The Milionaires secret 7

8/7/2019 The Milionaires secret 7

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Special Report #TL13G: THEMILLIONAIRE'S SECRET (VII)

- INCLUDING ADVANCED 'PSYCHOLOGICAL

ALIGNMENT'- THESE FINAL 'PIECES OF THE PUZZLE' WILL

ENABLE YOUTO IDENTIFY AND CURE THE MOST BASIC HUMAN

PROBLEMS- AND MAKE A FORTUNE IN THE PROCESS!

[Originally sold for $20.00]Edited by Frederick MannCopyright 1995, 1996, 1997 Terra Libra Holdings ALL RIGHTS RESERVED

Notice: This report contains copyrighted material. This informationis free for personal use only. No part of these materials may bereproduced in any form, except for personal use, without permissionfrom the copyright holder.

IntroductionThis is the seventh in our series of 'Millionaire' reports. The firstreport dealt mainly with the Most Basic Wealth Principle: Producemore than you consume. The second was primarily devoted toclearing away certain Money Myths and learning the InfiniteBootstrap Principle. The third dealt mainly with what you need to

know about the danger of a currency collapse and what you cando about it. The fourth described how J. Paul Getty became therichest man in the world and what you can learn from him. The fifthdealt basically with how to make 'millionaire' decisions. The sixthintroduced, and described in some detail, the phenomenon of"Psychological Alignment." This report covers the "OpportunityGap" Principle, "Advanced Psychological Alignment,""TheWorld We Live In," and "Making Money Work for You." Itconcludes with Parts 1A, 2, and 3 of the Annotated Bibliography.

THE OPPORTUNITY GAP PRINCIPLE

by Frederick MannAt the time Bill Gates started his computer career, the personalcomputer was in its infancy. In fact, Gates was involved in thedevelopment of software for one of the earliest PCs, the 'Altair.'Compared to a modern PC, the Altair was rather useless.At the time the first PCs were created, there was a big gap betweenwhat then existed and what could be developed in the future - thePCs that have now become reality. Today's PCs are vastly morepowerful, versatile, useful, and user-friendly than the original PCs.Looking from the perspective of the first PC, the difference betweenwhat the PC then was, and what it could become, can be seen as an

"Opportunity Gap." Bill Gates and his compatriots bridged this


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gap. They created the hardware and software to advance the PCfrom its primitive origins to its modern level.The gap they bridged is huge - and has been very profitable forthem! Bill Gates has become the richest man in the world.The software that has taken the modern PC to its current level of

sophistication can be thought to consist of "computer successprograms." We can think in terms of "success programs" and"failure programs." The contents of human minds can be consideredas "human success programs" and "human failure programs."Bill Gates's company, Microsoft, is in the business of providing"computer success programs." It is a software company. In terms ofmarket capitalization, it has overtaken IBM, primarily a hardwarecompany. As a percentage of sales, Microsoft's profits dwarf IBM'sprofits. Software is much more profitable than hardware.As will - hopefully - become evident during the rest of this report,most humans suffer from severe "failure programs" - defectivesoftware in their minds. In fact, I propose that the "normal, averagehuman" generally operates at the level of the primitive Altair. Isuggest that there is a huge Opportunity Gap between the veryprimitive current "functional working" of practically all humans, andthe level of functionality they could achieve based on informationthat is already available.Humans can be assisted to shift from where they are to where theycould be, by providing them with "human success programs" toreplace their "human failure programs."I contend the current Human Opportunity Gap vastly exceeds the

original Computer Opportunity Gap that enable Bill Gates to becomethe richest billionaire in the world. In other words, there is muchmore money to be made in bridging the Human Opportunity Gap,than Bill Gates has made in bridging the Computer Opportunity Gap.The biggest human problems - the areas where humans suffer fromthe worst failure programs - represent the greatest opportunities.These areas can be identified by poor results. The areas where theworst results are being produced are the areas where humanssuffer from the worst failure programs. These are also the areas ofgreatest opportunity.For example, during the decade and a half people have been talking

about so-called "AIDS," the results produced by the medicalprofession have been appallingly poor. How many lives have theysaved? Why haven't they been able to produce a vaccine or a cure?I suggest that they suffer from unbelievably destructive failureprograms in the area of so-called "AIDS." For more on this, Irecommend two books:

Black Lies, White Lies: The Truth According to Tony Brown; and

Inventing the AIDS Virus by Dr. Peter Duesberg.

