The Mission Purpose Report 2017

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Introduction 4Executive summary 6What is purpose? 8Finding 1 - The value of values 14Finding 2 - Drifting from purpose 18Finding 3 - Greater than profitability 22Five criteria for defining purpose 26Guess the brands 28Why are purpose driven brands better? 30Methodology 32Glossary 34Sources 35About Mission 36

Contents

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Introduction Discovering the potential of purpose The search for purpose sets businesses on a more valuable course for creating a strong brand. It provides focus, unites culture, motivates, differentiates and creates an emotional connection with stakeholders. But experience shows us that many Norwegian businesses are unaware of the power of purpose.

The best practice of defining vision, mission and value has been around for thirty years. Most companies agree it’s a helpful technique for demonstrating ambition and the behaviour required to get there. But when Mission started back in 2001, we discovered that the word “purpose” had more resonance. The deeper fundamental intent of purpose triggered something in our clients that took us further and created more effective outcomes. In fact, the energy around the projects lifted, the process became easier and our clients felt more connected to their brands than before.

For many international brands, purpose has replaced the mission statement. In the rapidly changing times we live in, the mission can be completed, but purpose is something more fundamental. It comes from deep within the DNA of leaders. It’s why they do what they do, a desire to see things done differently. This motivation is more human, it attracts like-minded individuals and can be a strong compass to guide the business forward. Consequently, it raised some questions for us:

Why is purpose becoming more important?Are Norwegian businesses engaging in this powerful asset?Are purpose driven brands more successful?

In our report, we’ve examined more than 100 Norwegian brands. We studied how they communicate what they stand for, how this compares with other businesses and whether there is there any correlation between what they say and their success. The results make for interesting reading, reinforcing our belief in the power of purpose.

Bård AnnweilerManaging Director

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Executive summary

Every business has a purpose even though the distraction of your day-to-day operations can make it too easy to forget about your innermost aspirations. If you’re not aligned with a purpose you can waste time and resources moving in the wrong direction.

Purpose is not a quantifiable volume. You will not receive purpose points you can use as a currency, although this is an appealing thought. All the existing global commotion around purpose is a result of the widespread realisation that earnings evidently are important in business, but that there is something more important than money out there. These days employers, employees, customers and investors are also engaged in why a company does what it does. Money won’t make you special, purpose will.

This being said, we discovered early in our work with Norwegian companies that many of them don’t fully realise the rewarding benefits of defining their purpose. Yet, since the early 1980s, it has been an established practice to define core values of companies.

Knowing this to be true in the past, we wanted to find out if Norwegian businesses were still value driven. With that in mind, we set out to comb company websites and annual reports in the search of purpose statements and values.

Purpose - why we do what we do Purpose is the fundamental reason why you are in business, beyond making money. Often based on a positive change you wish to see in the world. It’s the source for your motivation, a statement of intent that should inspire others to follow.

The Mission Report 2017 focuses on the role of purpose amongst top 100 Norwegian businesses and brands. It also examines how companies use core values to distinguish themselves in the marketplace. As the report shows, values may offer guidance to shared principles but we argue that they don’t offer the same differentiating properties as purpose.

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How purpose is affecting businessToday, disruption occurs in almost every business sector. Incumbents are too committed to their established business models, or too slow to change. A new breed of purpose driven businesses are emerging. They are customer centric and passionate about creating something better than what went before. Their outward sense of purpose is refreshing, earning them a challenger position and making incumbents look like yesterday’s news.

Although it’s not entirely a one-way street, some established businesses are fighting back. The US telecom giant AT&T, who built America’s phone network, looked jaded in comparison to the Silicon Valley superstars. A return to their core purpose reinvigorated their culture and brand. They are now reaffirmed as the most innovative telecom in the Fortune 500.

Whether your brand is just getting started, or watching the disruptors in the rear view mirror, it’s never too late to define your purpose and use it to create a brand that resonates inside and out.

Why is purpose becoming important?The branding landscape changes subtly, but it does change. There are now five clear principles indicating that purpose is becoming a strong influence on the relationship between brand and stakeholder.

Purpose - the differentiator forthe next generation of leaders.

What is purpose?The desire to live life to your full potential is a fundamental part of our human essence. Thesame sense of purpose can be found in business.Successful companies have a deep sense of who they are. They know what they are good at, identify a need for it and pursue it with a passion.

