THE MSUNDUZI MUNICIPALITY AN ECONOMIC DEVELOPMENT STRATEGY FOR A GROWING CAPITAL CITY.

THE THE MSUNDUZIMSUNDUZI

MUNICIPALITYMUNICIPALITY

AN AN ECONOMIC DEVELOPMENT ECONOMIC DEVELOPMENT

STRATEGY STRATEGY FORFOR

A GROWING CAPITAL CITYA GROWING CAPITAL CITY

04/11/2304/11/23 THE ECONOMIC DEVELOPMENT & GROWTHTHE ECONOMIC DEVELOPMENT & GROWTHSTRATEGIC BUSINESS UNITSTRATEGIC BUSINESS UNIT

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INTRODUCTIONINTRODUCTION

City has a rapidly growing economyCity has a rapidly growing economy Poverty and unemployment remain Poverty and unemployment remain

key issueskey issues Strategy must further develop the Strategy must further develop the

economy and generate sufficient economy and generate sufficient employment employment


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MARCH 2000 CONFERENCEMARCH 2000 CONFERENCE

First ever investment conference in First ever investment conference in the citythe city

Potential growth sectors were Potential growth sectors were identified, viz. tourism and identified, viz. tourism and aluminium downstreamingaluminium downstreaming

Key properties were put out for Key properties were put out for development proposalsdevelopment proposals


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HULETT ALUMINIUMHULETT ALUMINIUM


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ALLTUBE FACTORYALLTUBE FACTORY


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INCENTIVES PACKAGE INCENTIVES PACKAGE

City announced a new concessions City announced a new concessions packagepackage

New and expanding business New and expanding business qualifiedqualified

Concessions were extended to both Concessions were extended to both industrial and commercial activitiesindustrial and commercial activities


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INVESTMENT FACILITATION INVESTMENT FACILITATION TEAMTEAM

Multi-disciplinary team approachMulti-disciplinary team approach Team meets twice monthly and deals with concessions Team meets twice monthly and deals with concessions

applications and development proposalsapplications and development proposals One-stop facilitation approach has been well received by One-stop facilitation approach has been well received by

developersdevelopers ““The Msunduzi Municipality is the most co-operative, The Msunduzi Municipality is the most co-operative,

knowledgeable and proactive I have ever dealt with.” Jim knowledgeable and proactive I have ever dealt with.” Jim McLean, MD Liberty Properties, Developers of the Liberty McLean, MD Liberty Properties, Developers of the Liberty Midlands Mall.Midlands Mall.


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TOTAL INVESTMENTSTOTAL INVESTMENTS

Since 2000 40 new investments and Since 2000 40 new investments and 40 expansions have received 40 expansions have received concessionsconcessions

Total investments exceeds R4 billionTotal investments exceeds R4 billion 7000 new jobs created7000 new jobs created


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FLAGSHIP PROJECTSFLAGSHIP PROJECTS

Golden Horse Casino and Hotel Golden Horse Casino and Hotel ComplexComplex

Liberty Midlands Mall, regional Liberty Midlands Mall, regional shopping centreshopping centre

CBD Extension Node developmentCBD Extension Node development Freedom Square DevelopmentFreedom Square Development


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GOLDEN HORSE CASINO GOLDEN HORSE CASINO AND HOTELAND HOTEL


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REGIONAL SHOPPING REGIONAL SHOPPING CENTRECENTRE


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MOTORWORLDMOTORWORLD

CBD EXTENSION NODECBD EXTENSION NODE


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CAPITAL CITY STATUSCAPITAL CITY STATUS

Capital coalition formed to lobby Capital coalition formed to lobby supportsupport

City declared the sole capital in April City declared the sole capital in April 20042004

Government departments relocated Government departments relocated to the cityto the city


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PREMIER’S OFFICESPREMIER’S OFFICES


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MOTOR VEHICLE MOTOR VEHICLE COMPONENTS SECTORCOMPONENTS SECTOR

Currently about 11 companies in the Currently about 11 companies in the sectorsector

