"The New Age of Wireless Communications”  The changing face of the wireless marketplace.How does a small business have a plan to survive in the shadows of Industry Leaders?   Mobile technology has evolved enormously since the days of those clunky box phones from the 1970s. It has become ubiquitous not only in the U.S.A., where everyone over six years old seems to have one, but in less developed nations that are bypassing the land-line era in one fell swoop. It has taken Internet marketers – and marketers in general - a long time to figure out how to leverage mobile technology.  The emergence of customized application software (“apps”), i.e. computer programs specifically created to run on Smartphones, tablet computers, and other wireless devices, has opened up tremendous advertising opportunities.  Applications are a major driver of the digital economy. Gartner reported that in 2013, mobile application software was a $26 billion USD business worldwide, based on the downloading of over one-hundred billion apps (over 9 billion paid apps). Nowadays, even the casual observer has heard about Apple's App Store, Google Play, and other major repositories of apps. Facebook is the most popular app in the U.S. today, but many familiar websites (e.g. YouTube, Gmail, Instagram, Apple Maps, iTunes Radio) are available in application form.  As a small business entrepreneur, I want to reach customers when it best suits them, and when they are most receptive to your message. Increasingly, that means mobile advertising. Here are some strategies and tactics for effective mobile advertising campaigns for New Age Wireless Solutions  

A favorable challenge; A winning script; Top Ten 10: 1) To Immediately Connect with New Device Owners:  

With annual growth in Smartphone sales exceeding twenty percent, it becomes a priority to find these new prospects before your competition. This is what fuels the growth of apps' purchases and downloads, and tracking popular apps is how to find customers. Just as in the offline world, local advertisers can send targeted ads to new home owners, in the online world advertisers can create ads to target new Smartphone users who have Facebook installed. The Facebook Behaviors option can help you in this regard.  2) To Create Ads Targeting The Most Likely Potential Users:  Among the best strategies for increasing your app downloads and installs is to build a laser-targeted audience based on the traits of your best customers. For example, Facebook's Custom Audiences and Lookalike Audience can be used to find people with similar characteristics (i.e. Page fans, customized database lists, website visitors). Define the custom audience, choose the desired audience size, then create your advertisement to target the best possible prospect.  3) Make Mobile Advertising More Targeted to Specific Devices:  Sometimes, developers are better at writing mobile application software that are best suited for certain branded devices. In such cases, it is perhaps better to optimize ads for one the more popular devices, or even the latest mobile products like the LG 4, iPhone 6s, and Samsung Galaxy Note & Edge 5.   4) To Keep My Business Goals in Mind:  Many social media websites allow you to optimize your mobile app install ads in business campaigns. Break down your demographics and define the desired audience size and ad frequency.  5) To Experiment with Different Mobile App Advertising Options:  Coming up with your first mobile app ad is great, but chances are that you'll need to test it out and make adjustments prior to going live. Test multiple options, including creative video if possible. Test several new advertising concepts to improve the quality of these vital first impressions, and get closer to your marketing goals. Mobile app advertising is an exciting new frontier for Internet marketers and online business owners to explore. Working closely with software developers will make you stand out in an increasingly crowded mobile business landscape. Apple's advertisement, Facebook, and a multitude of advertising platforms are available to

take away the mystery of successful mobile customer communications in today's competitive, but lucrative wireless marketplace.   My present commitment is to fully understand my customers and their needs as they will increase and become more diverse in daily needs. I believe in a truly ethical front created by trust in confidence to myself to act as a springboard. This drives a passion in creating context in compliance and obligation to the next generation of wireless consumer. I have a glimpse at what is a drastically changing economic front straddled by a shrinking world brought together by cheaper and more efficient trade and e-commerce that is simplified with technological and logistically simplified quantity. But in the corporate and industrial level of finance there has to be sanctity at the same customer relations that started things. A substantial effort must allow for this two or even three tiered platform to cater the ever substantiated growth potential in future.  

