The New Pinkerton
-
Upload
andrea-falke -
Category
Documents
-
view
220 -
download
1
description
Transcript of The New Pinkerton
PINKERTONBRAND GUIDELINES
2014-2015
WE’REALWAYS
WATCHING
33
PINKERTONBRAND GUIDELINES
2014-2015
WE’REALWAYS
WATCHING
77
FROMOLD FASHIONED SPYING...
99
TO HIGHTECH TRACKING SYSTEMS
PINKERTONKNOWS WHAT ITTAKES TOPROTECT
111111
YOU
THE EYE WHO IS PINKERTON
OUR HISTORY
THE PAST AND THE FUTURE
WE’RE HERE FOR YOU
WHERE WE’RE GOING
THE BRAND WE’RE ALWAYS WATCHING
THE LOGO
TYPOGRAPHY
COLOR PALETTE
BUSINESS SYSTEM
THE FUTURE OUR NEW FUTURE
LOOKING AHEAD
WE TRAVEL WITH YOU
COMMUNITY SAFETY
PINKERTON AND YOU
PROTECTING YOUR FAMILY
1.1
1.2
1.3
1.4
1.5
2.1
2.2
2.3
2.4
2.5
.............13
.....................15
...17
.........21
...........25
......29
.........................31
.......................35
..................37
...............39
................43
..................45
..........47
..............57
............61
......67
3.1
3.2
3.3
3.4
3.5
3.6
01
02
03
CONTENTS
PINKERTON BRAND STANDARDS MANUAL
TOPIC CHAPTER 1 1.2
1515
01THE EYE
WHO IS PINKERTON
OUR HISTORY
THE PAST AND THE FUTURE
WE’RE HERE FOR YOU
WHERE WE’RE GOING
1.1
1.2
1.3
1.4
1.5
THEAGENCY TURNED CORPOR- ATION
WHO IS PINKERTON? 01 // THE EYE 1.1
THE PAST
Pinkerton was the largest private law enforcement organization in the
world at the height of its power. Their specialties were transporting
money and other high quality merchandise, hunting outlaws and going
undercover at industrial companies as spies and strikebreakers.
During the labor unrest of the late 19th century and early 20th
century, businessmen hired the Pinkerton Agency to provide agents
that would infiltrate unions, to supply guards to keep strikers and
suspected unionists out of factories, and sometimes to recruit goon
squads to intimidate workers. The Homestead Strike of 1892, in
which Pinkerton agents were called in to enforce the strikebreaking
measures of Henry Clay Frick, created conflicts between Pinkerton
agents and striking workers which led to several deaths on both sides.
The last of the Pinkerton family to direct the firm was Robert
II, great-grandson of the man who founded it. Upon his death, the
agency became a corporation.
THE FUTURE
A few businessmen saw the need for greater control of the public;
their solution was to sponsor a private surveillance company. This
corporate entity eventually evolved into what is now Pinkerton. Our
agency works as the overseer of society, whose main goal is to protect
you through every aspect of your life. Our specialties are personal and
corporate protection, undercover investigation and spying although
we personalize our system depending on the situation. The public
knows us as a protector, but we prefer to stay as hidden as possible.
We pride ourselves on making the public feel safe because they know
at all times of the day, we are there watching them. Pinkerton takes it
upon themselves to fix the problems they see and try to keep order in
an ever changing society.
WHO IS PINKERTON?
01THE EYE1.1
We are the original private eye and we will stop at nothing to provide protection for all citizens of this nation.
1312
PINKERTON BRAND GUIDELINES
1892Pinkerton detectives work
for industrial companies as
spies and strikebreakers,
quickly becoming despised
by American labor.
OUR BRAND HAS GROWN FROM HORSE AND BUGGY PURSUITS TO A HIGH TECH, NATION WIDE MONITORING SYSTEM.
OUR HISTORY
18921860
Homestead Strike, 300 Pinkerton
detectives were called in by Carnegie
Steel’s Henry Clay Frick to protect
the mill and strikebreakers.
