The New Age of Interactive Marketing: Creating One to

One Relationships with Mobile

Dorrian Porter | Mozes, Inc.

What will be discussed

• The opportunity and challenge for brands

• Brand goals in one-to-one marketing:connect, collect and convert

• Live demonstration (pre-alpha)• Challenges = opportunities for

developers

Two big opportunities

Mobile is merging the physical and digital worlds

Marketers have long

dreamed about 1 to 1

relationships

The challenge of mobile for brands

What are brands trying to achieve? Interact and engage an audience Tap into user-generated content Excite and delight their audiences

Drive permission-based relationships

Acquire key data including demographics, interests and location-based data

Drive to web for online engagement Drive to store for coupons and offers Drive to experience at a location

New ways to connect

A far better way to collect data

Conversion at the right location and time

text ringtoss to 66937

Real-time interaction everywhere

Location of the phone.

Location of the screen.

Location of the phone.

Location of the screen.

Location of the phone.

Location of home. Location of nearest store. Locationof alternative stores. Location of product. Location of competitor’s products. Location of friends. Location of consumption.

Opportunities for developers

• New platforms for one-to-one interactions -html5 for mobile and digital screen / tv

• Making sense of location data from multiple sources for multiple purposes

• Privacy controls-Consumer and advertiser managed

solutions

Thank you.

text dorrian to 66937for copy of slides