The most awesome collection of various research bits for the aspiring Digital Marketer in The Middle...

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The most awesome collection of various research bits for the aspiring Digital Marketer

in The Middle East

Last Updated: August 2013

.meMohit Jainwww.digitalks.me

Twitter: @mohitdxb

COMPILED BY:

http://www.digitalks.me/

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Trying to build your next winning “Digital Marketing” strategy for yourself, your brand or your client requires understanding the complete market landscape through research that requires a lot of

time & efforts.

To help you get started, we’ve collected most important bits of research done within Middle East region by various research organizations around

various Digital Channels and compiled together in this presentation so you can get straight to the

point rather than searching for it.


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What’s Inside

• Population in Middle East• Internet Penetration & Usage• Social Media Penetration & Usage• Mobile Penetration & Usage• Digital Advertising Trends• eCommerce in Middle East• Popular Infographics


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POPULATION IN MIDDLE EAST


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Population in various Middle East Countries

International Monetary Fund

World Economic Outlook Database, April 2013

http://bit.ly/18zh3dp

Djibouti

Bahrain

Qatar

Oman

Mauritania

Kuwait

Lebanon

United Arab Emirates

Libya

Jordan

Tunisia

Yemen

Saudi Arabia

Morocco

Afghanistan

Sudan

Iraq

Algeria

Iran

Egypt

0 10 20 30 40 50 60 70 80 90

Population in Millions




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Population in various Middle East Countries (2011 to 2018 estimated, in millions)

International Monetary Fund

World Economic Outlook Database, April 2013


Country 2011 2012 2013 2014 2015 2016 2017 2018

Afghanistan 31.084 32.017 32.977 33.967 34.986 36.035 37.116 38.230

Algeria 35.954 36.494 37.041 37.597 38.161 38.733 39.314 39.904

Bahrain 1.129 1.151 1.174 1.198 1.222 1.246 1.271 1.296

Djibouti 0.865 0.889 0.914 0.939 0.966 0.993 1.020 1.049

Egypt 80.400 82.500 84.150 85.833 87.550 89.301 91.533 93.821

Iran 75.150 76.117 77.097 78.089 79.093 80.111 81.142 82.186

Iraq 32.665 33.703 34.776 35.871 36.977 38.090 39.212 40.348

Jordan 6.253 6.397 6.544 6.694 6.848 7.005 7.166 7.331

Kuwait 3.682 3.785 3.890 3.999 4.110 4.225 4.342 4.463

Lebanon 3.958 4.010 4.062 4.115 4.168 4.222 4.277 4.333

Libya 6.295 6.411 6.529 6.649 6.771 6.895 7.022 7.151

Mauritania 3.543 3.628 3.715 3.804 3.896 3.989 4.085 4.183

Morocco 32.187 32.522 32.853 33.179 33.503 33.827 34.150 34.473

Oman 2.993 3.088 3.186 3.288 3.394 3.495 3.599 3.708

Qatar 1.768 1.839 1.912 1.989 2.068 2.151 2.237 2.327

Saudi Arabia 28.370 28.994 29.632 30.254 30.859 31.477 32.106 32.748

Sudan 32.661 33.510 34.382 35.276 36.193 37.134 38.099 39.090

Tunisia 10.674 10.778 10.918 11.060 11.203 11.349 11.496 11.646


5.375 5.536 5.702 5.873 6.049 6.218 6.393 6.572

Yemen 25.130 25.884 26.660 27.460 28.284 29.132 29.977 30.816




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Population in various Middle East Countries

The World Bank

Countries and Economies Data

http://bit.ly/15uwJ6M

Bahrain

Qatar

Kuwait

Oman

Lebanon

Libya

Jordan


Tunisia

Yemen

Saudi Arabia

Morocco

Iraq

Sudan

Algeria

Iran

Egypt

0 20,000,000 40,000,000 60,000,000 80,000,000 100,000,000

1,317,827

2,050,514

3,250,496

3,314,001

4,424,888

6,154,623

6,318,000

9,205,651

10,777,500

23,852,409

28,287,855

32,521,143

32,578,209

37,195,349

38,481,705

76,424,443

80,721,874

Population in Millions




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INTERNET PENETRATION & USAGE