Congress appropriated $50,000 to
form a suborganization devoted to the
detection and prosecution of those
guilty of violating federal law.
Pinkerton is established in
Chicago by Allan Pinkerton.
1850
1861Uncovered and foiled an
assassination plot on the
life of Abraham Lincoln.
// 1.2 //
OUR HISTORY 01 // THE EYE 1.2
1930Pinkerton suffered from the
police modernization movement,
which saw the rise of the FBI,
the bolstering of detective
branches and resources of the
public police.
Pinkerton creates the
human monitoring system.
Allan Pinkerton’s great
grandson, Robert II, becomes
the last of the Pinkerton
family to direct the firm.
The Pinkerton National Detective Agency was a private U.S.
security guard and detective agency established by Allan Pinkerton
in 1850. Allan Pinkerton became famous when he claimed to have
foiled a plot to assassinate president-elect Abraham Lincoln, who
later hired Pinkerton agents for his personal security during the
Civil War. Pinkerton’s agents performed services ranging from
security guarding to private military contracting work.
During the labor unrest of the late 19th century and early
20th century, businessmen hired the Pinkerton Agency to provide
agents that would infiltrate unions, to supply guards to keep
strikers and suspected unionists out of factories, and sometimes
to recruit goon squads to intimidate workers. In 1999, Pinkerton
joined with the government as a consulting agency hoping to play
a larger role in political control.
Pinkerton suggested to government officials and leaders that
they wanted to play a larger role in the protection of American
citizens. Through advancements in technology Pinkerton created
a monitoring system to track each citizen with the goal of keeping
them safe. In 2014, Pinkerton created what it is today, the human
monitoring system.
Pinkerton reorganized to comply with
government requirements for providing
cleared protective services.
1999
1920
1965
1950 2014Much of its business came from
banks and express companies,
who wanted to deter robberies.
Name changes to Pinkerton’s
Inc. prompted by its general
shift in focus from detective
work to security services.
1514
Previously, Pinkerton was about hands on detective work. We spent
much of our time looking for outlaws who had stolen from wealthy
citizens of this nation.
THE PAST
OUR OLD BRAND PROTECTED THE ELITE OF AMERICA AND THEIR MOST VALUABLE POSESSIONS.
PINKERTON BRAND GUIDELINES
// 1.3 //
THE PAST AND THE FUTURE 01 // THE EYE 1.3
1716
PINKERTON BRAND GUIDELINES
Pinkerton has an extremely distinctive new look. This brand is
about the real peoples lives in this modern society. We are a high
tech agency and the look of our brand reflects that.
THE FUTURE
OUR BRAND HAS GROWN AND EXPANDED OVER THE YEARS AND SO HAS THE VISION OF OUR FUTURE.
THE PAST AND THE FUTURE 01 // THE EYE 1.3
// 1.3 //
1918
OUR ADVANCED TECHNOLOGY SYSTEM ALLOWS US TO SEE EVERYTHING AND EVERYONE AT A GLANCE.
Each individual
in this nation has
an updated profile
on hand for all
Pinkerton agents.
This allows us to
have a constant
flow of informa-
tion should a
situation arise.
PROTECTING YOU
WE’RE HERE FOR YOU
PINKERTON BRAND GUIDELINES
The new system gives us the capability to see each citizen in the
most simple terms. Each person is provided an identification
number which links to our database. This id number allows us to
see each individual at a glance so we can better understand what
type of needs they may have. This system is broken down into
four basic categories; personal, family, community and travel. By
simplifying down to these categories it gives us the ability to focus
in on what your priorities are and what types of services we can
provide you with.
Along with the simplified format, Pinkerton has also created
more in depth coverage for each individual. This gives Pinkerton
the ability to monitor your information for security purposes. The
more important the category is to the citizen, the more prominent
that category is shown.
// 1.4 //
2525
LOCATION>>BOISEADDRESS>>2285 JEFFERSON ST.
