The most important affiliate marketing lessons learned in 2016

10
The Most Important Affiliate Marketing Lessons Learned in 2016

Transcript of The most important affiliate marketing lessons learned in 2016

Page 1: The most important affiliate marketing lessons learned in 2016

The Most ImportantAffiliate Marketing

Lessons Learned in 2016

Page 2: The most important affiliate marketing lessons learned in 2016

DESPITE A TARNISHED NAME,AFFILIATE MARKETINGIS DOMINATING

FROM A MARKETING PERSPECTIVE, MARKETERS PAYINFLUENCERS BASED ON PERFORMANCE. WHEN THERIGHT INFLUENCERS ARE FOUND, BRANDS AREREPORTING EPIC SUCCESS AND INCREASING THEIRAFFILIATE MARKETING BUDGETS EVERY YEAR.

BECAUSE IT WORKS...

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Page 3: The most important affiliate marketing lessons learned in 2016

EXAMPLE: SKIN CARE BYALANABRAND SKINCARE BY ALANA DID EVERYMARKETING TACTIC IN THE BOOK. ONCE THEYADDED AFFILIATE MARKETING TO THE MIXTHEY SAW AN INCREASE IN TRAFFIC ANDREVENUE.

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https://www.skincarebyalana.com/
https://www.skincarebyalana.com/
Page 4: The most important affiliate marketing lessons learned in 2016

DID YOU KNOW THAT YOUSHOULD FIND A NICHE WITHINA NICHE?

WHEN IT COMES TO WORD OF MOUTH MARKETINGAND FINDING THE RIGHT CONTENT PARTNERS FORYOUR AFFILIATE AND INFLUENCER PARTNERSHIPSCONSIDER STARTING BROAD AND FINDING A NICHEWITHIN THAT NICHE.

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Page 5: The most important affiliate marketing lessons learned in 2016

EXAMPLE: TRAVEL INDUSTRYAND THE STATE OF WISCONSIN

WHEN TARGETING TOURISTS, WISCONSIN KNEW THEYHAD TO NARROW THEIR TARGETTING TO JUST THEIRSTATE BUT THERE IS SO MUCH TO DO THERE, THEYHAD TO DETERMINE NICHES WITHIN WISCONSINTOURISM.

WHEN WISCONSIN HIRED AFFILIATES TO USE TERMSLIKE "SNOW MOBILING" AND "WEDDINGS" OR"FISHING" IN WISCONSIN, THE AFFILIATE PARTNERSWERE ABLE TO COMPETE WITH GIANT SITES AND BRING IN REAL RESULTS. READ MORE

http://www.affiliatemarketertraining.com/affiliate-marketing-travel-industry-case-study/
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OFFER HIGHER COMMISSIONRATES FOR HIGHESTPERFORMERS

MANY BRANDS HAVE BEEN PLEASED WITH THEAFFILIATE MARKETING SUCCESS THAT RESULTEDFROM HAVING VIP COMMISSION RATES TO OFFERTHEIR TOP PERFORMERS.

THE MOST VALUABLE MARKETING ASSETS GET REWARDED WHICH MAKES FOR HAPPY INFLUENCERS,BRANDS AND CONSUMERS.

Page 7: The most important affiliate marketing lessons learned in 2016

RULE OF THUMB: LOOK ATWHAT COMPETITORS AREOFFERING FOR THEIRAFFILIATE COMMISSIONS

NOT ONLY DO SOME BRANDS OFFER VIP COMMISSION RATES BUTOTHERS OFFER REVENUE GOALS FOR AFFILIATE PARTNERS AS A WAY TO EARN BONUSES.

MAKE SURE YOUR RATES AND BONUSES LINE UP WITH THOSE OFYOUR COMPETITORS OR YOU'LL BRAND WILL LOSE VALUABLEPARTNERS! READ MORE

http://cdn2.hubspot.net/hubfs/416755/AffiliateElection2016.pdf?t=1475174282284&__hssc=122726740.4.1480447445907&__hstc=122726740.d3db7454c27b74b8559f3ff1a0e271f7
Page 8: The most important affiliate marketing lessons learned in 2016

AFFILIATE MARKETING IS ONAN UPWARD GROWTHTRAJECTORYAFFILIATE MARKETING IS EXPECTED TO HIT $6.8 BILLIONDOLLARS IN THE NEXT 5 YEARS.

AFFILIATE PROGRAM MANAGEMENT IS UTILIZED BY OVER80% OF BRANDS AND TO UNLOCK THE MOST POTENTIALFROM THESE PROGRAMS, BRANDS NEED A PLAN TOMEASURE A MULTI-CHANNEL APPROACH.

http://cdn2.hubspot.net/hubfs/416755/AffiliateElection2016.pdf?t=1475174282284&__hssc=122726740.4.1480447445907&__hstc=122726740.d3db7454c27b74b8559f3ff1a0e271f7
http://www.versamarketinginc.com/online-marketing-services/affiliate-program-management/
Page 9: The most important affiliate marketing lessons learned in 2016

MARKETERS ARE FINDINGAFFILIATE MARKETINGUSEFUL FOR RETENTIONWHILE MORE AND MORE BRANDS ARE IMPLEMENTINGAFFILIATE MARKETING THEY ARE ALSO USING IT IN ALL STAGESOF A CONSUMER'S ACTIVITY. SURE IT WORKS FOR BRANDAWARENESS AND CONVERSIONS BUT MANY BRANDS ARE ALSOIMPLEMENTING AFFILIATE MARKETING TACTICS TO RETAINCURRRENT CUSTOMERS.

READ MORE

http://www.marketingdive.com/news/affiliate-marketing-expected-to-hit-68b-over-next-5-years-study/413309/
Page 10: The most important affiliate marketing lessons learned in 2016

WANT TO LEARN EVEN MOREABOUT AFFILIATE MARKETING?

CONTACT US FOR ANY QUESTIONS OR FOR A FREEBRAND AUDIT.

WE ARE SUPER SOCIAL AND LOVE TO CHAT ABOUT ALLTHINGS AFFILIATE MARKETING.

http://www.versamarketinginc.com/

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