The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything

The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything

CONVERSATIONAL COMPUTING AND CHATBOTS REVOLUTIONNicola Junior Vitto (@njvitto)Spazio Venini, Milan - June, 24th

02

DORMITO BENE?


HISTORY

04

ELIZA - 1966


05

IRCBOT - 1990


06

SMARTER CHILD – 2000


BOTS: FORGET APPS, NOW THE BOTS TAKE OVER

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Bots send us a message when we need to know or respond to something, but stay invisible otherwise

Your personal bot will supervise other bots on your behalf, per your personal preferences. You may choose to delegate authority to bots that act autonomously on your behalf

Bots are simply Telegram accounts operated by software and AI features. They can teach, play, search, broadcast, remind, connect, integrate with other services, or even pass commands to the Internet of Things.

Bots are the new app


BOTS: FORGET APPS, NOW THE BOTS TAKE OVER

08The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything

RECENT MILESTONE IN CHATBOT AGE

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March 2016 : Microsoft released a bot framework at BUILD.

April 2016: Facebook opened up its Messenger platform at F8, and Telegram announced a prize for bot developers.

May 2016: Google announced its own Allo Messenger and voice-enabled home speaker at I/O, and Amazon made the sneakily successful Alexa accessible in a browser, without Echo hardware

June 2016 : Apple finally opened up iMessage to third-party integrations and announced the Siri SDK


IS SMS STILL ALIVE?

P2P SMS TRAFFIC

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P2P SMS traffic is declining as a result of chat app adoption:

2012: SMS began to plateau/decline from a peak of 22 billion/day.

2013: WhatsApp exceeded SMS messaging (with a much smaller user base).

2015: Messaging app users are engaged. Spend 20+ minutes per day on top messaging apps.


SMS – UBIQUITY RESULTS 2015

012

In 2015 the SMS volumes have grown by 31% compared to 2014.

Credits: Osservatorio Mobile Banking Ubiquity http://www.ubiquity.it/sites/default/files/ubiquity/report/Report-Mobile-Finance-Full-Year-2015-ITA.pdf


http://www.ubiquity.it/sites/default/files/ubiquity/report/Report-Mobile-Finance-Full-Year-2015-ITA.pdf



BULK MESSAGING SERVICES

013

Bulk SMS Messages, have grown by 13% compared to 2014.

Credits: Osservatorio Mobile Marketing & Service, Politecnico di Milano


A2P COMMUNICATION VIA SMS

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Weaknesses

SMS is limited to 160 characters

SMS doesn’t support images/videos

SMS doesn’t support rich text

SMS is not very elegant when it comes to broadcast or group communication

Bulk SMS has an higher cost than alternatives based on Internet

Strengths

SMS works everywhere: smartphone penetration will not reach 50% globally until 2018 while A2P SMS will continue to grow

SMS protocol works across different networks and on any device (while IM has interconnectivity issues) using standard and secure technologies (SMSC/SS7)

98% of SMS are opened within 5 mins


GLOBAL A2P SMS MARKET

015

Global A2P SMS Market Revenue, 2012 – 2020 (USD Billion) and Y-o-Y Growth (%)

CRM services application segment is projected to reach USD 23.52 billion in 2020, recording a CAGR of 4.9% from 2014 to 2020

Industries such BFSI and e-commerce are among the largest users of A2P SMS services

High growth recorded by these industries is driving the A2P SMS market in APAC


THE GLOBAL MESSAGING APP LEADERS

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wearesocial.com

WhatsApp QQ Messenger FB Messenger WeChat Skype Viber Line SnapChat BBM Telegram

1000

860800

650

300249

212 200

100 100

MOST POPULAR MOBILE MESSAGING APPS 2016

Monthly Active Users in Million


CLOSED SYSTEMS vs. OPEN SYSTEMS

LIMITATIONS

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SMS & E-Mail

Interoperable / Open protocols

Public

Standard

Works without data connection (SMS)

Instant Messaging Platform

Closed protocols

Private

Non-standard

Work only with data connection


GOOGLE, GSMA & JIBE

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Is Google trying to solve the current limitations of IM platforms with Jibe?


FB MESSENGER APP STORE

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Will Facebook Messenger become the next main app store?


ACTIVE USER BY SOCIAL PLATFORM

021

BBM

Teleg

ram

Linked

In

Snap

Chat Lin

eVib

erSk

ype

Twitte

r

Instag

ramTu

mblrQzon

e

WeCha

t

FB Mess

enge

r

QQ Messen

ger

WhatsApp

Faceb

ook

100 100 100

200 212 249300 320

500560

630 650

800860

1000

1600

wearesocial.com

Monthly Active U

sers in M

illion

...probably YES!


FB MESSENGER APP STORE

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...definitely YES!


MULTI-PLATFORM or NATIVE?

023The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything

THE FUTURE: ENTER THE BOT-TO-BOT ERA

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BOT-to-BOT communication: regardless of whether they have an actual API integration in place.

The big finale: bot-to-bot-to-consumerSemantic web :connecting every online service with every other online service


025

DORMITO BENE?


UBIQUITY ITAvia Teodosio 6520131 Milano

UBIQUITY CHvia Cantonale 18Tecnopolo Ticino Stabile SuglioEntrata EST 6928 Manno

UBIQUITY UK33 Cork Street W1S 3NQ Mayfair, London

CONTACTnjvitto AT njvitto DOT comsocial: @njvitto

[email protected]

Milan +39 02 2885841London +44 20 3514 8209

The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything

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