NEIGHBORHOOD>>PARK HILL
PERSONAL
FAMILY
RACE>>CAUCASIAN
RELIGION>>CHRISTIAN
POLITICS>>REPUBLICAN
OCCUPATION>>FARMER
EDUCATION>>COLLEGE
CAR>>FORD F150
WORK TRANSIT>>CAR
PROPERTY>>OWNER
KIDS>>2
STATUS>>MARRIED
TIM JOHNSON
ID#439823 // 36(M)
Boise, ID
FLIGHTS/YEAR>>1
COMMUNITY
WE’RE HERE FOR YOU 01 // THE EYE 1.4
2120
TRAVEL
PERSONAL
RACE>>AFRICAN AMERICAN
RELIGION>>ATHIEST
POLITICS>>DEMOCRAT
OCCUPATION>>MECHANIC
EDUCATION>>COLLEGE
JASON DOYLE
ID#894123 // 51(M)
ROCHESTER, NYFAMILY
PROPERTY>>OWNER
KIDS>>0
STATUS>>MARRIED
PINKERTON BRAND GUIDELINES
CAR>>TOYOTA CAMRY
WORK TRANSIT>>CAR
FLIGHTS/YEAR>>3
TRAVEL
LOCATION>>ROCHESTERADDRESS>>485 PARK WAY
NEIGHBORHOOD>>CHILI
COMMUNITY
PROPERTY>>OWNER
STATUS>>MARRIED
LOCATION>>PHILADELPHIAADDRESS>>118 WATER ST. #203
NEIGHBORHOOD>>LIBERTY HILL
PERSONAL
FAMILY
RACE>>ASIAN
RELIGION>>BUDDIST
POLITICS>>DEMOCRAT
OCCUPATION>>LAWYER
EDUCATION>>HIGHER EDUCATION
CAR>>HONDA CIVIC
FLIGHTS/YEAR>>14
WORK TRANSIT>>BUS #6
PROPERTY>>RENTER
KIDS>>0
STATUS>>SINGLE
JENNY WONG
ID#743298 // 26(F)
Philadelphia, PA
TRAVEL
COMMUNITY
WE’RE HERE FOR YOU 01 // THE EYE 1.4
2322
PROTECT YOUR THINGSPROTECT YOU
This is what
Pinkerton looked
like in the
past. We simply
protected you
and your things.
WHERE WE WERE
While we used to just protect you and your things, we now are there
through every aspect of your life. Whether you are at home, out
shopping, enjoying your neighborhood or on the go, we are watching
each and every move you make. You must never worry about your
safety because we are always here for you.
WHERE WE’RE GOING
OUR BRAND HAS GREATLY ADVANCED OVER THE YEARS AND SO HAS THE VISION OF OUR FUTURE.
// 1.5 //
PINKERTON BRAND GUIDELINES
FAMILY
COMMUNITY
PERSONAL
TRAVEL
Pinkerton is now
involved in every
aspect of your
life in order to
keep you safe.
WHERE WE’RE GOING
2524
WHERE WE’RE GOING 01 // THE EYE 1.5
3131
02THE BRAND
WE’RE ALWAYS WATCHING
THE LOGO
TYPOGRAPHY
COLOR PALETTE
BUSINESS SYSTEM
2.1
2.2
2.3
2.4
2.5
THE NEW IDENTITY
While Pinkerton was once known for protecting you and your
belongings, they now have taken on a much larger role in the
world. They have moved from the old times of chasing outlaws on
horse and buggy to the high tech modern world of surveillance.
Pinkerton should not be taken lightly because they are serious about
monitoring the publics each and every move.
THE MEANING
This new logo stands for the future of Pinkerton. The strength
of the brand is shown through the bold typography and the mark.
The mark represents both the intricate nature of the brand because
once you let Pinkerton into your life, there is no escape. The eye
in the negative space stands as a reminder that you never need to
worry because Pinkerton is always watching you enabling you to
live your life worry free.
WE’RE ALWAYS WATCHING
02THE BRAND2.1
We have rebranded ourselves with a new, powerful look in order for citizens to feel more protected.
