PewInternet.org

The Mobile, Social Present(and what it means for the future)

@SusannahFox@PewInternet

Mobile• 85% of U.S. adults own a cell phone (half own

smartphones)• 31% of cell phone owners look up health info on their

phones (esp. true among Latinos and African Americans)• 1 in 5 smartphone owners has a health app• Most popular health app categories:

– Exercise/fitness– Diet/food – Weight– Watch out for outliers, though

@SusannahFox 2Pew Internet/California HealthCare Foundation survey

@SusannahFox 3Pew Internet surveys

Social

• 85% of U.S. adults use the internet• 66% of internet users say they use a social

networking site like Facebook or LinkedIn• Search is still the starting point for 8 in 10 internet

users looking for health information• 1 in 5 internet users have gone online to find

someone who shares their health concerns (1 in 4 of those who live with a chronic condition)

@SusannahFox 4Pew Internet/California HealthCare Foundation survey

How HIV organizations use new media:

• 87% to provide information

• 85% to promote their own organization

• 79% to encourage behavior change

• 71% to engage with clients

@SusannahFox 5

- National Minority AIDS Council 2012 survey

THANK YOU!Susannah FoxPew Internet & American Life Projecthttp://pewinternet.orgsfox@pewinternet.org@SusannahFox

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