The New Google

A few days ago Google has changed the landscape of its search engine. It has moved closer to the

concept of Web 3.0. Google can now not only provide you with information about an item but it can

also provide you with information about that item with different aspects. Google has launched

several new features on top of its simple search functionality. You can now see images, videos,

news, books, blogs, updates, discussions and the usual generic web search results about the item

you have searched for.

Let me show you what I exactly mean. Let us start by searching the keywords “colmar brunton”.

As you can see from the illustration above, the search engine now provides us with information in

different aspects. As we dive a bit deeper into them, the following unfolds:

Images

When we click on the “images” link we are redirected to the image search results for Colmar

Brunton. Now this feature already existed. The additional attributes Google added to this feature are

the abilities to filter on the search result by “Any type” and “Any color” as highlighted below.

Videos

Now if you thought “Images” was amazing. You will be blown away by clicking on the “Videos” link.

Google has owned YouTube for some time now. But it has now taken the step forward to seamlessly

integrate this into its search engine. You should be able to see all YouTube videos related to Colmar

Brunton now. But hang on. Google is not only retrieving videos from YouTube but they are also

digging into the video repository of vimeo.com!

To make the life of the users easier, Google has also provided them with guided filter. This is where

you are able to filter on videos according to the web, duration, time, relevance, quality and source.

Maps

Google has also now seamlessly integrated the Google Maps application into its search engine.

When the “maps” link was clicked, it provided me with a global view of all the Colmar Brunton

offices.

News

To add on top of the plethora of information Google also exposes what the online news agencies are

talking about an item. When we click on the news link we are provided with news from around the

globe:

Books

Ever thought how Google Books will have a better integration into the Google Search engine. Well

now it has. Simply by clicking on the books link the users are presented with a result set of books

that relate to “colmar brunton”.

Now as you can see Google did not just stop there. Once again Google has provided a guided filter.

This time the user can also browse through their “own” library or view the entire book repository

held by Google from the guided filter section.

Blogs

You would think that we have viewed enough information already. But Google does not think so. By

clicking on the blogs link you will be presented with the result set of what the blogs are talking about

“colmar brunton”.

Updates

Google has absolutely started the Web 3.0 revolution by adding in the “updates” feature to its

search engine. This is where it has integrated with the Twitter application to bring to us what people

are “tweeting” about Colmar Brunton.

Discussions

That was a long list of features. Oh wait! There’s one more! Google is also presenting to you what

people are talking about “colmar brunton” in different forums!

Now will this extensive list keep growing? I would probably say so. What if Google can search for

podcasts relating to “colmar brunton”? Won’t that be cool?