PINKERTON BRAND GUIDELINES
WE’RE ALWAYS WATCHING 02 // THE BRAND 2.1
2928
12P
10P
8P
1P
2P
These are the
proportions that
should be used for
the Pinkerton logo
Always maintain a
clear space of 2P
around the logo at
all times
The diagonal of
the eye in the
center is always
angled at 45o
PROPORTIONS CLEAR SPACE THE EYE
ANATOMY OF THE LOGO
The proportions used for the Pinkerton identity are based off of 1P.
It is important to maintain this structure when using the logo. Be sure
to leave a clear space of 2P around the logo at all times.
// 2.2 //
PINKERTON BRAND GUIDELINES
Type CMYK 0//0//0//85
Eye CMYK 0//0//0//85
Logo gradient dark
0//0//0//65
0//0//0//50
light
0//0//0//45
0//0//0//30
Type CMYK 0//0//0//30
Eye CMYK 0//0//0//30
Logo gradient dark
0//0//0//65
0//0//0//50
light
0//0//0//45
0//0//0//30
//01 LOGO ON WHITE //02 LOGO ON GRAY
01 02
PREFERRED LOGO USAGE
The two logo options below display the preferred logo on both
a white and dark background. When possible use the logo with
variations in the grey tone. This tonality speaks to the many layers
within the brand and is always the preferred logo option.
THE LOGO 02 // THE BRAND 2.2
3130
// 2.2 //
ALTERNATIVE LOGOS
There are two alternative logo options depending on the application
of the logo. Below is a horizontal option as well as a one color version.
Type CMYK 0//0//0//85
Eye CMYK 0//0//0//85
Logo gradient dark
0//0//0//65
0//0//0//50
light
0//0//0//45
0//0//0//30
Type CMYK 0//0//0//100
Eye CMYK 0//0//0//100
Logo gradient dark
0//0//0//100
0//0//0//100
light
0//0//0//100
0//0//0//100
//01 HORIZONTAL //02 ONE COLOR
01 02
PINKERTON BRAND GUIDELINES
// 2.2 //
3737
WHAT NOT TO DO
Do not use
colors
outside the
palette
Do not skew
or stretch
the logo
Do not place
logo over a
photograph
Do not place
over pattern
Do not
outline the
logo
Do not change
proportions
//01 //02 //04 //05//03 //06
THE LOGO 02 // THE BRAND 2.2
3332
// 2.2 //
01 04
02 05
03 06
AaMAINTAINING CONSISTENT TYPOGRAPHYKEEPS THE INTEGRITY OF THE BRAND INTACT AND PROVIDES A CLEAR MESSAGE.
Keeping the typography within the established system is imperative
in maintaining the structure of this brand. There are a total of four
typefaces to choose from although each has its specific purpose in
maintaining brand consistency.
TYPOGRAPHY
PINKERTON BRAND GUIDELINES
// 2.3 //
3939
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%&*
AaABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%&*
Aa
FRANCHISE OCR A
01 03
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%&*
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%&*
AaFUTANA GARAMOND
02 04
Franchise should be
used for headlines
Futana should be use
primarily for large
quotes and headlines
OCR A should be used
for small details.
It can also be used
in headlines
Garamond should be
used primarily for
body copy
//01 FRANCHISE //02 FUTANA //03 OCR A //04 GARAMOND
TYPOGRAPHY 02 // THE BRAND 2.3
3534
Aa
PMS
CMYK
RGB
PMS
CMYK
RGB
425M
0/0/0/85
60/60/62
Cool Gray 9M
0/0/0/50
129/131/134
STAYING WITHIN THE COLOR PALETTE KEEPS THE PINKERTON BRAND ON TONE.
PINKERTON BRAND GUIDELINES
//01 PINKERTON DARK GRAY //02 PINKERTON DARK GRAY
The color system created for Pinkerton was chosen because it displays
the professional and powerful brand message. The gray tones should
be used for the majority of the brand, while the orange and blue
should be used as accents. If you should choose another gray outside
the ones specified, please choose gray tones in increments of 10.
