The MOOCs are Coming! - Amazon Web Services · 2015-09-16 · The MOOCs are Coming! ... student...

The MOOCs are Coming! Are they here to stay and will their student

information be coming to traditional Registrars?

Presented by: Mike Burke, Harvard University

Lynne Hanrahan, CedarCrestone, Inc.

Monday, March 31, 2014, 8:00am

Session ID 1957

AACRAO - Denver 2014 Session ID: 1957

Session Rules of Etiquette

• Please turn off your cell phone/pager

• If you must leave the session early, please do so as

discreetly as possible

• Please avoid side conversation during the session

• Please complete the session evaluation

Thank you for your cooperation!


Introduction

• Update on growth and direction of MOOCs

• Explore practical considerations for registrars

• Scalability of student record systems

• Scalability of registrar operations

• What’s on the horizon for MOOCs


Learning Outcomes of this session:• Gain perspective on recent MOOC developments and the

emerging debate about pedagogy, use of resources,

sustainability, and impact

• Understand issues related to awarding course credit,

student privacy, satisfying curriculum requirements,

identity management

• Understand the potential for SIS and Registrar’s Office

scalability to meet the needs of MOOC enrollment

MOOCs: what are they,

and is it OK to use that name?


Background and Trends

• Online courses gone wild - massively

• Born out of the campaign for open courseware but with roots in distance and open university programs

• Wide adoption of broadband and multimedia technology on both provider and consumer ends

• Major U.S. players

• Udacity, Coursera, edX


Background and Trends• Enrollment trends

(http://harvardx.harvard.edu/harvardx-insights)

• HarvardX enrollment as of 3/2/14: 1,099,543

• HarvardX completion as of 3/2/14: 37,148

(6.8%)

• In two years of HarvardX, they produced the equivalent

number of alumni as 22 graduating classes at Harvard College

(assuming the completions were unique individuals; not likely

so)


Background and Update


Background and Trends

• University outreach – institutional perspective

• Count registrants, completers, both, or neither as

“alumni”?

• Is there value to the university in creating a massive

new cohort of alumni?

I took a course on

Coursera with Larry

Sabato so am I an

alumnus of the

University of Virginia

now?

MOOCs: Everyone thinks

this is a great idea, right?


Uncertainty and Controversy

• Completion rates

• Who is being served?

• Impact for on-campus pedagogy

• Learning assessment

• Credit worthiness

• Financial model


Uncertainty and Controversy• Completion rates

• If Harvard suddenly had completion rates similar to HarvardX it would be an emergency

• Entry to Harvard signals a particular set of intentions that is different than entry to a HarvardX course

• Harvard: paying, degree-seeking students; competitive admission

• HarvardX: free enrollment and open admission; no risk; curiosity seekers

• The registration to completion ratio may be small but the raw numbers are still huge


Uncertainty and Controversy• Completion rates

http://www.educause.edu/ero/article/retention-and-intention-massive-open-online-courses-depth-0


Uncertainty and Controversy• Who is

being

served?


Uncertainty and Controversy• Who is being served?

• Profile of HarvardX registrants:

• 59% Male

• 68% with BA or higher

• Median age: 28

• Country: 36% USA; 3% from developing countries


Uncertainty and Controversy• Impact for on-campus pedagogy

• No thanks, HarvardX

• Flipped classrooms

• Filmed lectures

• No questions, please…



• Learning assessment

• Robot grading

• Proctored exams

• Alumni course assistants

• Multiple guess quizzes


Uncertainty and Controversy• Credit worthiness

• What is the difference between CS50, CSCI E-50, and CS50x?

• Identical content

• Required course for CS concentrators

• What if they took one of the other varieties pre-enrollment?

• How will Harvard and peers respond?

• American Council on Education certifies MOOCs for transfer credit



• Use of resources

• Financial models

• Current models:

• Coursera: for-profit;

• edX: non-profit

• Both models will be

dependent on sustainable

revenue streams

• Donors

• Certified certificates

• Advertising

• Corporate training

MOOCs: What’s next?


• Keep an eye on the money

• Are MOOCs really just this century’s version of textbooks?

• Harvard Class of Forever

• SPOCs

• What do the visionaries see?

On the horizon


MOOCs: Ready to load several million new

records into your student information system?

• System scalability

• Registrar’s Office scalability

• Identity management

• Vendor attitudes

• Student privacy

The

MOOCs

are

coming

Source: bestcollegesonline.org

Let’s talk about

Student

Administrative

Systems

Who participates in MOOCs?

Requirements of three major MOOC

providers

• All three require username,

password, valid email address

• At least one has age limitations in

the terms of service agreement

• Photo and/or Photo ID


What do you need to

get a Student ID?

