Chapter 4 The Semantic Object Model David M. Kroenke Database Processing © 2000 Prentice Hall.
The Most Important Course in the Business School! David M. Kroenke.
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The Most Important Course in the Business School! David M. Kroenke
Transcript of The Most Important Course in the Business School! David M. Kroenke.
The Most Important Course in the Business School!
David M. Kroenke
MIS is incredibly important to business & commerce today
Almost no one (in academics) knows that!• Non-IS colleagues• Students• Administrators
Introduction to MIS is the most important class in the b-school
Argument rests on two pillars:
Data communications is essentially free
Data storage is essentially free
Snooze, yawn …so what???
YouTube iPhone Facebook Second Life HuLu Twitter LinkedIn
Do businesses have legitimate uses of social networking???
Of course…
But which???
And how???
B-school grads must be able to:
AssessEvaluateApply
Emerging information technology
B-school grads must be able to:
AssessEvaluateApply
Emerging information technology
Where will students learn to do that?
She was unable to perform non-routine cognitive skills
Abstract thinking
Systems thinking
Experimentation
Collaboration
Abstract thinking
Systems thinking
Experimentation
Collaboration
Where will students learn to do that?
Process Modeling (BPMN)
ER-Models
Five Components of IS
“If two employees have the exact same opinion, then we have no need for one of them” (Darwin John, world’s first CIO)
Iteration & Feedback Conflict – facing Collaboration IS:
• Google Docs & Spreadsheets• Microsoft SharePoint• Google Wave• Others…
Dealing with uncertainty & ambiguity Using realistic projects (Office, SP, other?)
Dealing with uncertainty & ambiguity Using realistic projects (Office, SP, other?)
You manage the choir. What to do?
So many ways to go with a project like this!
1. Teach students to • Assess• Evaluate• Apply
IS to business
2. Best course to learn key skills:• Abstract thinking• Systems thinking• Experimentation• Collaboration
Abstract thinking ExperimentationSystems thinking Collaboration
Require that the course have content!Not a dictionaryNot MIS story time
Rather:Models ProcessesSystems Meaningful Applications / Activities
Technology exploding Innovative applications everywhere New technologies for delivering content The most important class in the
business school!
Tell the world!
And have fun!!!