COLOR PALETTE// 2.4 //
PMS
CMYK
RGB
PMS
CMYK
RGB
PMS
CMYK
RGB
PMS
CMYK
RGB
Cool Gray 5M
0/0/0/30
174/176/179
Cool Gray 2M
0/0/0/10
230/230/230
179M
0/80/100/0
222/65/18
345M
30/0/20/10
150/192/179
01 04
COLOR PALETTE 02 // THE BRAND 2.4
3736
//04 PINKERTON LIGHT GRAY //05 PINKERTON ORANGE//03 PINKERTON NEUTRAL GRAY //06 PINKERTON BLUE
02 05
03 06
When communicating to those outside of Pinkerton, it is important
to adhere to our visual standards. This allows Pinkerton to maintain
brand consistency across all visual materials.
BUSINESS SYSTEM BUSINESS SYSTEM// 2.5 //
PINKERTON BRAND GUIDELINES
KATY SMITH
972 HARRISON ST.
SAN FRANCISCO, CA 94110
Dear Ms. Smith,
We recently learned that you had a home break in and understand you have not yet switched to the Pinkerton home system. We are certain that our system will prevent further home problems.
We would be more than happy to talk to you about all of the benefits of this system at your earliest convenience. An agent will call you within the next 24 hours to come by your home and talk to you about how you can benefit from this system.
If you would like to contact us directly you can reach a personal agent at 801/555/2417.
Sincerely,
Jonathan KelleyPinkerton Agent
1145 GRAND LANE
DOVER, DE 19706
PINKERTONISWATCHING.COM
BUSINESS SYSTEM 02 // THE BRAND 2.5
3938
KATY SMITH
972 HARRISON ST.
SAN FRANCISCO, CA 94110
1145 GRAND LANE
DOVER, DE 19706
JOHN MILLER
PINKERTON AGENT
801/555/2417
4545
03THE FUTURE
OUR NEW FUTURE
LOOKING AHEAD
WE TRAVEL WITH YOU
COMMUNITY SAFETY
PINKERTON AND YOU
PROTECTING YOUR FAMILY
3.1
3.2
3.3
3.4
3.5
3.6
FAMILY
COMMUNITY
PERSONAL
TRAVEL
PUBLIC TRANSIT TRACKER>>Card tracks public on
all public transit<<
PINKERTON VEHICLE>>Tracks movement ofcars and any type ofsuspicious activity, keeping you safe on
the road<<
UNDERCOVER PINKERTON AGENTS>>Provides protection within the
personal neighborhood space<<
NIGHT AGENTS TRAINING>>Training for potential
Pinkerton agents to monitorsuspicious activity inside
their neighbors homes<<
PERSONAL SAFETY CHIP>>Used to monitor all personal activity<<
CELL PHONE SERVICE>>Tracks phone/monitors calls<<
APPAREL TRACKER>>Chip in clothing and shoes to monitor location<<
HOME SECURITY CHECK>>Home will be surveyed upon request by Pinkertonagents to determine the safety level of the home<<
HOME SAFETY SYSTEM>>Run by Pinkerton so they can constantly monitor any suspicious activity going on inside the home<<
PINKERTON BRAND GUIDELINES
A GLIMPSE INTO THE FUTURE
We have looked into our future and are making some exceptional tech-
nological advancements. Our future is strong and it is here to keep the
citizens of this great nation safe. We have created four categories of
protection to ensure that you are always protected; personal, family,
community and travel. By setting up this system you can be sure that
we are monitoring you so you can live every day to the fullest.
WHAT’S IN STORE FOR YOU
With this new system you can be assured you are safe. We protect you
not only on a personal level, but we are also here to look after your
family. We have created advanced systems for your home security as
well as technology that you can have with you at all times. We have also
created custom systems for each individual so we can cater to your
specific needs. Whether you are traveling with your family or walking
your dog in your neighborhood, we have you covered.
ENVISIONING OUR NEW FUTUREPinkerton is a powerful human monitoring system meant to protect every citizen in each aspect of their lives.
03THE FUTURE3.1
4342
OUR NEW FUTURE 03 // THE FUTURE 3.1
Old Pinkerton
New Pinkerton
LOOKING AHEAD
WE HAVE COME A LONG WAY AND ARE CONFIDENT THE NEW PINKERTON IS AT THE TOP OF ITS GAME.
