• Mr. Rajiv Agarwal, CEO and Director, The MobileStore Limited, heads India's first countrywide chain of telecom retail outlets.

• Chandigarh, 23, November 2007: 'The MobileStore', an Essar initiative which has redefined telecom retail in India, today announced ambitious plans for Chandigarh, Punjab & Haryana in the presence of legendary cricketer Mr. Kapil Dev.

• The MobileStore" is an Essar Group venture, set to introduce a pan-Indian network of retail telecom outlets. The MobileStore offers a world class shopping environment, with state of the art technology.

• The MobileStore format is a one stop mobile solution shop that provides, multi brand handsets, accessories, connections, repairs, VAS etc all under one roof.

• The MobileStore will offer telecom customers a superlative shopping experience with its unique 'all-under-one-roof' telecom solutions

• The MobileStore currently has more than 1050 outlets.

• The vision is to have a network of 2500 stores by 2010 across 650 cities, thus covering virtually every major town in every state across India.

• The MobileStore outlets are in three formats: Large - 1000-1500 square feet, Medium- 800-1000 square feet and Corner-150-200 square feet, with smaller formats located primarily in large malls.

• Key thrust areas for the retail format are: – Comprehensive Product Range – Knowledgeable Store Staff .– Interactive Environment.– Competitive Prices and – Handset Repairs.

• The MobileStore caters to the Indian consumer's choice of the widest and most comprehensive range of mobile phones with special offers from all the key brands available across the globe.

• The stores also offer connections (pre paid and post paid), accessories and VAS including the latest ring tones, wallpapers and gaming and prompt after sales service, available not only in the city of purchase but in all The MobileStore outlets across the country.

• The MobileStore has undertaken an extensive training program to equip all its employees with in-depth knowledge of the products and brands available at the store, thereby allowing them to provide the right kind of guidance to the customer.

• The MobileStore has categorized its mobile device offerings into consumer segments keeping in mind the profiles and needs of different consumers.

The unique segments available in The MobileStore The MobileStore are:

• Business - PDA & Smartphone's, Emails, data transfer etc.,

• Lifestyle - Fashion phones, Look and elegance,• Fun - Multimedia & music, camera, games, wacky ring

tones and wallpapers,• Value for Money - Special offers, discounts and budget

phones.

All major handset brands like:

– Nokia,– Sony Ericsson, – LG, – Samsung, – Motorola,– Fly,– Sagem,– HP,– iMate,– Dopod,– HTC and– Blackberry ,etc. these are available at the store .

• The MobileStore has also tied up with all leading operators including Airtel, Vodafone, BPL, Idea, MTNL/BSNL and Reliance, Tata Indicom.

• competitors:– One mobile– Hotspot– RPG cellcom

• Focus On Building Careers

• The MobileStore has a high emphasis on performance, and we link both career growth and rewards directly to merit and achievement. They customize career paths and retention plans according to the unique needs of an individual. Right from the entry level, they draw career maps for each employee, outlining possible alternate career paths, which could include planned job rotations between functions or even group companies.

• It's an exciting time to start a career with The MobileStore and they offer a wide variety of opportunities. Current opportunities may vary depending on the location.

– Assistant Manager – Finance– Executive – Finance– Manager - PR & Events– Corporate Sales Lead– Manager - Field Marketing– Assistant Manager/– Deputy Manager – Training– AM - Customer Service – Technical Officer – Sales Associates – Duty Managers

Thank You