The New Networking: Using Social Media to Land Your Next Job
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There's a big problem in recruiting today. Companies are posting jobs one place, and applicants are applying elsewhere. This gap is the reason why there are more than 4.5 million unfilled jobs in the US, despite nearly 10 million unemployed Americans on the market. In this new presentation, we'll show you how to close the gap by focusing job search efforts on one of the fastest growing platforms: social media. We'll discuss the main social networks you need to be on, how to optimize your profiles for success, and where to find the best jobs.
Transcript of The New Networking: Using Social Media to Land Your Next Job
- The Job Search Has Changed There are new rules being introduced to the game but not everyone knows about them.
- New Technology No one ever taught me how to apply this way. - Everyone
- New Standards Anyone been in his shoes? I have!
- Fierce Unemployment 9.8millionThe number of unemployed Americans today. Source: BLS.gov
- But Wait! Are Jobs Scarce? 4.5millionThe number of unlled jobs today. Source: BLS.gov
- The problem is a disconnect. The way companies are hiring isnt matching the way applicants are applying.
- A Big Opportunity (For Us) Social makes it easier for applicants to stand out in the crowded market place and meet the standards of hiring companies. Lets jump in!
- BUILD YOUR RESUME Part 1:
- It Starts with Your Resume Building a resume is an excellent way to plan for your job search and keep you focused. Make this a priority.
- Build a Master Resume A master resume will be a long document that lists all your skills, experience and buzzwords. It will be used as your word bank to pull pieces from when creating targeted resumes in the future.
- Be Specic & Actionable 1. What did you do Led a team of 13 sales reps to the top of our district 3 years in a row 2. Back it up with numbers Increased operating efciency by 48% over 12 months with new XX protocol 3. What is your future potential 5x Teacher of the Year candidate in rst 8 years of teaching
- Make It Attractive Download it free at sbcmurphy.com/free-resume
- Format It for Software Save two copies: One for people, one for software.
- BUILDING YOUR SOCIAL PROFILES Part 2:
- Make a Lasting First Impression Before you start wildly applying to jobs, its crucial to start building your base. Dont be like Fred!
- Fact: Youre Being Googled Not only in background checks, but by hiring managers, potential coworkers, bosses and more. Do a search on your name and see what comes up you may be surprised!
- Prole 1: LinkedIn People are viewing your prole every day this is an absolute priority for anyone searching for jobs.
- Complete Your Prole 1. Headshot & Descriptive Tagline
- Complete Your Prole 2. Robust Summary & Skills
- Complete Your Prole 3. Complete your work history
- Recommendations Get them from friends, past customers, colleagues, bosses and even vendors. 4. Get Recommendations to add legitimacy to your prole.
- Engage with Others Sharing gets you noticed. Make it a point to share or engage 1-2 times a week.
- Prole #2: Twitter Much less to do, but dont ignore it!
- Prole #3: Facebook This is a tough one. Avoid if you have historical posts/pictures about: Illegal drugs Staunch political or religious views Poor or foul language (even bad grammar can hurt you!) Anything you wouldnt share with a potential boss
- Change Privacy Settings
- Build Other Proles Too! LinkedIn, Twitter and Facebookmay be the Big 3 (lets be serious, does anyone really use Google+?), but they arent the only proles.
- WordPress.com (Free!)
- About.me (Free!)
- BrandYourself.com (Free!)
- WHERE TO FIND JOBS ONLINE Part 3:
- Lets be honest for a minute I HATE MONSTER & CAREERBUILDER (so I wont talk about them today.)
- Everything is trending social 92%of employers are posting jobs on social media Source: Staff.com
- LinkedIn Is King for Recruiters 93%of recruiters use LinkedIn for recruitment and research.
- But Twitter wins in listings. Source: iCims
- Focus on LinkedIn & Twitter You will likely see the highest quality jobs listed on these two sites. Heres my recipe for online job search success: 30% LinkedIn 30% Twitter 20% Indeed 10% Industry Specic (Dice, The Ladders) 10% Location Specic (Jobs4Jersey)
- Used Advanced Searches
- Do More with Your Application
- Did You Complete Your Prole?
- Use Twitters Advanced Search Visit twitter.com/search and type in keywords that relate to: Job titles Industries Locations Companies
- Get Real Time Results
- Use Your Social Assets! Send a link to your LinkedIn, about.me or Wordpress prole to build rapport with job posters.
- Where Else to Look? Indeed.com Company websites Niche Job Boards Friends and Family Additional social networks Big job boards (if you have to)
- Apply To Companies You Love 80% of job listings are never posted, online or off. Dont be discouraged from applying to a company just because there are no jobs listed! Source: Wall Street Journal
- Keep in mind This is a numbers game, and it takes time! Set goals for yourself daily and weekly. Continuously test and improve your resume, proles, etc. Never, ever give up! You will land.
- FOR THE BOLD ONES Part 4:
- Strut Your Stuff on Video
- Present Yourself on SlideShare
- Inuence with Writing
- Mine Your Contacts
- Get Creative What will you do to stand out? Lets hear some ideas!
- Questions? firstname.lastname@example.org www.sbcmurphy.com www.linkedin.com/in/sbcmurphy