The Missing Links - AZBTA · 2014-07-24 · Say It's Effective* Say It's Less Effective .nkedln...

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The Missing Links linkedin.com/in/heatherdopson Heather Dopson

Transcript of The Missing Links - AZBTA · 2014-07-24 · Say It's Effective* Say It's Less Effective .nkedln...

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The Missing Links

linkedin.com/in/heatherdopson

Heather Dopson

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300

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Profile

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Complete  is  Neat!  

•  Your  industry  &  loca6on  •  An  up-­‐to-­‐date  current  posi6on  (w/descrip6on)  •  Two  past  posi6ons  •  Educa6on  •  Minimum  of  3  skills  •  Profile  photo  •  50  connec6ons  

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Recipe  for  Success  

•  Unique  headline  •  2  –  3  sentences  to  tell  your  story  •  Bulleted  list  of  services/products/skills  •  If  needed  2-­‐3  more  sentences  •  Call  to  ac6on  

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Profile  Strength  Meter  

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Manage

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Communicate

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SHARE    Informa6on  

SOLVE  Problems  Stop  Selling  

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RELEVANT  

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Pos6ng  Strategies    

•  Share  great  content    •  Strategically  repost    •  For  best  results  post  3  -­‐5  6mes  per  week  

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Client  acquisi6on  &  reten6on  

•  Research  your  prospects  before  mee6ng  with  them  

 •  Send  thoughXul  giYs  based  on  your  research    •  Don’t  limit  your  research  to  LinkedIn    

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Ask  for  the  introduc6on!  

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Write  Recommenda6ons  

•  Only  recommend  contacts  that  you  have  worked  with.    

 •  Save  them  for  those  who  deserve  it.    •  Keep  it  brief.    •  Be  specific  about  skills  and  accomplishments.  

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Invest  30  minutes  per  week  

•  Post  3-­‐5  6mes  per  week    •  Connect  with  5-­‐10  new  people    •  Recommend  1  person    •  Endorse  3-­‐5  people  

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The  Sophis6cated  Marketers  Guide  to  LinkedIn  

   

hap://insY.co/AZBTALinkedIn  

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The Missing Links

linkedin.com/in/heatherdopson

Heather Dopson


It's Okay to Say "I Don't Know"

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NEWSWIT fred cole - BUGA-UP · "smoking stinks". "Smokers Stink" is more personal. People say it's too rough that it’s an attack. But we're under attack and when you respond it's

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Don't Say It's Life-by saurabh karamchandani

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