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MENA Internet Penetration

Ipsos ArabNet Presentation Beirut 2013

Slide 9

http://slidesha.re/14lsEvz




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MENA Internet Population Vs. Internet Penetration


Slide 9





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Internet Users Middle East & Africa, Dec 2012

eMarketer

Release Date Feb 2013

http://bit.ly/17k1DIJ




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Internet penetration rate in the Middle East compared to the global internet penetration rate from 2009 to 2012

eMarketer

Release Date June 2012

http://bit.ly/1fuTaYb




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Internet penetration rate in the Middle East compared to the global internet penetration rate from 2009 to 2012

Internet World Stats


http://bit.ly/18y3awb




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Internet Users in MENA by Access Location

eMarketer

Release Date Oct 2012

http://bit.ly/17k55TM




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How Arabs Access the Internet

Dubai School of Govt.

Release Date April 2013

http://bit.ly/19cUi1a

http://www.dsg.ae/en/Publication/Description.aspx?PubID=314&PrimenuID=11&mnu=Pri


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How much time Arabs spent every day on Internet?






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When Arabs spent time online?






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SOCIAL MEDIA PENETRATION & USAGE


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Leading social networks worldwide as of July 2013, ranked by number of registered users

Various Sources


http://bit.ly/17zMPYR




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Number of social network users in the Middle East and Africa from 2011 to 2017

eMarketer






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Penetration of Social Networks


Slide 13

http://bitly.com/14lsEvz




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Social Network Users and Penetration in Middle East & Africa, 2010-2014

eMarketer

Release Date Aug 2012

http://bit.ly/15thCKS




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Penetration of Social Media Sites in Select Arab Countries - March 2013 (% of population)



http://bit.ly/15QIodA




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Facebook in Arab World: A Snapshot



http://bit.ly/1e83XcU

• The total number of Facebook users in the Arab world as of end of May 2013 is 54,552,875 up from 45,194,452 in June 2012.

• By May 2013 the country average for Facebook penetration in the Arab region was over 19% up from 12% in June 2012

• The percentage of female users has remained static (at 33.4% in May 2013), having fluctuated slightly between 33.4% and 34% in the past two years. This is still significantly lower than the global average of roughly 50%

• The percentage of youth users has decreased slightly due to slow and steady uptake amongst users aged 30 and above. As of May 2013 the percentage of users below the age of 30 was 68%.

• The UAE continues to have the highest Facebook penetration rate in the region with Jordan, Lebanon, Qatar and Tunisia trailing behind.

• Egypt continues to constitute more than one quarter of all Facebook users in the region and has had the highest number of new Facebook users since January 2013 with an increase of over 1.5 million users.




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Facebook User Growth - Middle East & World

eMarketer


http://bit.ly/15QICBn




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Facebook Users and Penetration in Middle East & Africa, 2010-2014

eMarketer






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Number of Facebook Users in the Arab Region between June 2010 and May 2013



http://bit.ly/17k7w8M

http://www.arabsocialmediareport.com/UserManagement/PDF/ASMR_5_Report_Final.pdf


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Facebook User Penetration in the Arab Region (May 2013)






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Number of Facebook Users and Percentage of Users in the Arab Region (May 2013)






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Breakdown of Facebook Users by Age in the Arab States






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Breakdown of Facebook Users by Gender in the Arab States






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Language Interface Preference for Facebook Users (2013) % of total FB users






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Twitter in Arab World: A Snapshot



http://bit.ly/18m9isl

• Total number of active Twitter users in the Arab world reached 3,766,160 users as of March 2013.

• The country with the highest number of active twitter users is Saudi Arabia with 1.9 million users which accounts for over half of all active twitter users in the Arab region.

