the mobile education company

Top 40 Innovative Technology Company

Most Innovative Application Provider of the Year

Best Mobile Learning Innovation

What does do?

Our main productsare targeted towardEnglish language learners & studentspreparing for standardized tests.

It’s the language of education,business and medicine worldwide.

In developing nations, it can triplea person’s earning power.

More than 1.4 billion peopleare learning it right now.

Why English?

Worldwide collegeenrollment is over 150million, with major growth in Asia and Latin America.

The test-preparation industrymakes $4 billion each year.-Wired, 2009

Why Test Prep?

Why Mobile?There are over 5 billionmobile phone subscribersworldwide.

They outnumber PC users 4 to 1 globally and more than 10 to 1 in developing countries.

Your mobile phone is alwayswith you, so you can learnanytime, anywhere.

Question:What type of media can all 5 billion mobile phones access?

Cellphones have speakers and canaccess digital audio �les over-the-airby de�nition.

Audio.

Hint:   It’s not making phone calls.

Another Question:What is the most common communication use of the mobile phone?

Text messages are far more common than voice calls.

95% of text messages are read withinfour minutes of receipt (compared to 48 hours for email).

We leverage the immediacy of SMSso that students to practice thematerials each day.

The SMS allows the userto see and read thecontent before hearingit, even on less advanceddevices.

Sources: Gartner, iSuppli (August 2011)

iOS is saturated with educational apps.

Basic and Feature phonesare a giant, largely untapped

market for educational content.

iOS o�erings sometimesappear on Android.

We create products that reach all devices, as well as products that take advantage of the latest and greatest technology.

Product Platform Overview

Urban Planet Mobile Education Platform

Urban Planet provides a scaleable end-to-end platformthat delivers mobile learning solutions worldwide

Research &Development

ContentDevelopment

ContentManagement Localization Compression IVR

API Connector and Communications Services Layer

Application Ecosystems

3rd PartyApps

UPM AppsWhite label &

Wholesale Services

SMS Delivery

Carrier Network Services

Thai KoreanRussian

ArabicJapanese Indonesian

Mandarin VietnameseBengali

Spanish Hindi

Farsi Pashto Urdu Mongolian

Brazilian Portuguese Turkish

These cover more than 85% of English language learners worldwide.

We’ve built the world’s largest libary of educational content able to reach all phones,

covering each of these seventeen languages:

Our award-winning team consistsof top experts in ESL, linguistics, education, digital media, mobiletechnology and user experiencedesign.

We’re a an international group witho�ces and representation in the US, Japan, New Zealand, Singapore,Thailand and Ecuador.

We’ve collaborated with individuals from some of the most respected educational and outreachinstitutions in the world.

This ensures we can deliver to the broadest possible spectrum of devices.

such as SMS, Ringtones, IVR and MP3s.

Our audio lessons rely on establishedmobile technologies and delivery structures

Total Playtime: 60 to 90 seconds.Allows users to learn on the go without committing lots of time

It's really important to keep the lessonsshort and sweet.

• A Phone number to anIVR/Automated response server

• An external link to an MP3 �le

• An internal link to a ringtone�le on the carrier's network

They looksomething likethis:

LINK refers to the methodthe learner uses to accessthe content. Such as:

For beginners, we o�er:

Urban English Basic

Over 700 Introductory-levelEnglish lessons

Urban Planet Mobile. Con�dential and Proprietary.

Urban English BasicFoundations courses

English I English IIEnglish IIIEnglish IV

SMS, Listening and Quiz-based course structure.

For beginners; progresses through to a pre-intermediate level

For intermediate learners:

Urban English Business -

idiomatic and conversational Englishused in common professionalsettings. 300 Lessons across 10subcategories.

Urban English TOEFL -

Daily vocab exercises that help

learners retain the most commonly

misunderstood vocabulary found on

TOEFL exams. Spoken at a slightly

slower than natural pace.

For advanced learners:

SAT Remix -

Daily vocab exercises that help

learners retain the most commonly

misunderstood vocabulary found on

SAT exams. Spoken at a natural pace.

What about Smartphones?

Penetration can range from 1% to 40% or more depending on region.

a rapidly increasing segment ofthe market, with penetration atabout 30% of all handsets.

Our innovative production and encoding techniques allow for rapid production and small �le sizes.

• consumers don't need 3 or 4G connectivity• carriers are moving away from unlimited data

This isn’t just another video app.

We’re calling it the OpenSky School.

Think of it as a mobile learning and course delivery platform.

Assignments

can be video or audio. Weremind the user whether ornot they've completedspeci�c lessons.

We save the user's place in any lesson to greaterfacilitate learning on the go.

We group several lessons into a single course.

OpenSky School will soon be available on the leading platforms.

Implementing / Pipeline ~XXMM+ Live Carriers (total subs) Partnerships

58M Subscribers

10M Subscribers 38M Subscribers (in transition)

! July 2011

93M Subscribers

11M Subscribers (Pilot)

10M Subscribers

32M Subscribers

(DR and Peru) ~50M Subscribers

~70 Subscribers

Customer OverviewCustomer Overview

0

75,000

11/2010 12/2010 1/2011 2/2011 3/2011 4/2011 5/2011

100,000

50,000

25,000

Subscriber Activity

Product Roadmap

SMS Delivery White labelServices

3rd PartyApps

UPMApps

Urban Planet delivers products to the handset via SMS,White Label, & Application Development.

LanguageLearning

TestPreparation

HealthEducation*

Market English SAT WeightManagement

Product Urban English SAT Remix TBD

Market Spanish* GRE World HealthIssues

Product Urban Spanish GRE Remix TBD

Market Mandarin* ACT* FitnessManagement

Product Urban Mandarin ACT Remix TBD

*planned o�erings

ChildLearning*

Reading

Literacy

Vocabulary

Mo’cabulary

Science Concepts

TBD

ContinuingEducation* Motivation*

Doctors & Nurses BusinessCoaching

CE Credits* TBD

CPA Self Improvement

TBD

Attorneys/Law Faith

TBD

All services are delivered via the UPM platform.

CE Credits*

CE Credits*

Brian A. OliverSmithPresident and CEObrian@up-me.com

skype: brian.oliversmith

Interested in participating inthe next generation of education?

Let us know.