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1. The desire for self-actualisationAs living standards rise at the cost of work-life balance, people are beginning to value their time and money more. Consequently, we’ve begun to push back on undue pressures. We are consciously looking for ways to live a more fulfilling life and seek out brands that match our values. This is most apparent with Millennials who avoid working for employers that don’t match their outlook on life.

2. A new type of brands emergingNew brands that have captured the opportunities of our time are disrupting the business landscape and marginalising the old guard, take Airbnb, PayPal, Amazon, Netflix and Uber to mention a few. These game changers want to improve the way we do things, they relate to our needs and communicate on our terms.

3. Rejection of short-sighted institutionsEstablished institutions such as government and corporations have come under negative scrutiny. People demand that they stand for more than self-gain and make a more positive contribution to our lives. Banks, who were once icons of security, are being challenged by new business models from brands such as PayPal. Whilst new technologies, such as blockchain, promise to make finance fairer for people.

4. Using technology for convenienceEver rapid developments in technology are making it easy for brands with a helpful idea to spread quickly. Due to relatively affordable technology and distribution through the net, they often don’t need the funding that was required in the past. Just Eat, for example, is a brand that provides quality cuisine at the tap of an app, appealing to our desire for quality without sacrificing convenience. The brand now operates in 13 countries around the world.

5. We don’t want products, we want experiencesPeople are familiar with what products and services have to offer. Brands that go beyond expectations to create customer experiences, big and small, stand out. They become talked about, followed and appreciated. For example, Dove soap is essentially a generic product that hasn’t changed for decades. However, the ethos of their ‘Campaign for real beauty’ has earned them the enviable position of the soap that real women reach for. Skilfully connecting soap with the social debate about natural beauty versus unattainable glamour.

Consumers are looking for more than practical benefits and will pay a premium for brands that commit to a social agenda.

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3.Companies with a meaningful purpose are the most profitable.

Only 30% of companieshave defined why they exist.

1.Core values don’t differentiate a brand in the marketplace.

Three findings from Norway’s 100 most influential businesses.

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Since the early nineties, values have become a standard best practice to imbue a company with guiding principles that colleagues share and abide by. The Norwegian business sector has taken to this approach enthusiastically, with 66% that have defined their own values. It’s become a matter of course for businesses to come up with three magic words to describe what they stand for. Some make do with two, while others, such as sports retailer XXL, lives up to their name and really goes for it with nine values.

Finding1

Core values don’t differentiate a brand in the marketplace.

Accountability

Reliability

Braveness

Openness

Commitment

Customer-orientation

Honesty

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The seven most commonly used value words and number of times expressed in our findings.

The value of valuesThe principle of values works best when they are defined from within, when people who know the pulse of the business choose words that resonate with their true selves. These values can be used to guide behaviour (not dictate), resulting in a cohesive, authentic experience for anybody who comes into contact with them. However, sometimes a company’s choice of words tells us more about how they envisage themselves, or what they aspire to be. If this doesn’t match how we experience them, our belief quickly erodes.

The problem with values alone is that every company wants to be seen in the same way. We looked into the value words used by 100 of the companies we studied and found several go-to values appeared repeatedly.

These are all excellent values to aspire to, as Avinor, Mesta, the Varner Group and Yara will testify. But obviously a natural choice for many companies to follow. This pattern doesn’t only occur here; 83% of the FTSE 100 companies in the UK have defined their values according to the Maitland Report.

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Nike’s purpose is ‘To bring inspiration and innovation to every athlete in the world’. It’s a statement that goes beyond the fundamentals of producing shoes and aims much higher. Nike’s core values are performance, authenticity, innovation and sustainability. These could be the values of many other manufacturers from sports cars to denim brands. What makes them work, is their relationship with the purpose statement. They clarify what inspires athletes, how they should design and the ethics they share with their audiences.

Are your core values close enough to the core? Well-chosen values act as an organisational compass, guiding employees on how to behave, how leaders set an example and how the company is seen by outsiders. They are a kind of promise, something to live up to and shouldn’t be entered into lightly.

Consider Enron, now known as the biggest business fraud in history. Their corporate values were: Communication, respect, integrity and excellence. Perfect values, but they were clearly hollow words to Enron.

