The New Business No Brainer Intro To Digital Agency Expert.Com
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Transcript of The New Business No Brainer Intro To Digital Agency Expert.Com
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The New Business
‘No Brainer’
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Our Objective
To help the right clients
find the right agencies
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Research lead
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Key Findings
‘Clients wanted anonymity and specific understanding of current clients experience’
‘Agencies didn’t want monthly or annual subscription fees, a rating of the opportunity and a payment by results model.’
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How does it work?
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Questions
• What evolved targets and measurables were set and performance against them?
• Ability to work to:– Time– Budget– Account Management
• Key positives and challenges
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Profiling new briefs
• As above +• Budget
– Responsibility– Size– Likelihood– Incumbent
• Rating
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Matching you to new clients
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Clients
Breakdown of VerticalsFinancial Services - 11
Travel & Leisure - 11
R-Etail - 12
Telcos & Utilities - 10
B2B - 10
FMCG - 7
Automotive - 3
Medium size - 10
Charity + Gov - 6
Other - 20
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The Numbers
72 Agencies registered
397 Clients registered
£1000 sign-up fee (paid back to you as a credit on your first win)
Commission for win 10% of fee for 12 months
Cost of meeting, receiving a brief, entering a pitch and subscription £0
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