By the way, fortunes can also be made in a problem area, bypushing a false "cure" which makes the problem worse. For


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example, AZT, the drug that has been administered to "AIDSpatients," was originally developed for cancer treatment. However,it was abandoned because it was too toxic and its side effects toodamaging. With the advent of the so-called "AIDS epidemic," theAZT pushers perceived a golden opportunity to "resuscitate" AZT

and push it on to unwitting "AIDS patients," making a fortune in theprocess.The so-called "AIDS establishment" has received about$35,000,000,000 (thirty-five billion dollars!) to solve the "AIDSproblem." The worse they make the problem, the more money theyreceive to "solve" it. Sometimes it's much more profitable to makethe problem worse than to solve it!The reason this is possible is because practically all humans sufferfrom two closely related basic problems: gullibility andobedience. Knowing how to exploit human gullibility and obedienceis an important key to making a fortune. All you have to do to makea fortune is believe me and do what I tell you!Jokes aside, the way you identify basic human problems is to read agreat deal and to question everything. You also open yourself toreceiving wisdom from a wide variety of sources. You're willing toexplore practically anything. You don't believe anybody and youdon't obey anyone - except me, of course!You may also have to improve your reading and thinking skills.The Three Biggest IndustriesEnergy production is the biggest industry in the world. The secondbiggest industry is "illegal" drugs. The third biggest is the computer

industry.Why is "illegal" drugs such a big industry? Could it be becausepeople hate themselves and drugs provide the illusion of escapefrom the hated self?

ADVANCED PSYCHOLOGICAL ALIGNMENTby Frederick Mann and Mark LindsayVenturist Monthly News (published by The Society for Venturism,7895 E. Acoma Drive #110, Scottsdale, AZ 85260), issue #56,August 1993 contains a letter from Jim Ogle:"On page 44 [ofIntroduction to Venturism] I found, to my own shockand dismay, your own recognition of the fundamental problem: "The

problem is, they aren't that interested in extending their lives. It isperhaps the greatest challenge we face, in the whole immortalistmovement. Somehow we have to convince people that they areworthwhile, in a fundamental way ."What you are saying is that people don't like themselves. Theyeven hate themselves. With shock and dismay I admit it to myself. Idare to presume that it is generally, almost universally true. Peoplehate themselves. They couldn't stand to live without the hope ofdeath."I've often wondered why most people, when presented with the idea

of biological or physical immortality, the idea of living forever, rejectit out of hand. Jim Ogle may have put his finger on it: self-hatred.


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Most people hate themselves, so the prospect of living forever isunbearable. Could self-hatred be the most fundamental humanproblem?In 1967 I shared a house with some friends in Tunbridge Wells,England. They had a 3-year old son. One day the mother lost her

temper and repeatedly shouted to her son, "You're a naughty boy!"He cried and insisted vehemently that he was not naughty. Hismother's shouts were a kind of "curse" which he may or may nothave internalized. The mother did not "curse" her son maliciously.She simply repeated robotlike the "curses" she had received fromher own mother.In Brussels, Belgium I had a ladyfriend who, after making a mistakeor playing a bad shot on the tennis court, said, "Kill me!" Afterplaying a bad golf shot I used to shout at myself, "You stupid idiot!"My father had many times "cursed" me as a "stupid idiot."It is a central tenet of most Christian religions that humans arebasically evil. We are "born in sin."Maybe the consequence of all these "curses" is that practically allhumans hate themselves, at least in some respects.Freud said that humans seem to suffer from a death-wish he called"thanatos." Maybe self-hatred and death-wish are really the samething.Jung classified part of the human personality as the "shadow" - thatpart of your self, which is bad or evil. Because you can't confront ityou deny or suppress it and project it onto others. Jung would saythat the person who goes around complaining about how unreliable

everybody is, is himself unreliable - but denies or suppresses hisown unreliability and projects it onto others. Maybe all our selvescontain "shadows" of self-hatred.Of course, self-hatred is just another term for psychological reversal.Advanced Psychological Alignment involves identifying all the majorfactors contributing to self-hatred or psychological reversal, andcorrecting and improving yourself, your thinking, and your behaviorin these areas. Another way to put it is that you identify all themajor areas of human and personal failure programs and that youreplace your failure programs with success programs.Major Factors of Psychological Reversal

