The New Normal - How PR has changed and what you can do about it

THE NEW NORMAL How PR has changed and what you can do about it

#PRhasChangedCAROL VALIANTI

VP of Communications & Public Affairs, Unitil @unitil

JONALYN MORRISPresident, Jonalyn Morris PR

@jonalynmorris

LAUREN SMITHPR Account Executive, Calypso

@laurenpsmith

MIKE TEIXEIRASVP of Creative, Calypso

@tex4272

AGENDA

➤ Why integration is important

➤ Examples of integration

➤ Steps to create an integrated strategy

➤ Q&A

WHY IS INTEGRATED STRATEGY IMPORTANT?

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WHAT IS INTEGRATED STRATEGY?

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MARKETING & PR HAVE CHANGED

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IT’S ALL ABOUT CONTENT

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62%less cost

3Xmore leads

CONTENT VS. TRADITIONAL MARKETING

GET EVERYONE ON THE SAME PAGE

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SUCCESSFUL INTEGRATED STRATEGIES

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SEEK THERMAL REVEAL XR TRADE SHOW

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UNITIL SOCIAL MEDIA OUTAGE RESPONSE

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OREO’S SUPER BOWL TWEET

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STEPS TO BUILDING A SUCCESSFUL STRATEGY

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CREATE A COLLABORATIVE ENVIRONMENT

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1

EMPOWER INFORMATION SHARING

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2

SEEK THERMAL SHARING EXAMPLE

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BUILD AN INTEGRATED STRATEGY

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3

KEEP THE MOMENTUM GOING

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4

KEY TAKEAWAYS

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QUESTIONS & ANSWERS

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Thank You

LET’S KEEP THE CONVERSATION GOING Use #PRHasChanged to offer insight and tell your story.

calypsocom.com / 603.431.0816

The New Normal - How PR has changed and what you can do about it

Marketing

Transcript of The New Normal - How PR has changed and what you can do about it