The Nature Conservancy
65
Emerging Mobility and Social Accountability: The New Digital Imperatives John C. Havens @johnchavens dddddddddddddddddddddddddddddddddddddddddddddddddddddd dddddddddddd dddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddd
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This is a presentation for a talk I gave at the Nature Conservancy in Atlanta. The focus was on emerging identity trends as well as what it means to be accountable in Social Media.
Transcript of The Nature Conservancy
Emerging Mobility and Social Accountability:
The New Digital ImperativesJohn C. Havens @johnchavens
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Who I Am
• Founder/Principal of Transitional Media
• Former EVP, Social Media for Porter Novelli
• Author, Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
• Former VP, Business Development for BlogTalkRadio
• Guide to Podcasting for About.com (Original Guide)
• Professional Actor for 15 years in NYC
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AR is the GPS…
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…for your virtual life.
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Checking In To Products
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Products Checking In To You
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You Checking In To Others
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Virtual Advertising
Rights
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Breathe.
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Accountability Based Influence
(ABI)
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How can we* evolve?
*We = Brands + Individuals
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Visual Search
What does all this mean for marketers?
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How can we evolve?
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CatalyticPhilanthropy
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Accountability Based Influence
(ABI)
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Will your actions speak louder than
your words?
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Who?Who?Who?Who?
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I really wanna’ know.
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John C. Havens [email protected]@johnchavens
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