The most common SEO mistakes

Keyword SpamGoogle will notice if your copy is stuffed with keywords and will lower your rankings if you do so. You need to make sure your copy is well written with naturally occurring keywords littered throughout.

Duplicating meta informationDuplicating your title tags and meta description could cause serious, long term damage to your SEO and your website in general. Every page should have a unique title, this makes the page look more interesting when it is shared on social networks. If all your meta descriptions are the same this can look lazy and confuse users trying to find certain content, it also has absolutely no benefit on your SEO.

Not using analyticsSo many businesses spend a lot of money on SEO and then never analyse the results! Analytics is a great way to see which parts of your SEO campaign are working and which need some improvements, every site is different! Make sure you have Google Analytics and Google Webmaster Tools configured into your website and check them weekly to see what is and isn’t working.

Duplicating contentDo not copy the same content on to multiple pages within your site. It may seem like an easy way to fill up your landing pages but will only have a negative effect on your SEO. Google rewards sites for unique content and as soon as it crawls your website it will see what you have done. It may seem like a big effort to fill your site with unique content but it will have a positive effect on your SEO in the long run.

Copying contentCopying content is illegal, bad for your brand, bad for your business and bad for SEO, yet so many businesses do it! If Google finds copied content on your website, you can say goodbye to your hard earned rankings. Make sure you avoid losing your ranking by writing your own content!