WHAT IT MEANS
HIGH SURVEILLANCE
WORRY FREE
STRESSFUL
LOW SURVEILLANCE
Pinkerton
Pinkerton
Army
Blackwater
Police
FBI
Military
// 3.2 //
PINKERTON BRAND GUIDELINES
INTELLIGENT
HIGHLY SKILLED
INCOMPETENT
INCOHERENT
The charts below
mark where we, as
Pinkerton, began
and how we have
advanced our brand
into a powerful
monitoring system.
BEFORE AND AFTER
Pinkerton
Pinkerton
ArmyBlackwater
Police
FBI
Military
4544
LOOKING AHEAD 03 // THE FUTURE 3.2
NOWPINKERTONTRAVELSWITHYOU
TRAVEL
PINKERTON BRAND GUIDELINES
WHICH EVER MODE OF PUBLIC TRANSIT YOU CHOOSE, WE ARE THERE TO GET YOU TO YOUR DESTINATION SAFELY.
WE TRAVEL WITH YOU
Pinkerton has your well being in mind every day when you are
traveling from place to place. We have the ability through the
Pinkerton transit card to monitor you and each citizen at every
transit check point nation wide. This allows us to make sure, that
when you travel, no matter what your location, you know you
will arrive at your destination safe and sound.
// 3.3 //
TRANSIT SYSTEM
Ticket gate monitors
all of the traffic
coming in and out of
the system.
JOHN DOE
ID#247921
ENTRY POINT
#221
RATE OF RISK>>LOW
WE TRAVEL WITH YOU 03 // THE FUTURE 3.3
TRANSIT PASS // ALL ACCESS
EDUCATION>>HIGH SCHOOL
OCCUPATION>>BANK TELLER
PINKERTON BRAND GUIDELINES
JOHN DOE
ID#286645
51/M
TRANSIT TRACKER
This diagram shows
how the transit
system works. It
monitors each in-
dividual on their
route to ensure
their safety and to
determine whether
there is any risk
of danger. It also
allows Pinkerton
agents access to
passenger informa-
tion at a glance.
PERSONAL
RACE>>CAUCASIAN
RELIGION>>CATHOLIC
STATUS>>MARRIED
LOCATION>>NEW YORK CITY
5555
C TRAIN
TIME>>16:17:32
CAR>>06
DIRECTION>>NORTHBOUND
PASSANGERS>>22
CONDITION>>SAFE
32ND AND BROADWAY
TIME>>16:21:11
CAR>>12
DIRECTION>>NORTHBOUND
PASSANGERS>>12
CONDITION>>SAFE
STARTING POINT9TH AND BROADWAY NY, NY
ENDING POINT46TH AND BROADWAY NY, NY
OFFBOARD TRAIN32ND AND BROADWAY NY, NY
EXIT TRAIN, NO APPARENT DANGER
REBOARDS TRAIN, 16:25:02
14TH AND BROADWAY
28TH AND BROADWAY
22TH AND BROADWAY
40TH AND BROADWAY
WE TRAVEL WITH YOU 03 // THE FUTURE 3.3
5150
PINKERTON BRAND GUIDELINES
Pinkerton is also with you in your vehicle. Our Pinkerton navigation
system allows you to know what other vehicles are on the road with
you and if there could be potential hazards. The system also alerts a
Pinkerton agent if there is any sporadic driving or danger in the area.
This system puts safety in your hands while still allowing Pinkerton
agents to monitor the road.
5757
WE TRAVEL WITH YOU 03 // THE FUTURE 3.3
5352
# OF PASSANGERS
(+)
1
G
THREAT LEVEL
-GREEN
-YELLOW
-RED
-+ PERSONAL BACKGROUND
BIKE
ID#425
PLATE#>>A27B43
MAKE>>HARLEY
MODEL>>TRAVERSE
Once you install and
link the Pinkerton
command center to
your vehicle you
will no longer have
to worry about the
dangers of the road.
