The Pearl River College Story The Pearl River College Story The Pearl River College Story The
The MotiveQuest Story
description
Transcript of The MotiveQuest Story
In a fast changing world
motivations are unchanged
Successful marketers solve business problems with
insights about their customers’ motivation.
Major MotiveQuest Clients
Often its difficult to fully understand your customers’ needs
When you understand motivations you can understand behavior
MotiveQuest explores motivations
Human motivations are primal
We all want to
feel connected
Feel nurturing
Feel Creative
These needs were around long before social media
Human evolution
So
cia
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etw
ork
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Social networks are a good place to research these motivations
We use clever algorithms on social networks
to reveal motivational drivers
And many other ways of exploring what they mean
Across a range of different questions
Understanding
Consumer Trends
Motivational Segmentation
Brand Insights
Communications Strategy
Econometrics
Tracking
Communications
Measurement
CORE
EXPERTISE
TRADITIONAL
ALTERNATIVES
Trend Research
Segmentation Studies
Ethnographies
Focus Groups
Quantitative Research
Focus Groups
Traditional Tracking
Studies
Marketing Metrics
Modeling
Innovation Opportunities
Positioning Development
Campaign Impact
Do you want to discover what motivates your customers?
Tom O’Brien, CMO [email protected] Website: www.motivequest.com
Twitter: @motivequest