THE NEW JIMMY WHEEL OF...

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THE NEW JIMMY WHEEL OF FORTUNE MAIN OBJECTIVES Highlight the Jimmy Choo fragrance collection and increase visibility in store. Drive traffic and sales in store. Engage customers and educate them on the Jimmy Choo women’s fragrance collection. 02 01 03 JIMMY CHOO HOUSE EVENT DISCOVER THE NEW ENGAGING & PLAYFUL PROGRAM FOCUSING ON THE JIMMY CHOO FRAGRANCE COLLECTION : JIMMY CHOO ILLICIT EAU DE PARFUM JIMMY CHOO SIGNATURE EAU DE PARFUM JIMMY CHOO MAN EAU DE TOILETTE JIMMY CHOO WHEEL OF FORTUNE TOOLS INVITE YOUR CUSTOMERS TO SPIN THE WHEEL OF FORTUNE TO DISCOVER THE JIMMY CHOO FRAGRANCE COLLECTION! TIMING Full year event Spring: April-June 2016 TOOLS 1 kit contains: 1 wheel 1 sign Please make sure that you have extra allocation of samples ready before the event. +

Transcript of THE NEW JIMMY WHEEL OF...

Page 1: THE NEW JIMMY WHEEL OF FORTUNEf17iplbmarketingbook.weebly.com/uploads/6/1/9/9/61997649/guideli… · THE NEW JIMMY WHEEL OF FORTUNE MAIN OBJECTIVES Highlight the Jimmy Choo fragrance

T H E N E W J I M M Y W H E E L O F F O R T U N E MAIN OBJECTIVES

Highlight the Jimmy Choo fragrance collection and increase visibility in

store.

Drive traffic and sales in store. Engage customers and educate them on the Jimmy Choo women’s

fragrance collection.

02 01 03 JIMMY CHOO HOUSE EVENT

DISCOVER THE NEW ENGAGING & PLAYFUL PROGRAM FOCUSING ON THE JIMMY CHOO FRAGRANCE COLLECTION:

JIMMY CHOO ILLICIT EAU DE PARFUM

JIMMY CHOO SIGNATURE EAU DE PARFUM

JIMMY CHOO MAN EAU DE TOILETTE

JIMMY CHOO WHEEL OF FORTUNE TOOLS

INVITE YOUR CUSTOMERS TO SPIN THE WHEEL OF FORTUNE TO DISCOVER THE JIMMY CHOO FRAGRANCE COLLECTION!

TIMING Full year event Spring: April-June 2016

TOOLS 1 kit contains: 1 wheel 1 sign

Please make sure that you have extra allocation of samples ready before the event.

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Page 2: THE NEW JIMMY WHEEL OF FORTUNEf17iplbmarketingbook.weebly.com/uploads/6/1/9/9/61997649/guideli… · THE NEW JIMMY WHEEL OF FORTUNE MAIN OBJECTIVES Highlight the Jimmy Choo fragrance

MECANISMS

INVITE CUSTOMERS TO SPIN THE WHEEL OF FORTUNE FOR A CHANCE TO WIN AN ARRAY OF J IMMY C HOO PRI ZES!

1. Display Jimmy Choo Illicit and Jimmy Choo

Signature Banners

2. Display the event sign on the table or on the

top of the Jimmy Choo counter

3. Display the Jimmy Choo Wheel at the center of

a table or on the top of the Jimmy Choo counter 4. Display the 3 bottles of the Jimmy Choo

Fragrance Collection on the table or at the top of the Jimmy Choo counter: 1. Jimmy Choo Signature – Eau de Parfum 2. Jimmy Choo Illicit – Eau de Parfum 3. Jimmy Choo Man – Eau de Toilette

THIS EVENT CAN BE DISPLAYED ON A JIMMY CHOO TABLE WRAP/EVENT TABLE OR ON THE TOP OF THE JIMMY CHOO COUNTER.

Page 3: THE NEW JIMMY WHEEL OF FORTUNEf17iplbmarketingbook.weebly.com/uploads/6/1/9/9/61997649/guideli… · THE NEW JIMMY WHEEL OF FORTUNE MAIN OBJECTIVES Highlight the Jimmy Choo fragrance

MECANISMS

INVITE CUSTOMERS TO SPIN THE WHEEL OF FORTUNE FOR A CHANCE TO WIN AN ARRAY OF J IMMY C HOO PRI ZES!

SIX NUMBER RULES

Try Again: Have the customer spin again.

Scent Discovery*: Spray the customer with the scent of Jimmy Choo Signature and ask her to guess one of the main notes of the fragrance. • Top Notes: Sweet Orange, Pear Nectar • Heart Notes: Tiger Orchid • Drydown Notes: Patchouli, Toffee

Scent Discovery *: Spray the customer with the scent of Jimmy Choo Man and ask him to guess the main notes of the fragrance. • Top Notes: Lavender, Mandarin • Heart Notes: Geranium, Pineapple leaf • Drydown Notes: Patchouli, Ambery Woods.

Personality Reading: Have the customer give 3 adjectives to describe herself. Recommend the right Jimmy Choo fragrance according to the customer personality. • Illicit Woman: Rock’n’Roll, fun, seductive. • Signature Woman: Glamourous, ultra feminine, sophisticated.

Toffy Candy**: Offer the customer a Toffee Candy and explain that Toffee is the sensual base note of the Jimmy Choo EDP fragrance. • Drydown Notes: Patchouli, Toffee

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6 H A P P Y S E L L I N G & H AV E F U N !

P L E A S E D O N O T F O R G E T T O S H A R E Y O U R P I C T U R E S A N D R E S U LT S !

Hand Massage: Treat the customer by offering a relaxing hand massage using the Jimmy Choo Illicit Perfumed Body Lotion. Begin the massage in the palm of their hand in a circular movement with your thumb. Flip their hand over and gently massage the top of their hand and extend to fingers.

REMINDERS

*Scent Discovery: offer a VOC based on your allocation.

**Toffy Candy: please buy some toffee candies if possible (not provided by marketing).

M E R C H A N D I S I N G D I S P L AY

PLEASE MAKE SURE TO KEEP THE WHEEL OF FORTUNE FOR FALL 2016.