The new conversation
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Transcript of The new conversation
04/15/2023 1
The New Conversation
Social media and how it is changing the way you interact with the community
04/15/2023 2
Traditional Communication
• Newsletters• Press Releases• Chamber of Commerce• Advertisements• Public Service Announcements• Pushing a Message
04/15/2023 4
ALS Ice Bucket Challenge
• 110 Million in donations since 7/14
• Thousands of People• Hundreds of
Celebrities• Started by a Fan
04/15/2023 6
The Power of Exponentials
• 7.125 Billion People on the Planet• 44 Unique Friends 6 times• 7.256 Billion Connections
04/15/2023 7
Fun Facts
• Facebook – 1.39 Billion Users (+1/7 of the world)• YouTube – 1 Billion Users• Twitter – 288 Million Users• Pinterest – 70 Million (80% Women)
04/15/2023 10
A new strategy• Marketing• Fund Raising• Education• Community Outreach• Recruitment• Volunteer Organization• Public Relations• Event Organization and Promotions• Leverage the Power of the Crowd
04/15/2023 11
What can we do?• Don’t try and be viral.• This is full time and part of the overall business
strategy.• Involve marketing and PR in shaping the
messages and responses.• Make sure questions and comments are answered
and responded to.• Encourage Stakeholders to engage, share, post,
comment, and enlighten.• Participate in and create conversations.