The New Mainstream
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Transcript of The New Mainstream
![Page 1: The New Mainstream](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aa3f1a28ab82398b4593/html5/thumbnails/1.jpg)
THE NEW MAINSTREAM
Creating a new relationship between
people and brands
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WOLFF OLINS + FLAMINGO + 20 CUSTOMER EXPERTS
02/05/2023 PAGE 2
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CONSUMERS NO LONGER SIMPLY CONSUME
02/05/2023 PAGE 3
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THEY’RE ACTIVE, SKEPTICAL, CREATIVE, ENTREPRENEURIAL
02/05/2023 PAGE 4
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USED TO BE NICHENOW MAINSTREAM
02/05/2023 PAGE 5
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PEOPLE ARE RESHAPING THEIR RELATIONSHIPS WITH BUSINESSES/ORGANIZATIONS
02/05/2023 PAGE 6
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PEOPLE ARE SIDESTEPPINGPEOPLE ARE SIDESTEPPING
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PEOPLE ARE SIDESTEPPING
02/05/2023 PAGE 7
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THEY QUESTION AUTHORITY
02/05/2023 PAGE 8
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THEY WANT CONTROL
02/05/2023 PAGE 9
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THEY DEMAND TRANSPARENCY
02/05/2023 PAGE 10
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THEY FIND NEW WAYS
02/05/2023 PAGE 11
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BE THE PLACEPEOPLE SIDESTEP TO
STRATEGY
02/05/2023 PAGE 12
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SHARE YOUR OWN SENSE OF PURPOSE
02/05/2023 PAGE 13
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LESS TRANSACTION. MORE CONNECTION.
02/05/2023 PAGE 14
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FIND WAYS FOR EVERYONE TO TAKE PART
02/05/2023 PAGE 15
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PEOPLE ARE MAKING MEANING
02/05/2023 PAGE 16
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THEY HAVE SO MANY WAYS TO CREATE, USE, MAKE
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EVERYONE CAN START/BE THEIR OWN BUSINESS
02/05/2023 PAGE 18
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AND FIND FRUGAL WAYS TO DO AND MAKE THINGS
02/05/2023 PAGE 19
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GIVE PEOPLE WAYS TO MAKE, SHARE AND
SELL
STRATEGY
02/05/2023 PAGE 20
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BUILD A MINIMAL VIABLE BRAND THAT PEOPLE CAN ADOPT,ADAPT AND IMPROVE
02/05/2023 PAGE 21
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GIVE PEOPLE A MARKETPLACE
02/05/2023 PAGE 22
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HELP PEOPLECOLLABORATEAND DO MORE
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02/05/2023 PAGE 23
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PEOPLE ARE SHAPING TIME
02/05/2023 PAGE 24
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THEY’RE LOOKING FOR WAYS TO GET THINGS WHEN, WHERE AND HOW THEY WANT THEM
02/05/2023 PAGE 25
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…AND GET MORE BACK
02/05/2023
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BE PEOPLE FOCUSED
STRATEGY
02/05/2023 PAGE 27
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02/05/2023 WOLFF OLINS + FOOTER PAGE 28
LET PEOPLE DO THINGSON THEIR TERMS ANDIN THEIR TIME
02/05/2023 PAGE 28
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GIVE PEOPLE OPTIONS
02/05/2023 PAGE 29
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BE GENEROUS
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FAIR EXCHANGE
Defining the new relationship
02/05/2023 PAGE 31
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A RELATIONSHIP OF EXCHANGE
02/05/2023 PAGE 32
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NEW DIMENSIONS OF EXCHANGE
02/05/2023 PAGE 33
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WORKSHOP—Split in teams of no more than 8—Choose a business/organization
(one you work for/know well)—Identify a target audience for that biz/org
and an unmet need they have—Agree which trend is relevant to that audience:
Sidestepping / Making Meaning / Shaping Time—As a team, brainstorm:
a) a new product/service; orb) a new way to position existing brand/offerfor that audience need in response to your chosen trend
—Present idea to the group
02/05/2023 PAGE 34
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USE THE BUTTERFLY
WHAT DOES THEWORLD NEED?
WHAT IS SPECIAL ABOUT US?
Audience?
Need?
Business / Organization?
Offer? Experience? Culture?
IDEA Either:A) New product/
service
B) New way toposition existingbrand/offer
Trend?
02/05/2023 PAGE 35
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FOR EXAMPLE…
BIZ LEADERSSHAPING TIMENeed to build strong brands on their own time with their own teams
WOLFF OLINSCreative partnersGame-changing brandsExperienced facilitators
KITCHENA school for ambitiousleaders who want tobuild businesses thatchange the world
02/05/2023 PAGE 36
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PRESENT BACK2 MINS—Which biz/org are you?—Who is your target audience and their unmet need?—What trend is relevant to them?—What is your idea?
a) a new product/service; orb) a new way to position existing brand/offer
You choose how to present – standard talk / with props / performance / song…
02/05/2023 PAGE 37
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THANK YOU