• The estimated number of tweets produced by twitter users in the Arab world in March 2013 was 335,792,000 tweets or 10,832,000 tweets per day.

• Saudi Arabia alone, produced almost half (47%) of all tweets in the Arab world, while Egypt produced 12% and the UAE produced 11%.




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Active Twitter Users in the Arab Region (March 2013)






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No. of Tweets in the Arab region(March 2013)






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Breakdown of Tweets in the Arab Region (during March 2013)






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Percentage of Tweets in the Arab Region by Language (March 2012 and March 2013)






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Active Twitter Penetration in Middle East Q4-2012

eMarketer


http://bit.ly/1a1n5Xj




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Share of Tweets in Middle East by Country March 2012

eMarketer

Release Date July 2012





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YouTube Users in Total Internet Population, 2012

Booz & Company

Page 10

http://bit.ly/1a1ndGl




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LinkedIn in Arab World: A Snapshot



http://bitly.com/15QIodA

• The total number of LinkedIn users in the Arab world stand at 4,716,515 as of May 2013. This is up from 4,294,484 in June 2012.

• As of May 2013, the average LinkedIn penetration amongst Arab countries was about 6% up from 2% in June 2012.

• As with Facebook, the ratio of female to male LinkedIn users in the Arab world is well below the global average. As of May 2013 female LinkedIn users constitute about 26% of LinkedIn users. This is down from 28% in June 2012.

• Users below the age of 35 still constitute the majority of LinkedIn users in the region. As of May 2013 60% of LinkedIn users were between the ages of 18-35.

• Oman has shown a significant shift in its age demographics since last year with 69% of users now above the age of 35 up from only 11% in June 2012.




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LinkedIn penetration in selected Middle Eastern and North African countries as of June 2012

Econsultancy

June 2012

http://bit.ly/1aeyIxU




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Number of LinkedIn Users in the Arab Region (Jan - May 2013)







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LinkedIn Penetration - May 2013 (% of population)






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Demographic Breakdown of LinkedIn Users in Select Arab Countries (May 2013)






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MOBILE PENETRATION & USAGE


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Smartphone Penetration – KSA Vs. UAE

Think Insights from Google

Last Updated: Feb 2013

http://bit.ly/17vfnoi




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Feature phone shipments in the Middle East and Africa from 2008 to 2020

Jefferies & Company

Release Date Sep 2011

http://bit.ly/17FuBZB




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Number of mobile connections in Middle East from 2007 to 2015

Latin American Mobile Observatory 2011, page 5

http://bit.ly/1czrQsk

http://www.gsma.com/publicpolicy/wp-content/uploads/2012/04/latammoeng.pdf


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Number of mobile broadband connections in Middle East from 2005 to 2015

Latin American Mobile Observatory 2011, page 22

http://bit.ly/1czrQsk

http://www.gsma.com/publicpolicy/wp-content/uploads/2012/04/latammoeng.pdf


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4G mobile device shipments in Middle East and Africa from 2011 to 2020

Jefferies & Company


http://bit.ly/14lwYuK




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Number of 3G mobile subscribers in the Middle East and Africa from 2008 to 2020

Jefferies & Company


http://bit.ly/18maMmB




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Number of mobile subscribers in the Middle East and Africa from 2008 to 2020

Jefferies & Company


http://bit.ly/19cWQfz




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Mobile wireless penetration in the Middle East and Africa from 2008 to 2020

Jefferies & Company






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Distribution of cell phone shipments in the Middle East and Africa from 2008 to 2020, by device type

Jefferies & Company



http://www.statista.com/statistics/226345/mobile-subscriber-forecast-in-the-middle-east-and-africa/


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Number of High-Speed Mobile Broadband Subscribers in Middle East

PWC - Touching lives through mobile health,

page 8


http://bit.ly/1dAZdOk

In millions




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Most Popular Handsets in UAE – All Networks