The message is simple: Choose values that come from within, that genuinely represent your culture. Take them seriously, even when you feel like deviating, or you’ll risk undermining what you stand for. Don’t worry if they are not radically different, every business wants to appear friendly and professional. But they should be a natural fit with your purpose statement, that way you will imbue them with meaning and help to differentiate yourself in the market.

Effective

Forwardthinking

Professional

Innovative

Positive

Visionary

Team work

Simple

Collaborative

Sustainable

Productive

Hospitable

Confident

Unique

Playful

Decisive

Inclusive

WelcomingAccountable

Realistic

Quality

Focused

FlexibleInspiring

Hungry

Vitality

Creative

Curious

Fair

Warm Efficient

Friendly

Traditional

Harmonious

Twinkle in the eye

Fun

Consistent

Humble

Guiding

Proactive

Customer centric

Trustworthy

Informal

Values and purposeValues don’t have any special meaning when viewed out of context. It’s when they are used to underpin the company’s purpose that their meaning becomes evident and actionable.

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Finding 2

Only 30% of the companies have defined why they exist.

Drifting from purposePlacing all their faith in values to describe their business only tells us HOW the company is. It misses a fundamental question: WHY does the company exist? This could be because founders neglect to formally define it, or move on. Replacement management tend to maintain and develop instead of reflecting on WHY they do what they do. Either way, they take their eye off the proverbial ball, becoming distracted by the day-to-day operations. Over time, this can cause them to drift from their core intention, leading them to become too diverse and unfocused. At some point, they lose track of themselves, the market and the customer. It’s fair to say Kodak missed the “moment,” by refusing to accept the potential of digital. They failed to follow their purpose, founded on innovation and paid the price.

One company that defines our era is Google, an eighteen-year-old company that manifested technology to become invaluable to the daily lives of 3.5 billion people. In their relatively short history, they have expanded beyond their ubiquitous search engine into activities as diverse as artificial intelligence to autonomous cars, to the acquisition of Android and YouTube. With such diverse growth, confusion sets in leaving employees, partners and investors struggling to get their heads around the expanding conglomerate.

Google’s purpose as defined by its founders is: “To organize the world’s information and make it universally accessible and useful.” The public confusion spurred by their success was at odds with this core intent. True to their word, in 2015, a radical restructuring was announced, with Google becoming one of eight business interests managed by a new holding company called Alphabet. This allowed investors to have a more transparent understanding of what Google was in relation to its other business interests. Google effectively took its own medicine and “organised” itself to become more “accessible.”

30% Companies with a purpose.

66% Companies with core values.

Our research shows that 66% of Norwegian companies have adopted the best practice of defining their core values. However, only 30% of the companies have defined why they exist.

In Norway only 30% of companies know why they exist.

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Why is Norway behind the US when it comes to purpose? In the US, it’s more the rule than the exception to operate with a purpose. More than 60% of the companies on the Fortune 500 are driven by a defined purpose. Even though American business press says this is too low a figure because purpose is regarded as something everyone should absolutely have. Here in Norway, our research shows that only 30% of companies adhere to a purpose. So what do the Americans know that we don’t?

The US is widely recognised as a result driven culture. A study carried out by the EY Beacon Institute and the Harvard Business Review, shows that a focus on purpose impacts the bottom line. Companies that demonstrate that they are purpose driven have had an 85% increase in their incomes, in the past three years, whilst the incomes of 42% of the other companies has fallen in the same period.

An extraordinary business starts with extraordinary

people. Extraordinary people start with purpose.

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A declaration of intentA well-defined purpose not only clarifies why you do what you do. It’s a declaration of intent that keeps leaders in check, allowing them to benchmark their decisions. Purpose is a kind of corporate compass that helps businesses avoid knee-jerk reactions to short-term opportunity and keep the business entity on track.

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Finding 3

Companies with a meaningful purpose are the most profitable

Greater than profitabilityDepending on who you ask, some companies would declare that their purpose is “to make money.” It’s a fair response, without money all your dreams and ambitions as a business would simply remain just that. Out of the 100 businesses studied, those who have a higher calling are more profitable.

In fact, the companies that demonstrate a core purpose have a 41.8% greater profit than those without. Perhaps these companies are stronger, because they are dedicated to a unique purpose, which differentiates them in some game changing way? Or perhaps it’s a simple matter that competent companies are more focused by purpose? Whatever the case, purpose = profit is a correlation that’s hard to ignore, demonstrating that there’s more to defining purpose than simple good intentions.

