The New Modern Family: Parent(s) who Identify as LGBTQ and …€¦ · Fort Lauderdale December...
Transcript of The New Modern Family: Parent(s) who Identify as LGBTQ and …€¦ · Fort Lauderdale December...
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Kim Simes Midwest Regional Manager
The New Modern Family: Parent(s) who Identify as
LGBTQ and Their Children
14th Conference on LGBT Tourism & Hospitality Fort Lauderdale December 11-13
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About Family Equality Council
Family Equality Council connects, supports, & represents the three million parents who are lesbian, gay, bisexual, transgender & queer (LGBTQ) in this country & their six million children. We are changing attitudes & policies to ensure that all families are respected, loved, & celebrated – including families with parents who are LGBTQ. We are a community of parents & children, grandparents & grandchildren that reaches across this country. For over 30 years we have raised our children & raised our voices toward fairness for all families.
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Most brand engagement
is still behind the
times.
The modern family looks
very differently than it did 30 years
ago.
The New Modern Family
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FRO
M…
…TO
We’ve Seen A Seismic Shift
Demographics – Pop Culture – Society & Technology
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The Times Are Changing
¨ 3 Million parents who are LGBTQ & their 6 Million children live in the U.S. today.
¤ 500,000+ LGBTQ couples are raising children who are adopted
¨ Only 4% of today’s families fall into the Census definition of “traditional”
¨ There is at least one LGBTQ couple in ¤ 93% of counties ¤ 92% of Census tracts
*US Census data, 2010
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What’s New?
On Feb 27, 2013, respected demographer Gary Gates of the Williams Institute released a new research brief * that analyzes data sources to provide a clearer demographic portrait of lesbian, gay, bisexual and transgender (LGBT) parenting in the United States.
Data sources include: ¨ The 2008/2010 General Social Survey, ¨ The Gallup Daily Tracking Survey, ¨ Census 2010, ¨ Census Bureau’s 2011 American Community Survey (ACS)
¨ * Research Brief
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What the Data Reveals
¨ An estimated 37% of LGBTQ-identified adults have had a child at some time in their lives.
¨ An estimated 3 million LGBTQ Americans have had a
child and as many as 6 million American children and adults have an LGBTQ parent.
¨ Among those under age 50 who are living alone or with
a spouse or partner, nearly half of LGBTQ women (48%) are raising a child under age 18 along with a fifth of LGBTQ men (20%).
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What is True about Our Families
¨ Same-sex couple parents and their children are more likely to be racial and ethnic minorities,
¨ Same-sex couples raising children are four times more likely than their
different-sex counterparts to be raising a child who is adopted. ¨ LGBTQ individuals and same-sex couples raising children face greater
economic challenges than their non-LGBTQ counterparts, reporting household incomes near the poverty threshold.
¨ Childrearing among same-sex couples is most common in Southern,
Mountain West, and Midwest regions of the country. States with the highest proportions of same-sex couples raising biological, adopted or step children include Mississippi (26%), Wyoming (25%), Alaska (23%), Idaho (22%), and Montana (22%).
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Let’s Compare
¨ LGBTQ Friendly ¨ LGBTQ Family Friendly
“If a business respects and embraces my family, I’ll be loyal to their brand forever.” @uppoppedafox
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¨ On a scale of 1-10, how would you rate your hotel, cruise line, airline, etc. on inclusivity for
families with parents who are LGBTQ?
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So Where do LGBTQ Families Travel?
¨ Family Equality Council Events n Family Week, Families in the Midwest, Gay Days
Anaheim, Family Camp, etc.
¨ R Family Vacations n Club Getaway, 10th Anniversary Cruise, etc.
¨ Everywhere else “straight” families travel
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How Do LGBTQ Families Decide Where to Go?
¨ Word of mouth ¨ Social media ¨ Inclusive marketing
n Ads, Website, Commercials
¨ Companies stance on LGBTQ/equality issues
¨ Sponsorships of LGBTQ/equality issues
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What’s Important to Know about LGBTQ Family Travel?
¨ We often bring the “whole family”
n Grandparents, aunts, uncles, siblings & of course, the family dog
¨ Concierge services need to expand their reach for families
n LGBT friendly pediatricians, urgent cares, children’s museums, play zones, etc.
¨ Safety is critical
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What Can You Do to Ensure We Know You are Welcoming?
¨ All Families Matter/Safe Zone Programs
¨ Display that logo in prominent places
¨ Display photos that could be viewed as family with two moms/dads or a parent who is transgender
¨ Family restrooms in public areas
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Welcoming – cont’d.
¨ If you promote outside family events, make sure they are inclusive for all families
¨ If you have forms, make sure they are inclusive and fit all families
¨ If you provide kids’ play area, lending library, etc. – make sure toys & books are inclusive
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“They like us here!”
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Has your rating changed?
¨ On a scale of 1-10, now how would you rate your inclusiveness for families with parents who
are LGBTQ?