The mobile adventure: Bergen to Bangladesh @ First Tuesday Bergen
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Transcript of The mobile adventure: Bergen to Bangladesh @ First Tuesday Bergen
The idea
2
Quick Market Analysis
1.7B people
Emerging markets; +2B by 2019
Multiple competitors, no market
leader
Credibility
Monetization4
The concept
5
The road ahead
5
The road ahead
5
The road ahead
5
Summary of 6 ½ years
3 PoC using different technologies
A few $USDM invested
Invited to the TINC incubator
program
Red Herring Top 100 Europe finalist
Last pivot to obtain product market
fit4
Product
6
...then Mozilla showed up
Firefox OS; HTML5-based OS
5 Global OEM's
12 Global Network Carriers
Targeting the next 2B people
Thirsty for content
4
...and we got some business
Signed Global Agreement with
Mozilla
Signed pre-loading agreement with
Telefonica
Just been pre-loaded in Bangladesh
with Telenor
More news coming up soon 4
...but what is the value?
Impossible to quantify in $
User acquisition costs
Use Mozilla's agreement as a
vehicle
Pre-loading in 500k - 50m
Validation4