The Million Dollar Case Study: Europe – Session #1, Finding Product Ideas

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SESSION 1: An Introduction To Selling On Amazon EU T H E M I L L I O N D O L L A R C A S E S T U D Y E U R O P E

Transcript of The Million Dollar Case Study: Europe – Session #1, Finding Product Ideas

SESSION 1:

An Introduction To Selling On Amazon EU

T H E M I L L I O N D O L L A R C A S E S T U D Y

E U R O P E 💶

What opportunity are we discussing today?

How would your life change with an extra

$4-5k/ month?

Out of the sellers we talked to, they would:

● Travel more● Pay off debt● Quit their job● Invest in retirement● Financial freedom...

What We Have Achieved So Far

We’re on a journey to $1 Million. So far we have: ● Launched and scaled

Jungle Stix which has sold $287k in the past 18 months

2016

What We Have Achieved So Far

June

2017

Launched Jungle Snugs which is growing quickly, has sold $19k and became profitable

What We Have Achieved So Far

Onwards… TBC, watch us find a product to launch in Europe● Total to date: $306k -

30% of our goal to a million!

August

2017

However, we need MORE sales for our mission to $1 Million...

● A revised blueprint for finding product opportunities in different markets

● Searching for product ideas in European marketplaces

● Building a list of product ideas● HOMEWORK: Tasks to complete before

next week's session

Today We Will Cover

Amazon Marketplace Share

We surveyed 2500 sellers and those who expanded into a second marketplace increased profits by 40% on average

“It doesn't matter how much of the Million

Dollar Case Study you have seen so far. We are starting from scratch in Europe!

Learn alongside us as we go!

Don’t feel like you have to know everything

I strongly encourage everyone to only learn what you need to know at the time, otherwise it can be overwhelming.

Your first step in this process is finding a good product or niche. That is where most people get hung up, however, we are going to distill it into a few simple steps so you can easily replicate our success.

The Product Criteria Blueprint

The main product criteria stays the same for FBA Private Label in Europe:

Must have:● Existing Solid Demand● Low Competition● Good Margins● No Legal Issues

Nice to have:

● Small/lightweight

● Easy to source and ship

● Able to improve

● Low Seasonality

The Revised Product Criteria Blueprint

US

Average monthly sales: Top 10 sellers: 3000Number of reviews: 4 or more sellers with <50 reviewsSelling price: >$18

UK

Average monthly sales:Top 10 sellers: 1500Number of reviews: 4 or more sellers with under <25 reviewsSelling price: >£15

DE

Average monthly sales:Top 10 sellers: 2000Number of reviews: 4 or more sellers with under <25 reviewsSelling price: >€16

Let’s Build A List Of Products

● 1. Find product ideas with the Web App

● 2. Dig into these ideas using Amazon & the Chrome Extension

Watch over our shoulderLet’s do some product research together...

Follow Along: Your Task For This Week

1. Create your own list of products (at least 30) and enter all of the relevant information (or download this from the Jungle Scout tools)

2.If you use the Web App, add your top products to the tracker to keep an eye on sales

3.Continue to add to list of ideas if you have time

Download the template at: https://www.junglescout.com/session1-HW

Research To Launch Day: A Rough Guide

Here’s a rough (subject to change) guide of what we (and you) are going to be doing each week in order to get a product launched in Europe:

Week 1: Introduction & Initial Research

Week 2: Advanced Product Research &

Verification

Week 3: Setting Up Your Business To Sell in

Europe

Week 4: Finding A Supplier

Week 5: Supplier Outreach & Samples

Week 6: Importing From China To Europe

Research To Launch Day: A Rough Guide

Week 7: Planning for the future…

Trademarks and Branding

Week 8: Product Photography

Week 9: Creating A Killer Product Listing

Week 10: Europe Launch Strategy

Week 11: Creating PPC Campaigns

Week 12: Managing Taxes As An International

Seller

Join Us Next WeekJoin us next Wednesday to go through our list of ideas and verify which ones could be profitable products to launch in

Europe!

👍