The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd.

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The New Economy – An Engineer’s Perspective Sir David Brown Chairman, Motorola Ltd

Transcript of The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd.

Page 1: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd.

The New Economy – An Engineer’s Perspective

Sir David BrownChairman, Motorola Ltd

Page 2: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd.

Why understanding of mobility is changingDigitisation of everything

Page 3: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd.

Why understanding of mobility is changingDigitisation of everythingExpansion of broadband

Page 4: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd.

Why understanding of mobility is changingDigitisation of everythingExpansion of broadbandExplosion of smart things

Page 5: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd.

Device formerly known as the mobile phoneProcessing power of yesterday’s personal

computersThe fourth screenAnytime, anywhere interactionPersonalisationThe fourth medium

Page 6: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd.

Everything = DigitsEverywhere = IntelligenceEveryone = BroadbandExperience = Mobile Portal

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Seamless Mobility

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The future of communications

User centric contentDevice-sensitive and context-sensitive, driven by affordable, available broadband

Applications explodeDigitisation of everything at the edge of the network

Privacy, safety and securityCritical for content that is purchased and created

Full mobilityAcross heterogeneous networks

Always on, always hereSessions that cross networks and devices seamlessly

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Seamless mobility is not continuity of bits …

It’s continuity of experience

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Seamless mobility

People’s understanding of mobility is changing

People value continuity of experienceThe more personalisable is the experience,

the higher is the valueTechnologies to deliver continuity of

experience exist

Seamless mobility is happening now

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Economic effects

Macroeconomy

Microeconomy

Socioeconomy

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Economic effects

Macroeconomy

Microeconomy

Socioeconomy

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Macroeconomic effects

Rate of globalisation

Page 14: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd.

Macroeconomic effects

Rate of globalisationUnleashing innovation on a world scale

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Macroeconomic effects

Rate of globalisationUnleashing innovation on a world scaleTechnology models and business models

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InnovativeTechnologyModels

InnovativeBusinessModels

WorldWideWeb

PowerfulSearchEngines

Large-ScaleWeb

DevelopmentBrowsing

ViaMobileDevices

MobileInternetand.mobi

The Disruptive Spiral

Page 17: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd.

Macroeconomic effects

Rate of globalisationUnleashing innovation on a world scaleTechnology models and business modelsDisruption

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Macroeconomic effects

Rate of globalisationUnleashing innovation on a world scaleTechnology models and business modelsDisruptionLarge-scale industrial restructuring?

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Economic effects

Macroeconomy

Microeconomy

Socioeconomy

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Microeconomic effects

Race to offer more personalisable continuity of experience

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Microeconomic effects

Race to offer more personalisable continuity of experience

Open-ness

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Microeconomic effects

Race to offer more personalisable continuity of experience

Open-nessMobile internet

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Microeconomic effects

Race to offer more personalisable continuity of experience

Open-nessMobile internetService-level interoperability

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Microeconomic effects

Race to offer more personalisable continuity of experience

Open-nessMobile internetService-level interoperabilityScalability

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Economic effects

Macroeconomy

Microeconomy

Socioeconomy

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Socioeconomic effects

Bridging the Digital Divide

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Socioeconomic effects

Bridging the Digital DivideRegulation and taxation

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Socioeconomic effects

Bridging the Digital DivideRegulation and taxationConnecting the unconnected

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Macroeconomy+

Microeconomy+

Socioeconomy=

New Economy

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