The National Trust in Kent

Maggie Morgan - Assistant Director (Operations) - South East Region

Kent Cultural Summit – Monday 28th September 2009

©NTPL/Robert Morris

The National Trust

Our Aim“...the careful management of change. It is about revealing and

sharing the significance of places and ensuring that their specialqualities are protected, enhanced, enjoyed and understood by

present and future generations”

The National Trust Conservation Directorate September 2003

Our Strategy

• Engaging Supporters• Improving Our Conservation and Environmental Performance• Investing In Our People• Financing Our Future

©National Trust / Stuart Cox

Our Members

Kent: 136,000

©National Trust / Stuart Cox

South East: 515,000

©National Trust / Stuart Cox

Our Visitors

©National Trust / Stuart Cox

Kent: 700’000

South East: 2.5 Million

©National Trust / John Miller

Countryside Visitors

4 Million

©NTPL/Andrew Butler

Business Turnover

Kent: 9.4 Million

South East:

26 Million

@National Trust / Stuart Cox

©NTPL/Penny Tweedie

Our Staff

Kent: 132 (FTE)

South East Region: 447 (FTE)

©National Trust / John Miller

Our Volunteers

Kent: 1,260

South East Region: 5,000 +

©NTPL / Chris King©National Trust / Stuart Cox©NTPL / Stuart Cox

Our Future

Going Local...

Focusing on...

• The individuality of our properties and the relationship they have with their local communities

• Employing local staff and volunteers where possible

• Using and therefore supporting local suppliers

• Recognising that local people are our core audience, repeat-visiting throughout the year

Going Forward...

• A great trading year so far, we expect this to continue into 2010

• The Cultural Olympiad and 2012 Games are fantastic opportunities to get involved and raise our profile both internationally and on a domestic level

• People engage with us less as the National Trust and more as individual houses, gardens, coast and countryside

So...• As well as our ‘go local’ approach, we are

also launching a brand ‘refresh’ in 2010 which will include a new ‘tone of voice’ and design elements intended to present the National Trust in a more informal, approachable and engaging manner.