THE MILLE - Amazon Web Servicesspecle-files.s3.amazonaws.com/Outdoor Plus/Digital...50% MALE/FEMALE...

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SLOT DURATION 30 SECONDS LOOP LENGTH 90 SECONDS RESOLUTION 312 x 469 PIXELS FILE FORMAT JPEG PRODUCTION STATIC, LAYERED AND DYNAMIC DIGITAL ILLUMINATION DIGITAL SPECIFICATION 18% TOP QUINTILE INCOME (INDEX 139) 11% EMERGING INFLUENCERS (INDEX 207) 14% ASPIRING URBANITIES (INDEX 220) 8% SYMBOLS OF SUCCESS (INDEX 114) 11% MODERN FAMILIES (INDEX 107) 50% MALE/FEMALE 26% AB (INDEX 125) 59% ABC1 DEMOGRAPHICS FORTNIGHTLY IMPACTS 1,260,000 THE MILLE M4 INBOUND Mortlake Staveley Rd Acton Lane Southfield Rd Grove Park Rd Staveley Rd Hartington Rd Burlington Lane Sutton Court Rd Bath Rd The Avenue South Parade Chiswick A406 A4 M4 Gunnersbury Ave Ealing Rd Windill Rd Junctionl Rd Lionel Rd N Popes Ln Great West Rd Great West Rd Chiswick High Rd Chiswick High Rd Kew Rd Kew Bridge Rd Wellesley Rd Gunnersbury Brentford Kew Combining unrivalled impact with the flexibility and immediacy of digital advertising, Outdoor Plus’ The Mille offers brands the ultimate opportunity to reach a high income business and commuter audience entering London. Located on London’s M4 elevated section, this screen provides a solus digital opportunity to brands and is the first advertising location of its kind to be seen by incoming London traffic. With a fortnightly vehicular audience figure of 1,260,000 million, The Mille delivers both on quantity and quality; with state- of-the-art technology and superb resolution aligned to an audience catchment drawn from the affluent West London suburbs, the global high-tech industry of the M4 corridor and key business travellers from Heathrow airport. COLOUR MODE RGB ( true black = RO,GO,BO) - CMYK not accepted. It is preferable to use bold and contrasting colours with full shades as they look better on LED displays. Large and legible fonts – minimum pixel height for text 5 pixels No gradients FILE NAME Please label file with campaign name and panel name: THEMILLE.file format DELIVERY OF ARTWORK Email [email protected] (at least four working days prior to in-charge) CONTACT For all enquires please contact: [email protected]

Transcript of THE MILLE - Amazon Web Servicesspecle-files.s3.amazonaws.com/Outdoor Plus/Digital...50% MALE/FEMALE...

S L O T D U R AT I O N3 0 S E C O N D S

L O O P L E N G T H9 0 S E C O N D S

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DY N A M I C D I G I TA L

I L L U M I N AT I O ND I G I TA L

S P E C I F I C AT I O N

1 8 %TO P Q U I N T I L E

I N C O M E( I N D E X 1 3 9 )

1 1 %E M E R G I N G

I N F L U E N C E R S( I N D E X 2 0 7 )

1 4 %A S P I R I N G

U R B A N I T I E S( I N D E X 2 2 0 )

8 %S Y M B O L S O F

S U C C E S S( I N D E X 1 1 4 )

1 1 %M O D E R NFA M I L I E S

( I N D E X 1 0 7 )

5 0 %M A L E / F E M A L E

2 6 %A B ( I N D E X 1 2 5 )

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D E M O G R A P H I C S

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T H E M I L L EM 4 I N B O U N D

Barnes

East Sheen

Mortlake

North Sheen

Richmond

Lonsdale Rd

Goldhawk Rd

Staveley Rd

King St

Glenthorne Rd

Acton Lane

Southfield Rd

Grove Park Rd

Staveley Rd

Hartington Rd

Burlington Lane

Sutto

n Cou

rt Rd

Gold

hawk

Rd

Bath Rd

The Avenue

South Parade

Hammersmith

Chiswick

A406

A4

M4

Gunnersbury Ave

Ealing Rd

Windill Rd

Junctionl Rd

Lionel Rd N

Popes Ln

Great West Rd

Great West R

d

Chiswick

High Rd

Chiswick High Rd

Kew Rd

Kew Bridge Rd

Wellesley Rd

Gunnersbury

BrentfordKew

Combining unrivalled impact with the flexibility and immediacy of digital

advertising, Outdoor Plus’ The Mille offers brands the ultimate opportunity to

reach a high income business and commuter audience entering London.

Located on London’s M4 elevated section, this screen provides a solus digital

opportunity to brands and is the first advertising location of its kind to be seen

by incoming London traffic. With a fortnightly vehicular audience figure of

1,260,000 million, The Mille delivers both on quantity and quality; with state-

of-the-art technology and superb resolution aligned to an audience catchment

drawn from the affluent West London suburbs, the global high-tech industry of

the M4 corridor and key business travellers from Heathrow airport.

C O L O U R M O D E

RGB ( true black = RO,GO,BO) - CMYK not accepted.

It is preferable to use bold and contrasting colours

with full shades as they look better on LED displays.

Large and legible fonts – minimum pixel height for

text 5 pixels No gradients

F I L E N A M E

Please label file with campaign name and panel

name: THEMILLE.file format

D E L I V E RY O F A RT W O R K

Email [email protected] (at least

four working days prior to in-charge)

C O N TAC T

For all enquires please contact:

[email protected]