The NEW salon rulebook

The NEW Salon Rulebook

Inspiring you to make Changes for Success

KAREN LYNCH

The new salon rulebook

I dedicate this book to YOU, our devoted, hard working salon owner

Business has never changed at such a fast rate and it means we can no longer do what we’ve always done...

Einstein was quoted as saying “Insanity is doing the same thing but expecting a different result” – hey, we all do that at times, however it’s time to change. Time to throw away the old salon rulebook.

Saying ‘But I’ve always done it this way’ may hold you back from experiencing the real success you deserve. Never underestimate how brilliant you actually are, so when someone tells you ‘That new way won’t work,’ answer them with ‘But what if it did?’ This will give you a more balanced view and hopefully help you do what’s right for YOU.

Finally, I need you to believe you are clever enough. We only need to want it! Recently I was asked how we managed to grow our first salon by 70% in one of the toughest recessions. My answer was easy, "I didn't know we couldn't.”

Enjoy this book, and let me know what you think of it. I love hearing from you! [email protected]

www.thesalonsuccessclub.com

mailto:[email protected]

http://thesalonsuccessclub.com/


AA client is always right until they're rude. No-one, (and I mean no-one) should ever have to put up with disrespectful behaviour or language from a client.


http://www.thesalonsuccessclub.com/


BBe present and focus on ONE thing when working ON your business - yes MONO task! Multi tasking is gone! Multi tasking drops productivity by as much as 40%! So switch off your phone, don't check your emails at the same time as talking to someone else... This will not only lower your stress and increase your patience, but you will finish more projects!




CClients belong to no-one. The salon works hard to get them in the door, the team work hard at giving the best care. Every client must be given an alternative operator in case their regular one is ever away or sick. Why on earth should we think the clients must wait for us when we’re away? Some will, but when we have tested this in our own and other salons, a staggering 90% happily go to another operator, then return to their operator on their return. It’s all in the way its delivered. If you lose a client, they were going to go anyway – and wouldn’t you rather lose them to someone in your salon than the salon down the road? Let’s stop being self focused consider the client completely.




DDon’t put up with a team member who doesn't suit your vision. We tend to make excuses for the ‘But they are lovely’ or ‘they are always on time’. To forge ahead your salon needs all the team on your side, believing in your vision. Do both of you a favour and let them find a salon that suits them better. You'll never find the right team member unless you have a vacancy! The right person is looking for you too.




EEmpower your team! You might think it’s easier to do the job yourself but how do you know what they are capable of unless you teach them and hold them responsible? Empower means to let go, and sure, sitting back can feel scary but we had to learn once too and we made a few mistakes along the way... but look how great you are now? Working ON your business will benefit you and them so much more. If you’re not empowering them, you’re holding them back.




FFocus on your target market, your A grade client, and be everything to them. You cannot be everything to everybody. Find your niche! Client service is the new black. Match it to your target market and you'll have them lining up at your door. Your best ever marketing and loyalty program starts right here!




G

Get your pricing right. It will not serve you to call around other salons to see what they charge and price yourself accordingly. This is one reason why most salons run at no or little profit - they are busy copying one another! There are formulas to set your prices that do not involve emotion. Let’s face it - it costs the same to run a salon no matter where you are. You all pay the same for coffee, mags, products and wages... The only thing that will vary is rent. High street rents generally have high foot traffic and more staff, so when you apportion the rent it can often mean the suburban salons cost is higher per service/operator. So stop saying you cant charge as much because of where your salon is! Your clients will LOVE you for what you do, not the price you charge.




Get the rest of The NEW Salon Rule Book here


Well known in the salon industry, Karen Lynch is a successful salon owner, salon business mentor, author and inspiring international speaker.

Karen dedicates her time helping salon owners achieve greater success than they've ever dreamed of.

Karen is co-founder and creator of;

• The Salon Success Club - Online Salon Management Course for salons worldwide

• SO magazine - The Worlds Most Outspoken Salon Magazine… Online

• The Salon Clubhouse - an online platform inspiring salons globally

• SBTV - Salon Business TV• Salon Soul - exclusive private salon

mentoring (on application)

You can access SBTV, The Salon Success Club, and SO magazine here now


Born in New Zealand, Karen lives in Queensland, Australia with her husband and business partner David and her dog Sparky.

Feel free to email Karen personally, [email protected]

About the

Author

“I believe anyone,

no matter where

they are, can

have the salon,

career and life of

their dreams”






mailto:[email protected]



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The NEW salon rulebook

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