Why more profitable?EmployeesIt’s a common misconception that employers think people are looking for higher salary first and foremost. In fact, what people want most in a job is independence, to advance their skills and a sense of purpose. Knowing that your job not only pays for the food on your table but also helps advancing the company you work for and by extension, its customers and suppliers, is incredibly powerful. Companies that achieve this will attract the right kind of people.

CustomersBusinesses that are able to tell a product’s brand story, build an emotional connection with its customers. Brands that are genuinely concerned with providing something of value to its customers and society beyond merely making a profit, build loyal fans that will come back again and again.

InvestorsMore investors are looking at non-financial performance measures. Consequently, management are assessed on their experience and ability to execute corporate strategy, but they are also being judged on their ability to build a strong brand. If you invest in your brand the market will invest in you. If a company can charge a premium for its services because of the popularity of its brand, it’s seen as having strong brand equity. The ability to engage investors with a meaningful purpose, strategic message and game plan will reassure investors as much as strong numbers.

Companies with a purpose: Average profitability of 9.64%

Companies without a purpose: Average profitability of 6.80%

Purpose = profit: Companies with a meaningful purpose have a 41.8% greater profit than companies without a purpose.

Companies with a purpose: Greater profitability of 41.8%

1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

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What sets them apart?

The statements are compelling, inspirational and ambitious. But they are at the same time believable. They talk about what’s at the heart of the business, about why you decided to do what you do. They are not merely platitudes easily written off as marketing catchphrases. Getting the purpose across as well as these statements not only makes staff proud to work for such a business, it also works to attract customers and investors alike.

Furthermore, the purpose statements are timeless, universal. They are as true for these brands tomorrow as for today.

Norsk Hydro: Hydro’s purpose is to create a more sustainable society through innovative and effective development of nature’s resources and products.

Nordic Choice Hotels: With energy, courage and enthusiasm we create a better world. We care!

Yara: Responsibly feed the world and protect the planet.

EVRY: Creating Digital Advantagefor tomorrow’s leaders.

Hurtigruten: To offer safe, unique, active and sustainable experiences, which create memories for life.

Examples of purpose statements that did not make it to the top From our study of the 100 companies we found a handful of examples that did not have a purpose statement that work as good as the top five examples. AF Gruppen: The purpose of our business is to create value for our customers, owner, employees, suppliers and society. Our attractiveness is demonstrated by how we create and manage value. Aker: To build added value for shareholders, companies, and society at large. Norwegian: Norwegian aims to be the preferred airline in select markets and generate profitability and return to its shareholders. NSB: The main purpose of the NSB Group is to create values for owner and society, by ensuring efficient, accessible, safe and environmentally friendly transport of people and goods.

Top five purpose statements These purpose statements reach further than delivering on the bottom line or exceeding the sales budget. They speak to your true self and what you can achieve of positive changes in your life, at work and in your community.

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Five criteria for defining purpose.

1. The purpose needs to offer a deeper meaning beyond making money.The statement should reflect a fundamental attitude, a profound reason for forming the company, or a positive change that you wish to see in the world.

2. The purpose should be inspiring for those working at the company.The statement should be motivating, something colleagues at all levels can relate and aspire to. Millennials, in particular, look for companies with a clear sense of purpose that contributes to a better world, beyond personal gain.

3. The purpose must be convincing.The statement should be authentic, something that resonates through the soul of the business. It should be hard to refute, something that unifies the culture and has weight.

4. The purpose must be motivational for customers.The statement should distinguish you from competitors and contribute to the customer deciding to do business with you.

5. The purpose should be relevant ten years from now.You should aim to have a statement that stands the test of time. Something that can’t be challenged by the latest trend. However, some industries move quicker than others. Consequently, ten years is a good life span for a purpose statement and even then should only be changed if it’s failing to remain relevant.

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Purpose statements can’t be considered lightly. They must be meaningful and well-considered to represent the business you are and hope to be for years to come. They shouldn’t be created in isolation, but involve colleagues from across the company, to create something that all can relate to. Here are some useful tips to consider:

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Guess the brands from their purpose statements.