6) In Continuing To Make the Trend Of the "No contract clause" a popular choice:  The No-contract is estimated to be 50% of market by the end of 2015, up from roughly 35% in 2013 No-contract plans have seen approximately 20% growth from 2011-2013 It’s clear: No-contract is driving the unit volume growth in mobile phones. Pre-paid and post- paid customers want the option to pay for their phones a little bit at a time, or other no-contract options. Operators and retailers must embrace this trend, or they’ll get left behind. They need to provide installment pricing and other innovative financing options for their customers – and do it fast"  7) To Harness Big Data:  Fortunately, there's no shortage of data, and the fact that mobile technology is harnessing this applied information, the trends are easy to calculate and read. I am well positioned with these main consumer principles in place to own my fair share of the marketplace because more and more data will come from Smartphones. Just consider: IDC forecasts a 44% increase in data volumes between 2009 and 2020 – mostly driven by Smartphone usage. BI Intelligence reports that more than 75% of mobile data traffic comes from Smartphones   Big Data is here to stay, and there’s no better time to invest wisely and turn meaningful business intelligence into revenue-generating strategies. With the right

data mining processes, analytical modeling and marketing expertise, it’s all possible for me, as a wireless network administrator to be successful. The "Technological" advantages in a highly driven innovative marketplace drive a powerful result for mobile operators and retailers. Who doesn’t want the latest phones with the realm of responsible cost management and revenue and expense diversification?  This brings along with it a gaining in customer satisfaction. loyalty, and logistical freedoms. They’re all possible with a well-planned, data-driven approach to business intelligence. Device financing and insurance may not be as sexy as the latest cool app, but they represent two important trends impacting mobile retail strategies.  8) By Keeping Competitive Pricing:  As Smartphones and tablets add functionality and become more expensive, consumers need simple ways to acquire them and keep them safe.  Mobile operators and retailers must answer the call, or they risk losing their customers to a competitor who will.   9) To Make Device Leasing, Trade in and Used Phones The Next Standard:  You should think of device leasing and used device trade-in as standard mechanisms for selling wireless services.  Flexible device financing can help operators accomplish three goals:  Sell more high-end devices, and their attached rate plans Reduce or eliminate subsidies Reduce churn, as subscribers are weaned from 2-year contracts and attached to finance and trade-up plans  10) Making Device Protection Mandatory:  Think of auto leasing, and you’ll have the idea. The trade-up value of a mobile device is driven by its condition at the time of trade-in… and that means both physical and operating condition.  So, subscribers will want to have an insurance plan that covers repair and replacement through warranty or extended warranty for loss, theft or damage. In fact, insurance may become a requirement to obtain favorable device financing terms   As a company looking like mine, wanting financial success and growth in clientele, it may be imminent due diligence in following these seven rules. 

  1) More predictable customer buying patterns: Anticipate buying habits by channel, product line and preference.   2) Smarter "ARPU" and subsidy management: 

This is mainly measured by "Per consumer (Pre-paid) to (Post-paid) earnings by huge industry leading giants. In my business philosophy as referring to clear and concise ethics an owner I tend to favor having more choice as a partner and also an independent by following a general trend to produce cheaper rates and less pre/post consumer profit margins in what relatively appears to be continued growth in users allowing for small business like mine future growth.  3) Business intelligence:  Measured from usage patterns as in geographic market analytics, forming a projected demographic of a typical example of a new outlet in substantial cheaper advertising through social media sites like Facebook.   4) Smarter customer segmentation: 

Understanding whether, and which, customers are likely to recommend and make adjustments in advance is key.  5) Meaningful insight from sales and service data and customer profiles:

The flexibility in offering a specialized customer relationship to build my personal business network, with client care and in a growth potential in future employees I would like to think that cellular in reaching an exciting and very advantageous threshold now, and in the immediate future. This will surely find more business mergers between larger and smaller communications providers because of these important ethics.  6) Improved fraud detection:  

Identify anomalies in sales, service and replacement, especially with insurance, finance and commissions.  7) "Smart offers": 

The lucrative offers by larger wireless partnerships offering an incentive credit program to entice small network communications companies like New Age Wireless to come over from another Airtime Provider like Rogers to Bell Also by signing a partnership with other retail entities for location-based advertising such as ‘instant redeemable’ coupons and offers.   Conclusion:  As these imminent trends unfold, forward-thinking in advanced mobile sales can seem daunting, but when it is done well, the rewards  are considerable. As a mobile operator or retailer, you have a huge opportunity to mine and leverage a wide range of information gleaned from your customers. A wireless network and device supplier like myself must surpass expectation via innovative business marketing in sales in order to survive and by appealing to a niche consumer base will grow exponentially by following the basic formulas here.  There is also a hierarchical implement of also having the services and support and the next level of care with the latest integrated technologies and upgrades through alliances with Bell Mobility Find a link to their main sales page through my website.  https://www.newagewirelesssolu.wix.com/newage  Follow my facebook page:   https://.www.facebook/nnewagewireless.ca/    Also find more predictable customer buying patterns at Twitter: @newagewireless7  https://twitter.com/newagewireless7/  John Cochrane  New Age Wireless Solutions Unit 504-535 Ellice Street Victoria British Columbia V8T 2G8 E-mail: newagewirelesssolutions@hotmail.com