The Most Connected Ryder Cup Ever
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Transcript of The Most Connected Ryder Cup Ever
Fan Experience Forum 2015 Innovation Showcase
Ian Bayly, VP EMEA June 9th, 2015
© 2015 Xirrus. All Rights Reserved.
The Ryder Cup 2014 The Most Connected Ryder Cup, Ever
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© 2015 Xirrus. All Rights Reserved. © 2015 Xirrus. All Rights Reserved.
The Beginning
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2012 BMW Championship at Wentworth
Convenience connectivity with tight content controls to conserve bandwidth
Highly successful POC for on-course spectator Wi-Fi
Xirrus will continue to deliver Wi-Fi services for European Tour Events through the 2018 Ryder Cup
AJP partnered with Xirrus to deliver HD Wi-Fi connectivity in key spectator areas - Hospitality Pavilions - Tented Village - Public Catering Zone
© 2015 Xirrus. All Rights Reserved. © 2015 Xirrus. All Rights Reserved.
Why Wi-Fi?
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Spectator Connectivity – 4th Utility POS Support - Merchandising
Golf Tournament Wi-Fi
Closed circuit HD broadcast
Follow the action anywhere - Sky Go - TV Now
Location specific app
Social media engagement - Patrons encouraged to tweet - Twitter #RyderCupEurope - YouTube, Facebook, Instragram
Media Centre Connectivity
© 2015 Xirrus. All Rights Reserved. © 2015 Xirrus. All Rights Reserved.
The Ryder Cup 2014
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The Challenges
45,000 attendees per day
Highly transient at a +/- 16KM2 Site
Bandwidth availability in the lower highlands of Scotland
Hospitality and grandstand construction
Hospitality and grandstand design changes
Global event profile – it had to work!!
© 2015 Xirrus. All Rights Reserved. © 2015 Xirrus. All Rights Reserved.
The Ryder Cup 2014
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Deployment
132 HD Wi-Fi Access Points across the site
928 software programmable radios
Distributed architecture
On premise management system
Maximum connections to one HD AP: 24.3K
Maximum simultaneous connections to one HD AP: 688
Total of 499 stations were connected to ‘2014RCMedia’ on Sunday afternoon
© 2015 Xirrus. All Rights Reserved. © 2015 Xirrus. All Rights Reserved.
The Ryder Cup 2014
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Fan Engagement
34,000+ unique clients during the tournament
24,000+ unique connections per day
2,500 connections at 6.30AM on Thursday (Practice Day)
12,500 peak concurrent connections on Sunday at 9.30AM - 9000 were iOS clients 70% of connected devices were iPhone 5 or newer – operating on the 5GHz band
Fully installed and decommissioned in less than 6 weeks
£14M+ in POS transacted over wireless in 4 days
10% of devices were next wave Wi-Fi ‘ready’ (802.11ac)
© 2015 Xirrus. All Rights Reserved. © 2015 Xirrus. All Rights Reserved.
The Ryder Cup 2014
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Social
2014 was the first truly social Ryder Cup
Global awareness raised via Twitter, Facebook, Instagram & YouTube
Wireless connectivity underpinned RC2014’s marketing strategy - Inform - Engage - Grow
Ryder Cup Europe enjoyed 92% increase in followers
644 posts from official accounts in event week
5.31M clicks on official content in match week
50.9M people reached with official content in match week
© 2015 Xirrus. All Rights Reserved. © 2015 Xirrus. All Rights Reserved.
The Ryder Cup 2014
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Outcomes
The 2014 RC was the first truly social Ryder Cup
The 2014 RC raised global awareness via Social
Wireless connectivity underpinned the 2014 RC Marketing strategy - Inform - Engage - Grow
The 2014 RC was the most connected Ryder Cup ever….2018 will be more so!
Thank You