Compare information requested

by a MOOC provider and that

required by students at your

university when student obtains a

student ID card. Is it that

different?


Why would we want MOOC data?

Marketing Opportunity

• Build relationships with individuals who have expressed interest in a particular field of study

Provide Access

• Provide community with access to educational opportunities

Obtain rich research data on learning styles

• How students learn

Which courses, programs, and skills are in demand…

In which specific geographic areas


“The problem is that institutions do not currently maintain

relationships with MOOC-taking students. A lack of administrative

infrastructure or coordination means that schools end up

outsourcing the relationship-building process to MOOC

providers, rather than owning it themselves.

Currently, if a student registers for a MOOC through a specific institution, most of

the time the registration takes place directly through the MOOC provider, and the

institution holds no record of the registration and has no touch point with the

student…”

Who “owns” MOOC student data?

“Why Should Colleges be Doing MOOCs? Relationships”, Educause Review Online, Shaul Kuper


THEN…

• Class sizes = several hundred students

• SIS licensing cost based on FTE of institution

NOW…

• Class sizes = tens of thousands of students

• Do those MOOC students count towards our FTE?!

Existing SIS Platforms were designed

before MOOCs

Source: “Higher Education CIOs Face the Dilemma of Integrating MOOC data with the Institution’s SIS”, Analysts

Marti Harris and Terri-Lynn Thayer, published December 19, 2013, Gartner.

“Do we have access to

our MOOC data? Would

we even want it cluttering

our SIS? If yes, how

would we get it there?”

• Most MOOC student data not currently loaded into institutions’ administrative systems

• Most MOOCs don’t have established SIS interfaces. SIS vendors taking a wait-and-see attitude on integration

• Identifying MOOC students and matching records is challenging (multiple personas, fake names/data)

• Must scrub/validate data before loading into any institutional system – especially when involves credentials / certificates of completion.


What would it look like to manage MOOC

enrollments…in your current SIS?

Registration

• Could the registration process of your system handle an additional 10, 50, or 100,000 students?

• Does it need to?

Class Roster

• What would a 150,000 class roster look like in your student system?

• Would this even be useful?

Grade Roster

• What would a 150,000 student grade roster look like?

• Would this even be useful?

• How would AI grading, peer grading, etc. be stored in your student system?


Should you bring only those students who

complete the course into your SIS?

Would including MOOC students in your system change the definition of matriculation?

What would it look like to manage MOOC

enrollments…in your current SIS?


Source: “Higher Education CIOs Face the Dilemma of Integrating MOOC data with the Institution’s

SIS,” Analysts Marti Harris and Terri-Lynn Thayer, published December 19, 2013, Gartner.

Analyst Recommendations…

Explore leveraging

existing non-traditional

student system solutions.

• Can you use what you have in place for other non-traditional student programs (e.g. Continuing Education)?

Load only students that

have completed course into SIS.

•Load only select validated MOOC student records –specifically, students who have completed the course.

Load MOOC data into CRM for Marketing.

• Load data valuable for

• Marketing

• Student recruitment

• Benefactor cultivation

Establish Data Purpose and Governance.

• Marketing

• Recruiting

• Integration into your institutional systems


“Next Generation” Student SystemsDesigned to meet MOOC enrollment demands…(?)

Person Record “Lite”

• Institution determines entry point into the SIS

• Limited footprint in the system

• Start building relationship now, allow for more formal enrollment later

Flexible Academic Time Periods

• Easily Defined by Institution

• Short, Long, Overlapping

• Different for each student

High-Volume Scalability

• Can meet high-volume MOOC registration needs

• Highly automated

• Automatically route exceptions for approvals/special handling

Alternative Credentialing

• Competencies

• Badges

Sources: Workday, Oracle


Trends to Watch

MOOCs are here to stay, but they will morph and

adapt

Increasing role of Customer Relationship Management (CRM) systems

Cross-Institution Partnerships

Competency / Modular-Based Learning

Leveraging MOOC-generated data with BI and data visualization

3/28/2014


Summary• MOOCs, platforms for increasing educational access

around the world, are attracting an awful lot of people that resemble college graduates

• Creating affiliations with millions more people can’t be bad for university interests

• If these platforms cannot sustain themselves financially they are at risk


Questions?

• Questions

• Discussion

• Predictions


Thank You!

Mike [email protected]

Lynne [email protected]

Please complete the session evaluation form using the AACRAO Mobile App or the paper form provided in your conference bag.

Session ID 1957

The MOOCs are Coming! - Amazon Web Services · 2015-09-16 · The MOOCs are Coming! ... student...

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