The Minimum Loveable Product
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Transcript of The Minimum Loveable Product
THE MINIMUM LOVEABLE PRODUCT @ W E L O V E L E A N
U X C A F É L O N D O N / M A R C H 2 0 1 4
5 MINS
LIFE’S TOO SHORT… TO BUILD SOMETHING NOBODY WANTS
THINK
BIG
START SMALL
LEARN
FAST
THE VISION
5 MINS
PIVOT = A CHANGE IN STRATEGY NOT A CHANGE IN VISION
“BACK WHEN PIVOTS WERE STILL CALLED F**K-UPS”
THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE
IT AIN’T EASY BEING LEAN
“ IF YOU CAN'T FIT EVERYTHING IN WITHIN THE TIME AND BUDGET ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD, PULL BACK THE SCOPE
FOCUS
WHO ARE YOU DESIGNING FOR?
“ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.
MINIMUM VIABLE PRODUCT
“ USING A MERELY VIABLE PRODUCT IS LIKE VISITING SOMEONE IN AN INTENSIVE CARE UNIT. THEY’RE ALIVE, BUT NOT FUN TO SPEND TIME WITH.
“ IF YOU DECIDE TO BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.
“ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.
MINIMUM LOVEABLE PRODUCT
VIABLE DELIGHTFUL
REMARKABLE TRIBAL
GAIN A FOLLOWING WHILE EXPLORING
OPPORTUNITIES
VIABLE
VANITY Flickr image from angermann
VALIDATION
DELIGHTFUL
DESIGN FOR
EMOTION
(n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
REMARKABLE
“ IF YOU MAKE CUSTOMERS UNHAPPY IN THE PHYSICAL WORLD, THEY MIGHT EACH TELL 6 FRIENDS. IF YOU MAKE CUSTOMERS UNHAPPY ON THE INTERNET, THEY CAN EACH TELL 6,000 FRIENDS. JEFF BEZOS
THE NET PROMOTER SCORE
TRIBAL
START WITH
WHY?
BUILD YOUR TRIBE
IF YOU CARE THEY’LL CARE
WHO’S GONNA LOVE YA?
HAVE A STRONG VISION
KNOW YOUR AUDIENCE
SHOW YOUR PERSONALITY
GET THEM HUNGRY FOR MORE
BUILD YOUR BRAND FROM DAY 1
BUT… BE AWARE
A BEAUTIFUL DESIGN HIDING A FLAWED BUSINESS IDEA
OR A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED DESIGN
GET THE BALANCE RIGHT
LAUNCHING EARLY QUALITY OF EXPERIENCE
WWW.SPOOKSTUDIO.COM
THANKS!