THE NBA AND ALCOHOL MARKETING A Photo Gallery of Hypocrisy · Page 33 / 2013-02-01 – Maik...
Transcript of THE NBA AND ALCOHOL MARKETING A Photo Gallery of Hypocrisy · Page 33 / 2013-02-01 – Maik...
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THE NBA AND ALCOHOL MARKETING A Photo Gallery of Hypocrisy
Maik Dünnbier, Policy and Communication Officer, IOGT International
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Scoop for this presentation THE NBA AND ALCOHOL MARKETING
A Photo Gallery of Hypocrisy - Because the NBA cares and promotes Health - But the Alcohol Marketing is way bigger and more frequent
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Page 3 / 2013-02-01 – Maik Dünnbier
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How does this go together with the following? - Inside The NBA on TNT - Product placement - Product endorsement - Association with success
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Scoop for this presentation THE NBA AND ALCOHOL MARKETING
Second Part of Photo Gallery of Hypocrisy - Shifting view from programs and broadcasts to games - Alcohol messages in and around NBA arenas
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Scoop for this presentation THE NBA AND ALCOHOL MARKETING
11 Snapshots from Micro-Movie Game 7 - 8 minute film, at least 11 moments of alcohol marketing - Different brands - Glamorization of alcohol
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