We will warn you of
possible dangers,
alternative routes if
needed, and of course
we’re there if any-
thing happens to you
or your vehicle.
VEHICLE ID
COORD.
CITY
TIME
DATE
CODE
COORD.
CITY
TIME
DATE
CODE
COORD.
CITY
TIME
DATE
CODE
41:40:11N 73:56:38W
NYC
20:13:12
02.02.14
GREEN
40:50:22N 73:56:38W
NYC
20:53:45
02.02.14
GREEN
41:30:11N 73:59:32W
NYC
21:33:43
02.02.14
GREEN
PLATE#
MAKE
MODEL
AB4217F
TOYOTA
PRIUS
(+)
2
G
PLATE#
MAKE
MODEL
4APS28
DODGE
CARAVAN
(-)
7
Y
PLATE#
MAKE
MODEL
BMK836
HARLEY
TRAVERSE
(+)
1
G
PINKERTON BRAND GUIDELINES
COORD.
CITY
TIME
DATE
CODE
COORD.
CITY
TIME
DATE
CODE
COORD.
CITY
TIME
DATE
CODE
42:01:08N 74:12:35W
NYC
21:55:22
02.02.14
YELLOW
42:22:23N 74:34:54W
NYC
22:34:56
02.02.14
GREEN
43:02:14N 74:56:43W
NYC
22:48:08
02.02.14
GREEN
PLATE#
MAKE
MODEL
PLATE#
MAKE
MODEL
AX437F
JEEP
WRANGLER
MPC198
JEEP
CHEROKEE
(+)
2
G
(-)
1
R
PLATE#
MAKE
MODEL
4APS28
CHEVY
TRAVERSE
(+)
3
G
(-)
2
G
5554
WE TRAVEL WITH YOU 03 // THE FUTURE 3.3
WE TRAVEL WITH YOU
This is an “at a
glance” view of how
Pinkerton monitors
you while you are
driving or in a car.
We monitor each car
to make sure we know
about the passangers
and to make sure
we’re aware of any
potential danger.
PLATE#
MAKE
MODEL
PF001S
NISSAN
MAXIMA
PINKERTONPROTECTSYOUR LIFECLOSESTTO HOME
COMMUNITY
NEIGHBORHOOD
ID#247921
PINKERTON BRAND GUIDELINES
COMMUNITY SAFETY
OUR PINKERTON TRAINING PROGRAM GIVES THE POWER BACK TO EACH COMMUNITY ACROSS AMERICA.
RATE OF RISK>>LOW
Our Pinkerton neighborhood agent training gives community
members the opportunity to help keep the neighborhood safe. The
agent has access to information on citizens in the area so they can
make sure each citizen is protected. The program set up allows
them to access this information remotely.
MARY SCHMIT>>ID
#784352
ADDRESS>>145 ATH
ERTON ST.
LISA LEE>>ID#47
2994
ADDRESS>>7462 PA
RK AVE.
JOHN LEE>>ID#11
7837
ADDRESS>>7462 PA
RK AVE.
SCOTT MILLER
>>ID#274962
ADDRESS>>967 OAK
LEY DR.
JEFF WILSON>>ID
#998724
ADDRESS>>556 DOU
GLAS DR.
SCOTT MILLER
>>ID#274962
ADDRESS>>967 OAK
LEY DR.
DORTHY JOHNSON
>>ID#783299
ADDRESS>>145 ATH
ERTON ST. ANN CHO
W>>ID#176382
ADDRESS>>227 HIL
L AVE.
// 3.4 //
5958
COMMUNITY SAFETY 03 // THE FUTURE 3.4
MARY SCHMIT>>ID#784352
ADDRESS>>145 ATHERTON ST.
LISA LEE>>ID#472994
ADDRESS>>7462 PARK AVE.
JOHN LEE>>ID#117837
ADDRESS>>7462 PARK AVE.
SCOTT MILLER>>ID#274962
ADDRESS>>967 OAKLEY DR.
JEFF WILSON>>ID#998724
ADDRESS>>556 DOUGLAS DR.
