The needs of mainstream Publishers and Corporate/Education.
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Transcript of The needs of mainstream Publishers and Corporate/Education.
Main Issues are:-
Understanding the customers specific needs:-
Analysis Establishing Empathy & a Determination to Change Report & Proposal Gaining Acceptance Implementing Change Plan Develop Value Team
Supplier
Customer
The objective always evolves around
1. Improved efficiency
2. Overall reduced cost
3. Sharing of responsibility
4. Speed
5. Accuracy
6. Value added concepts
MODELS
1. Complete Print On Demand model
• Generic or easily managed covers• Black and white text• Simple binding• Producing customer invoice• Packaging and dispatch• Tracking till delivery
Models cont…
2. Minimal Warehouse
• Applies to more sophisticated product• Also to perfect bound product• Minimal Cost effective inventories held• Rapid dispatch as 1. Often in mix and match
with products from Print On Demand.
Models cont…
Mainstream PublishersDynamic Capabilities – Quality
Products
• Small, rapid production run• Black and white or color or mix of both• Binding options (wire, plasti-coil, perfect, board
sewn, fold saddle stitch, loose leaf)
• High quality laminated cover• Ability to penetrate niche markets, test
markets, get to markets quickly• Keep out of Print Product alive
Models cont…
4. Methodology• Industry Specialist Business
Development• Online Catalogue• Focused CSR on account• Reports as required• High level of liaison and co-operation• Value Chain
We Often Find
• Inefficient Systems• Highly Manual• Inaccurate• Fragmentation
OfInformation
RESULT
• Wrong product produced
• Slow turnaround
• Compromised customers
• High real cost
WHAT THEY GET
1. Value & AccuracyUp to dateat any timefull version control
2. Ease of orderingImmediateAccurate
3. IT Systems & Skills SetsNeed quality people, Well managed “with it” planEducate Company & inform
staff of expectancies
NEEDS• Planned Business with defined objectives• Business Development specialization• Conceptually understand needs• Good IT core• Strong external alliances• Develop skills in company• Integrate IT in production skills• Quality management• Changes within Organization• Transformed Organization• Change culture from Print Company to Information Company• Innovate and adopt value added concepts• Principal – Work on Company not in Company