1. Uber 2. Narvesen 3. Facebook 4. Airbnb 5. AT&T 6. Hurtigruten 7. Eika 8. IKEA 9. Mills 10. Virgin Atlantic 11. Nike 12. Norsk Hydro 13. Starbucks 14. Nordic Choice Hotels 15. Scandinavian Airlines 16. Google 17. Coca-Cola 18. EVRY 19. Microsoft 20. TED

1Transportation that is as reliable as running water.

2Creating a bright spot in everyday life for people.

3To give people the power to share and make the world more open and connected.

4Help to create a world where you can belong anywhere.

5To connect people with their world, everywhere they live and work, and do it better than anyone else.

6To offer safe, unique, active and sustainable experiences, which create memories for life.

7By your side.

8To create a better everyday life for the many people.

9Our purpose is to make it easy for the generations of today and tomorrow to gather around a healthy and good meal.

10To embrace the human spirit and let it fly.

11To bring inspiration and innovation to every athletein the world.

12To create a more viable society by developing natural resources and products in innovative and efficient ways.

13To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time.

14With energy, courage and enthusiasm we create a better world. We care!

15Makes your travel easier.

16To organize the world’s information and make it universally accessible and useful.

17To refresh the world; to inspire moments of optimism and happiness; to create value and make a difference.

18Creating Digital Advantage for tomorrow’s leaders.

19We work to help people and businesses throughout the world realize their full potential.

20Spread ideas.

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Why are purpose drivenbrands better?

FocusPurpose driven brands have a deep sense of focus, they know what they are good at, they know their value and they are passionate about making a difference. This focus helps them avoid the distractions of jumping on business trend bandwagons, they set their own agenda and follow it with conviction.

BalanceCompanies with purpose recognise that they need a solid business foundation to pursue their passion. Enthusiasm for the operational side of business is embracedas much as the enthusiasm for their cause; without one you can’t have the other. Profit is never a goal in itself, but without profit you can’t fuel your dream.

InfectiousWe gravitate towards people and businesses with a strong sense of purpose. There’s something about the conviction of the Bransons, the Jobses and Zuckerbergs of the world that resonates with us and makes us curious. Their passion becomes infectious, talked about, their journey seems more adventurous and rewarding, so we follow them to see where they take us. ChallengingWith conviction and support comes the confidence to do things differently. Purpose brands look at the status quo and question if it can be done in a better way. If not, why not? Their purpose brings a professional restlessness, that drives them to improve upon what has gone before. These improvements get noticed, appreciated and acquire a position of preference.

Employer valueAs mentioned earlier, people, in particular millennials, are attracted to businesses that have a clear sense of purpose. Furthermore, they tend to dedicate themselves beyond their role description in a shared journey toward success. Standing for something in the competitive recruitment market can create a number of efficiencies, from attracting a better calibre of candidate, to finding a better fit, to speed in hiring. All in all, purpose driven companies are in a position to attract, retain and grow stronger talent.

Customer experienceThe culmination of purpose, enthusiasm and desire to challenge the way things are, compels purpose brands to make a simpler, easier and more engaging customer experience. Their will to continually improve means that the experience never becomes dull. In addition, purpose brands usually have a good deal of ego, which makes them want to surprise their stakeholders just when they thought they knew them.

ExpertiseThe conviction of companies with purpose is so strong that they never change from their central ethos. This conviction helps them gain deep knowledge and they become looked upon as an authority. Their expertise becomes sought after and their opinion becomes influential, creating a virtuous circle that generates opportunity for their cause.

IntegrityPurpose driven brands have integrity. The brand and the employees are focused and deeply committed to their roles. They understand how they can build on their strengths and create a deeper connection with stakeholders.

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Methodology

Most of the analysis in this report has been prepared using existing primary data from the Brønnøysund Register Centre, providing up-to-date and robust findings. The financial data was collected in February 2017 and consist of the latest verified business data.

In March and April 2017, we reviewed the corporate websites and annual reports of more than 100 companies, in order to document their corporate vision, purpose and values. To provide reliable findings, we included 100 top Norwegian businesses and brands based on size, market leadership, brand position and industry recognition. In a group of companies, we selected the main company of the group. In some cases, information was stated explicitly, in others they were expressed as part of a declaration.

Because businesses refer to purpose in various ways, we allowed ourselves a degree of interpretation. For example, when companies refer to “Mission statement”, “Purpose statement” or “Business idea”, we interpreted this as a potential “Purpose” for the company. In addition, the statements in question had to correspond to our five criteria defining purpose.