SCOTT MILLER>>ID#274962
ADDRESS>>967 OAKLEY DR.
DORTHY JOHNSON>>ID#783299
ADDRESS>>145 ATHERTON ST.
ANN CHOW>>ID#176382
ADDRESS>>227 HILL AVE.
HERE TOPROTECTYOU EVERYDAY OFYOUR LIFE
PERSONAL
PINKERTON BRAND GUIDELINES
Pinkerton has created a phone service in order to provide you
with constant protection. We know that problems arise but with
a simple tap on your phone, you will be connected to a Pinkerton
agent, customer service or our security line. Whatever help you
need we are there waiting to answer your call.
PINKERTON AND YOU
WHEREVER YOU ARE, WHATEVER THE TIME, YOU CAN REACH A PINKERTON AGENT WITH JUST ONE TAP.
// 3.5 //
Our personalized
phone system allows
you protection 24
hours a day. You
can contact one
of our Pinkerton
agents any time ,
day or night, with
just one tap.
PINKERTON
PHONE SYSTEM
WE’RE HERETO LISTEN
PINKERTON AND YOU 03 // THE FUTURE 3.5
6362
WE’RE HERETO LISTEN
PINKERTON BRAND GUIDELINES
When your call
comes in, we do our
best to connect you
to either customer
service, one of our
Pinkerton agents
or to our security
line. Each line is
set up to take care
of whatever issue
you are having.
PINKERTON
PHONE SYSTEM
CUSTOMERSERVICE
TECHNOLOGYQUESTIONS
ADDITIONALSUPPORT
SERVICE CANCELLATION
SECURITYLINE
PROTECTION LINE
EMERGENCY CALL
ANYTIMEPHONE SERVICE
FOR PERSONALDISTRESS
PINKERTONAGENT
PERSONAL PINKERTONAGENT
QUESTION LINE
DIRECTION SERVICE
ON CALL AGENTS
UPDATING SERVICEPHONE SET UP
PINKERTON AND YOU 03 // THE FUTURE 3.5
6564
YOURFAMILYWILL NEVERFEEL FEARAGAIN
FAMILY
PINKERTON BRAND GUIDELINES
We know that the home is a place where families like to relax and spend
time together. The last thing citizens need to worry about is their safety
in their own home. That is why Pinkerton has created a home security
system for each home in this country. This system allows Pinkerton
agents access to home security cameras for emergency purposes. This
not only keeps families safe from robberies but we will also alert you if
there is a fire or other emergency occuring in your home.
PROTECTING YOUR FAMILY
DANGER CAN STRIKE ANYWHERE INCLUDING YOUR HOME, BUT DON’T WORRY WE’RE THERE WITH YOU
// 3.6 //
PROTECTING YOUR FAMILY 03 // THE FUTURE 3.6
RATE OF RISK>>MEDIUM
SECURITY SYSTEM>>PINKERTON
LOCK SYSTEM>>NOT UPDATED
Pinkerton watches
your home for
you, even if you
are away. We keep
track of who comes
in and out as
well as monitor
any suspicious
activity occurring
around the home.
EXTERIOR
HOME SYSTEM
6968
PINKERTON BRAND STANDARDS MANUALPINKERTON BRAND GUIDELINES
We allow you to
relax at home
with your family
without having to
be concerned about
your families
safety. The in home
system provides up
to date informa-
tion with details
about the current
home safety.
INTERIOR
HOME SYSTEM
TOPIC CHAPTER 1 1.2
7575
COMMUNITYLOCATION>>CHICAGO THREAT>>MEDIUM
HOME CODE>>#142
STATUS>>MARRIEDFAMILY
PROPERTY>>OWNER
KIDS>>1
PROTECTING YOUR FAMILY 03 // THE FUTURE 3.6
PINKERTON BRAND STANDARDS MANUAL
WE’REALWAYSWATCHING
>>FOR MORE INFORMATION VISIT PINKERTONISWATCHING.BUSINESSCATALYST.COM
TOPIC CHAPTER 1 1.2
7777
YOU