TRA Q2-2013 Report


http://bit.ly/1dAZj8J




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DIGITAL ADVERTISING TRENDS


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Daily Time Spent on Media in MENA, July 2012

eMarketer

Release Date Oct 2012

http://bitly.com/17k55TM




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Monthly Reach of Content in various Categories

Ipsos ArabNet Presentation Dubai 2013

Slide 20

http://slidesha.re/173HYQL

http://www.slideshare.net/IpsosMENA/ipsos-arabnet-dubai-2013


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Time Spent on Internet and Other Channels

Understanding the Arab Digital Generation

Booz & Company

Page 11

http://bitly.com/1a1ndGl




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Number of Access Devices Used by Arab Digital Generation


Booz & Company

Page 13




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How & Where Arabs Access the Internet


Booz & Company

Page 15




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Market share of .ae registrars in the UAE

TRA


http://bit.ly/1aeAcIt




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eCOMMERCE IN MIDDLE EAST


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B2C Ecommerce Sales in Middle East & Africa 2010-2016

http://bit.ly/18mc3Kn




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B2C eCommerce Sales Growth

http://bit.ly/1e886ha




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Reasons to Avoid Online Purchases by Arabs


Booz & Company

Page 27


http://www.booz.com/global/home/what-we-think/reports-white-papers/article-display/understanding-arab-digital-generation


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Products Bought Online by Arabs in Last 12 Months


Booz & Company

Page 29


http://www.booz.com/global/home/what-we-think/reports-white-papers/article-display/understanding-arab-digital-generation


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POPULAR INFO GRAPHICS


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How well are companies in the Middle East using social media?

Bayt.com

For full report, visit:

http://bit.ly/15tlbkg





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Twitter: Active users in Arab countries

Arab Social Media Report


http://bit.ly/1dIHqG5

http://bit.ly/1dIHqG5


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Twitter: Active users in Arab countries

Global Web Index


http://bit.ly/1dIHIwo





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Mobile Content Consumption in MENA

Glimpse of Mobile Content

Consumption in MENA partnership

with Effective Measure


http://bit.ly/17kfFtM




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How the Arab Digital Generation Uses Technology

Booz & Company


http://bit.ly/15tlTxK




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Internet Usage in the Middle East

Go-Gulf.com


http://bit.ly/1e89yQo




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Middle East Internet Habits

MintTwist


http://bit.ly/15tm0cC




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Go-Gulf.com


http://bit.ly/14e9Rr5




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Go-Gulf.com


http://bit.ly/17zRZ79




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Facebook in the Middle East and North Africa at the end of 2012

Social Bakers


http://bit.ly/1e89RuG




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Twitter: The Fastest Growing Social Platform, Q4 2012

Global Web Index


http://bit.ly/1dIICZQ




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The State of Social Media in Saudi Arabia 2012

The Social Clinic


http://bit.ly/173JL8j




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A Glimpse of Mobile Usage in UAE

Mobile usage in UAE researched by Google


http://bit.ly/14lzIbq




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A Glimpse of Mobile Usage in KSA

Mobile usage in KSA researched by Google


http://bit.ly/1a1r1aM




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A Glimpse of Mobile Usage in Egypt

Mobile usage in Egypt researched by Google


http://bit.ly/1dB1Y2c




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Comments?

[email protected]

Twitter: @mohitdxb

LinkedIn: mohitdxb

Google+

DigiTalks.me is a blog started by Mohit Jain to share his

passion & knowledge about Digital Marketing with like-

minded folks in Middle East & across The World.

DigiTalks.me covers topics such as latest Digital campaigns by leading brands in the region, Social Media, E-commerce &

Digital Analytics, Tools, Tips & Tricks, How to Information and

more.

If you would like to contribute to this presentation, then please drop a note.

mailto:[email protected]

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The most awesome collection of various research bits for the aspiring Digital Marketer

in The Middle East

Last Updated: August 2013

.meMohit Jainwww.digitalks.me

Twitter: @mohitdxb

COMPILED BY:


The most awesome collection of various research bits for the aspiring Digital Marketer in The Middle...

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