The Norwegian businesses and brands evaluated

AF Gruppen ASAAker ASAApotek 1 Gruppen ASArcus-Gruppen ASArk Bokhandel ASAtea ASAAvinor ASBAMA Gruppen ASBertel O. Steen Holding ASBilia Personbil ASBKK ASBlock Watne ASBohus Holding ASByggmakker Handel ASCappelen Damm ASCircle K Norge ASColor Group ASCoop Norge SADNB ASAEika Gruppen ASEkornes ASAElkem ASElkjøp Norge ASEuro Sko Norge ASEVRY ASFerd ASFjordkraft ASFlytoget ASGet AS Gjensidige Forsikring ASAGresvig ASGrilstad ASGyldendal ASAHafslund ASAHansa Borg Bryggerier ASHennig-Olsen Is ASHurtigruten ASAJernia ASJotun ASJøtul AS

Kaffehuset Friele ASKavli Holding ASKomplett ASKongsberg Gruppen ASAKværner ASALerøy Seafood Group ASALOS ASLyse ASLøvenskiold Handel ASMarine Harvest ASAMesta ASMester Grønn ASMills DAMoelven Industrier ASAMøllerGruppen ASNAF - Norges Automobil-ForbundNettbuss ASNordic Choice Hospitality Group ASNorgesGruppen ASANorsk Hydro ASANorsk Tipping ASNorske Skogindustrier ASANortura SANorwegian Air Shuttle ASANRK ASNSB ASOBOSOlav Thon Gruppen ASOne CallOpera Software ASAOrkla ASAPlantasjen Norge ASPosten Norge ASQ-Meieriene ASReitangruppen ASRuter ASSalmar ASASats Elixia

Schibsted ASASelvaag Gruppen ASSiOSkanska Norge ASSkeidarliving Group ASSparebank 1 Gruppen ASSport 1 Gruppen ASSporveien Oslo ASStatoil ASAStorebrand ASASwix Sport ASSynnøve Finden ASATelenor ASATINE SATusenfryd ASTV 2 ASUmoe Gruppen ASVarner-Gruppen ASVeidekke ASAVisma Software ASWiderøe’s Flyveselskap ASWilh. Wilhelmsen Holding ASAXXL Sport & Villmark ASYara International ASA

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Glossary

Why we do what we doPurpose is the fundamental reason why you are in business, beyond making money. Often based on a positive change you wish to see in the world. It’s the source for your motivation, a statement of intent that should inspire others to follow.

Where you want to be in the futureA statement of what the organisation would like to achieve in the future. This is usually an aspirational description, which could include what type of business you will be, what you will offer, or where you will operate. It’s intended to serve as a clear guide for a course of action.

How we get to where we want to beA description of what you will do to achieve your vision. It’s often more detailed and pragmatic, describing the industry you are in, the services you provide and the type of customers you aim for.

The shared principles that guide us on our journeyCore values are a shared set of principles that serve as a guide for how employees and (by extension) the brand should behave. They provide internal guidance, that will manifest itself in how the business or brand will be seen outside.

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Purpose

Vision

Mission

Values

Culture of Purpose – A Business imperative (Deloitte), 2013

Fit for Purpose (Radley Yeldar), 2015

Make Your Values Mean Something (Patrick M. Lencioni, Harvard Business Review), 2002

The Business Case for Purpose (Harvard Business Review/EY Beacon Institute), 2015

The Values Most Values by UK Plc (Maitland), 2015

The State of the Debate on Purpose in Business (EY), 2016

Sources

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Mission is a team of strategists, designers, thinkers and doers with a passion for solving our clients’ problems.

For more than fifteen years, we have been working with strategy and design to build successful brands for companies. We believe all businesses thrive with a clear purpose. It sharpens focus, differentiates and creates compelling customer experiences.

There’s nothing we enjoy more than sitting down with a client and applying our ideas, to overcome the challenge at hand. If you want to know more about the potential of your brand - simply get in touch.

About Mission

Simple guidance in a complex world

MissionHenrik Ibsens gate 100N-0255 OsloTel +47 2410 3500hello@mission.nomission.no

Our purpose statementWe design successful brands by gathering investors, suppliers, employees and customers around a meaningful purpose.

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mission.no