THE NEW GOLDEN AGE OF PUBLISHING
42
THE NEW GOLDEN AGE OF PUBLISHING 1st International Congress of Digital Books 29 – 31 March, Sao Paulo, Brazil www.book-fair.com
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Presentation held by Juergen Boos at the:1st International Congress of Digital Books 29 – 31 March, Sao Paulo, Brazil
Transcript of THE NEW GOLDEN AGE OF PUBLISHING
THE NEW GOLDEN AGE OF PUBLISHING
1st International Congress of Digital Books 29 – 31 March, Sao Paulo, Brazil www.book-fair.com
1.7 billion internet users worldwide
There are 126 million blogs online
400 million active Facebook users worldwide
5 billion pieces of content are shared on
Facebook each week
50 million messages
are posted to Twitter per day
6 million page views per minute on Facebook
Every 60 seconds, 24 hours of video footage is uploaded to
YouTube
In the new age of publishing…
everyone is consuming content online
61% of Americans get their news online
42.000 new blogs are registered every day
Publishing tools are now available to everyone
Wattpad offers over 100.000 self published E-Books
Attention is the new currency
And WE need to be online too
The New Golden Age of Publishing
a new world with new rules
Distribution is not a limitation
Book
Book
The digital footprint
GOOD NEWS!
Sold
You know
how to competeYou know
how to sellYou know to
whom to sell
GOOD NEWS!
BETTER
Now you have the tools to improve you knowledge
Working in the New Golden Age of Publishing
$ 6.5 Mio
1,573,484 followers
Measurable results
sales customer growth
Relationship building
customer service customer loyalty company reputation
19.592 views
> 6.000 videos
Measurable results
views crowdsourcing
Relationship building
interaction personal connection
to the content
85 million copies
378 English language fan sites
…
Measurable results
sales fan websites web traffic new products
Relationship building
defined community viral marketing
Online relationships work like real relationships…
talk & listen
How to fullfill your customers' wishes
Make your content flexible
e.g. XMLStart
Book
enhanced Book
print on demand
E-Book
App
future book …
Extended value chain
CUSTO
MER
Books are experiences
We are now in the content business
Let's do it!
CONTACT
Juergen Boos Frankfurt Book Fair [email protected]
© Frankfurter Buchmesse
THANK YOU!
This presentation will be available online atwww.book-fair.com/golden-age
