"The Naked Truth: Building Products from 0” by Blogfoster CTO & CPO
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Transcript of "The Naked Truth: Building Products from 0” by Blogfoster CTO & CPO
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The Naked Truth: Product Development in Startups
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„Fastest-growing online marketing channel outperforming, paid search, display & affiliate
marketing“
Quelle: A.T. Kearney, 2016
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Quelle: A.T. Kearney, 2016
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Influencer Brands
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Influencer BrandsResearch for InfluencerResearch for Brands
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Influencer BrandsResearch for InfluencerResearch for Brands
Data AccessMediakit
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Influencer BrandsResearch for InfluencerResearch for Brands
Data AccessMediakit
PricingPricing
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Influencer BrandsResearch for InfluencerResearch for Brands
Data AccessMediakit
PricingPricing
NegotiatingNegotiating
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Influencer BrandsResearch for InfluencerResearch for Brands
Data AccessMediakit
PricingPricing
NegotiatingNegotiating
Contract / PaperworkContract / Paperwork
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Influencer BrandsResearch for InfluencerResearch for Brands
Data AccessMediakit
PricingPricing
NegotiatingNegotiating
Contract / PaperworkContract / Paperwork
CommunicationCommunication
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Influencer BrandsResearch for InfluencerResearch for Brands
Data AccessMediakit
PricingPricing
NegotiatingNegotiating
Contract / PaperworkContract / Paperwork
CommunicationCommunication
Release ProcessRelease Process
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Influencer BrandsResearch for InfluencerResearch for Brands
Data AccessMediakit
PricingPricing
NegotiatingNegotiating
Contract / PaperworkContract / Paperwork
CommunicationCommunication
Release ProcessRelease Process
AccountingCreating an Invoice
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Influencer BrandsResearch for InfluencerResearch for Brands
Data AccessMediakit
PricingPricing
NegotiatingNegotiating
Contract / PaperworkContract / Paperwork
CommunicationCommunication
Release ProcessRelease Process
AccountingCreating an Invoice
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Influencer BrandsResearch for InfluencerResearch for Brands
Data AccessMediakit
PricingPricing
NegotiatingNegotiating
Contract / PaperworkContract / Paperwork
CommunicationCommunication
Release ProcessRelease Process
AccountingCreating an Invoice
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Blogger
+12.500Influencer
+22.000Advertiser
400Collaborations
15.000
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Welcome to the Influencer Marketing Sh*t Show, Scott Wheaton, 08/2016
Right now, everyone and their mother is starting an influencer marketing agency, platform, network, or some other business to help brands harness the power of influencers.
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Marketing channel Market winning technology
Affiliate
SEM
Retargeting
Blogs and Influencer
Social Media
???
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Stakeholders Storing and Processing Data
RichInterfaces
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Build
Learn
Measure
Product Development
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Build
Learn
PlanMeasure
Planning: Make it explicit
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Planning: Your Foundation of Success
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Distraction vs. Focus
STARVE YOUR DISTRACTIONS
FEED YOUR FOCUS
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Focus with OKRs
• Quarterly Planning
• Prioritization and Alignment
• Know What Not to Do
More details about OKRs here: http://bit.ly/okrs-details
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Ambitions vs. Reality
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6
Feature 7
Feature 8
Feature 9
Feature 10
Goals
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Ambitions vs. Reality
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6
Feature 7
Feature 8
Feature 9
Feature 10
Goals
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6
Feature 7
Feature 8
Feature 9
Feature 10
Review
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Reality into Planning
• Common understanding
• Be concrete; not abstract
• Be ambitious; but not crazy
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Create success and avoid unnecessary failures
Reality into Planning
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Build: The Execution Part
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T-Shaped Developer
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T-Shaped Developer
• Product / Requirements Change
• Technology Agnostic
• Positions Change
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Full-Stack Culture
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Full-Stack Culture
• Efficient
• Ownership
• Knowledge Transfer
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Development Process
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Development Process
• Involvement
• Focus
• Transparency
• Commitment & Accountability
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Measure
Measure: Start with collecting data
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Learn
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Learn
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Learn
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Learn
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Learn
Google Ventures Guide to Researchgv.com/lib/gv-guide-to-research
Just enough Researchby Erika Hallabookapart.com/products/just-enough-research
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Learn
• Retrospectives
• Introduction Sessions
• Post Mortems
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THANK YOU