The MulTiscreen Video & Brand adVerTising PlaTforM · TV quality inventory and reach online, mobile...

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smartclip · T: + 49 40 68 87 687 - 0 · [email protected] · www.smartclip.com COMPANY INFO, eN // 2013 THE MULTISCREEN VIDEO & BRAND ADVERTISING PLATFORM Creative, interactive and flexible online video advertising solutions can be tailored to target audience and campaign budget. smartclip simplifies the technical side for easy and fast campaign delivery. smartclip delivers a unique reach, equivalent to mainstream TV advertising with all the advantages of transparency and measurability offered by the ad-serving technology. smartclip’s precise control tools allow us to get video campaigns up and running in a very quick turnaround time. Videos invoke emotions. Videos delight viewers on smart TV screens, smartphones, tablets, and computers. Consumers often use multiple screens in parallel, depending on their needs, enjoyment, and mood. Video advertising is a heterogeneous, rapidly-growing market. Finding one’s target audience among the variety of devices is becoming ever more complex. smartclip has consolidated the integration and delivery of video ads on all Internet-capable devices, with optimized media efficiency for advertisers, since 2008. smartclip is also an innovator, helping to drive forward topics such as connected TV, multiscreen, and programmatic video ad buying. smartclip standardizes the different online video advertising formats across all devices and connects relevant advertisers to premium websites, mobile and CTV apps, offering brand safe content and comparable reach to television. Advertisers can reach their target audience witch impactful and engaging video advertising, while publishers and content owners can boost the revenue generated from their digital inventory. Get the most from video ad campaigns with smartclip TV quality inventory and reach online, mobile and on Connected TV Premium video content in a global publisher and content owner network Standardized ad-formats, supporting all video ad standards for online mobile and CTV apps, without compromising on creativity High-impact video formats such as pre-, mid- and post-roll, which offer branding and engagement for advertisers as well as innovative and interactive new ad formats Multiscreen delivery Media and cost efficiency with optimized campaign deployment Technology-agnostic approach with open-source and proprietary frameworks Preferred partnerships with Ce-manufacturers smartclip at a glance smartclip is the first address for adversers to deliver effecve and impacul video adversing campaigns to the right audiences.

Transcript of The MulTiscreen Video & Brand adVerTising PlaTforM · TV quality inventory and reach online, mobile...

Page 1: The MulTiscreen Video & Brand adVerTising PlaTforM · TV quality inventory and reach online, mobile and on Connected TV Premium video content in a global publisher and content owner

smartclip      ·      T: + 49 40 68 87 687 - 0    ·      [email protected]      ·      www.smartclip.com

COMPANY INFO, eN // 2013

The MulTiscreen Video & Brand adVerTising PlaTforM

Creative, interactive and flexible online video advertising solutions can be tailored to target audience and campaign budget. smartclip simplifies the technical side for easy and fast campaign delivery. smartclip delivers a unique reach, equivalent to mainstream TV advertising with all the advantages of transparency and measurability offered by the ad-serving technology. smartclip’s precise control tools allow us to get video campaigns up and running in a very quick turnaround time.

Videos invoke emotions. Videos delight viewers on smart TV screens, smartphones, tablets, and computers. Consumers often use multiple screens in parallel, depending on their needs, enjoyment, and mood. Video advertising is a heterogeneous, rapidly-growing market. Finding one’s target audience among the variety of devices is becoming ever more complex. smartclip has consolidated the integration and delivery of video ads on all Internet-capable devices, with optimized media efficiency for advertisers, since 2008. smartclip is also an innovator, helping to drive forward topics such as connected TV, multiscreen, and programmatic video ad buying.

smartclip standardizes the different online video advertising formats across all devices and connects relevant advertisers to premium websites, mobile and CTV apps, offering brand safe content and comparable reach to television. Advertisers can reach their target audience witch impactful and engaging video advertising, while publishers and content owners can boost the revenue generated from their digital inventory.

Get the most from video ad campaigns with smartclip

TV quality inventory and reach online, mobile and on Connected TV

Premium video content in a global publisher and content owner network

Standardized ad-formats, supporting all video ad standards for online mobile and CTV apps, without compromising on creativity

High-impact video formats such as pre-, mid- and post-roll, which offer branding and engagement for advertisers as well as innovative and interactive new ad formats

Multiscreen delivery

Media and cost efficiency with optimized campaign deployment

Technology-agnostic approach with open-source and proprietary frameworks

Preferred partnerships with Ce-manufacturers

smartclip at a glance

smartclip is the first address for advertisers to deliver effective and impactful video advertising campaigns to the right audiences.

Page 2: The MulTiscreen Video & Brand adVerTising PlaTforM · TV quality inventory and reach online, mobile and on Connected TV Premium video content in a global publisher and content owner

smartclip      ·      T: + 49 40 68 87 687 - 0    ·      [email protected]      ·      www.smartclip.com

smartclip is a preferred partner for publishers and content owners to drive revenue with video advertising across their entire digital inventory. From classic web resources to mobile and CTV apps, smartclip offers added value through additional reach and target group campaigns running on its platform on international and local levels. smartclip can offer publishers the opportunity to increase ad fill rates and maximize effective CPMs on inventory on any IP-enabled device delivering targeted, high-impact video ads.

Maximising the value of video inventory for publishers and content owners

smartclip has unparalleled experience, as well as excellent relationships with global top tier brands. It is the multiscreen brand and advertising platform, which has established close relationships with agencies, driving TV budgets into interactive video opportunities and shaping the future of a merged TV and online video experience.

Benefit from the experience of over 4,000 video campaigns

all screens coVered – laPToP, Pc, sMarTPhones, TaBleTs, gaMing consoles and The TV screen

smartclip deploys and optimizes online video advertising across different platforms for mobile devices, TV screens and computers.

Content and applications are becoming more and more important, irrespective of the platform they are being shown on.

A seamless delivery of the right advertising with the right content, consumed by the advertiser’s target group on multiple devices is the challenge for advertisers and the solution offered by smartclip.

Multiscreen delivery:

GAMe Consoles

sMART TVs

lAPToPs

SMArTPHONeS / TABleTS

PCs

SeT-TOP BOxeS