Approximately 40 motor components Approximately 40 motor components made in the citymade in the city


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MOTOR VEHICLE MOTOR VEHICLE COMPONENTS SECTORCOMPONENTS SECTOR


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BUSINESS CONFIDENCEBUSINESS CONFIDENCE

At an all time highAt an all time high Business turnover has doubled since Business turnover has doubled since

20032003 Insolvencies have halvedInsolvencies have halved Job creation is steadily increasingJob creation is steadily increasing Confidence index is at 85Confidence index is at 85


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EPI GRAPHEPI GRAPH


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TOWARDS AN ECONOMIC TOWARDS AN ECONOMIC DEVELOPMENT STRATEGYDEVELOPMENT STRATEGY

Knowledge and Exchange Knowledge and Exchange programme comes at an opportune programme comes at an opportune timetime

Virginia Beach experiences will be Virginia Beach experiences will be valuablevaluable

Action Plan identifies actions steps Action Plan identifies actions steps and time frames, and goalsand time frames, and goals


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ACTION STEPSACTION STEPS

Appoint a consultant Appoint a consultant Hold economic development strategy Hold economic development strategy

workshopsworkshops Review all studies and plans done to dateReview all studies and plans done to date Development of the strategyDevelopment of the strategy Obtain council approval as part of the IDPObtain council approval as part of the IDP Develop project implementation timelineDevelop project implementation timeline


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SHORT TERM GOALSSHORT TERM GOALS

Staffing to manage development Staffing to manage development initiativesinitiatives

Business retention and expansion Business retention and expansion programmeprogramme

Development of tourism productsDevelopment of tourism products


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TOURISM PRODUCTSTOURISM PRODUCTS


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PIETERMARITZBURG PIETERMARITZBURG RAILWAY STATIONRAILWAY STATION


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SHORT TERM GOALSSHORT TERM GOALS

Increase funding for tourism sectorIncrease funding for tourism sector Creation of industrial sitesCreation of industrial sites Creation of city improvement Creation of city improvement

districtsdistricts Implementation of informal and Implementation of informal and

street trading planstreet trading plan Compilation of an economic data Compilation of an economic data

basebase


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FREEDOM SQUAREFREEDOM SQUARE


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LONG TERM GOALSLONG TERM GOALS

Monitoring the cityMonitoring the city’’s economy and s economy and amending the strategy periodicallyamending the strategy periodically

Investigate the creation of new Investigate the creation of new revenue streamsrevenue streams


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PROGRESS MADE TO DATEPROGRESS MADE TO DATE

80% of District turnover generated by 80% of District turnover generated by MsunduziMsunduzi

District and Msunduzi strategies must be District and Msunduzi strategies must be alignedaligned

Agreement reached on a District-wide Agreement reached on a District-wide economic development strategyeconomic development strategy

Joint funding between Msunduzi and the Joint funding between Msunduzi and the DistrictDistrict

A consultant has been appointedA consultant has been appointed Project team has been establishedProject team has been established


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TERMS OF REFERENCETERMS OF REFERENCE

Phase 1 – information gatheringPhase 1 – information gathering Phase 11Phase 11

• Visioning and strategic planningVisioning and strategic planning• ProcessesProcesses• Policy FrameworkPolicy Framework


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CONCLUSIONCONCLUSION The strategy will form part of the IDPThe strategy will form part of the IDP Key areas of the strategy should be included as Key areas of the strategy should be included as

KPIKPI’’s in performance agreementss in performance agreements Strategy must:Strategy must:

• meet national goals of halving unemployment by 2014meet national goals of halving unemployment by 2014• Contribute positively to the financial viability of the Contribute positively to the financial viability of the

municipalitymunicipality• Yield a globally competitive and job creating economyYield a globally competitive and job creating economy• Contribute substantially to a better life for ALL the Contribute substantially to a better life for ALL the

people of Msunduzi people of Msunduzi

THE MSUNDUZI MUNICIPALITY AN ECONOMIC DEVELOPMENT STRATEGY FOR A GROWING CAPITAL CITY.

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