There are some human failure programs which are so pervasive thatjust about every human being suffers from them to some degree.These failure programs could be referred to as "basic humanproblems."You can begin to shift yourself towards greater and more advancedpsychological alignment by becoming aware of these pervasiveproblems and identifying the extent to which your behavior andmental functioning reflect these problems.- Negativity. To what extent do you allow yourself to becomesubmerged in a negative state of mind? How clearly do you think

when you are in a negative mental state? How are your decisionsinfluenced by your negativity? Overall, how productive and effective


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are the actions which you produce when you indulge innegativeness?Most of what we call "evil" is the result of negativity, stupidity andignorance.By contrast, take note of how well things seem to go when you

refuse to allow yourself to slip into a negative state of mind. Thisinvolves more than just simple positive thinking. It involvesobserving yourself and digging in your heels when you see yourselfsliding down into a negative state.Here is an actual technique you could use to help combat negativityin yourself. Make a sincere effort to observe yourself for a while.Begin writing down descriptions of your own negativities: Do youautomatically become infuriated whenever another driver cuts youoff on the road? Do you habitually feel sorry for yourself wheneverthings do not turn out the way you wanted them to? Do you catchyourself constantly saying negative things about other people? Doyou believe the world is a bad place? Do you feel helpless wheneveryou hear the latest news about government oppression? Next, takea look at what you've written. You may find that your negativities,which when you were indulging in them seemed quite rational andjustified, now appear to be exaggerated and out of proportion.- Pessimism or lack of optimism. This ties in with the problem ofnegativity. A pessimistic outlook tends to keep us permanentlysubmerged in negativity. We tend to feel helpless; we feel likevictims of circumstance.On the other hand, when we allow ourselves to maintain a state of

optimism, we soon notice that things automatically seem to go ourway. The results we produce are much more productive, we feelmore powerful and we are much healthier.Furthermore, pessimism is a form of immaturity (see the sectionbelow on "immaturities").Fortunately, individuals can learn how to be more optimistic. Irecommend reading and applying the techniques contained inMartin Seligman's important book, Learned Optimism (seeBibliography for more details and publisher information).- Assuming victim status. One of the worst things you could do islabel yourself as a victim. Victims see themselves as helpless, at the

effect or mercy of circumstances; they have little personal power;they view the world with fear; they expect bad things to happen tothem, and consequently may even unconsciously set things up sothat bad things will happen to them; etc.This attitude of passivity and the notion of being a victim ofcircumstance has recently become quite pervasive and has evenmanifested itself on bumper stickers of cars and T-shirts through thephrase: SHIT HAPPENS. What this phrase implies is that not onlydo most things happen to me (in which case I am at the mercy ofexternal factors and circumstances), but also that much of what I

encounter is shit.


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In The Path of Least Resistance,Robert Fritz distinguishes betweenwhat he calls the "reactive-responsive orientation" and the "creativeorientation." People who operate from the "reactive-responsiveorientation" behave as if they are at the mercy of circumstances; inother words, they do not have the power, the circumstances do. But

those in the "creative orientation" operate independently of thecircumstances. To learn how to shift from the "reactive-responsiveorientation" to the "creative orientation," I highly recommendstudying Fritz's book (see Bibliography for more details andpublisher information).- Lack of or low level of personal power. This is clearly one ofthe most pervasive basic human problems. As a whole the humanrace is currently operating at a very low level of personal power.This was also apparently the case two-thousand-five-hundred yearsago when Lao Tzu wrote the Tao Te Ching. One of Lao Tzu'stranslators, R.L. Wing, writes in The Tao of Power:"Lao Tzu believed that when people do not have a sense of powerthey become resentful and uncooperative. Individuals who do notfeel personal power feel fear. They fear the unknown because theydo not identify with the world outside of themselves; thus theirpsychic integration is severely damaged and they are a danger totheir society. Tyrants do not feel power, they feel frustration andimpotency. They wield force, but it is a form of aggression, notauthority. On closer inspection, it becomes apparent that individualswho dominate others are, in fact enslaved by insecurity and areslowly and mysteriously hurt by their own actions. Lao Tzu

attributed most of the world's ills to the fact that people do not feelpowerful and independent."There are literally hundreds of things you can do to increase yourpersonal power. For example, you can learn public speaking,improve your memory, improve your thinking skills, learn to drive atruck, increase your reading speed, rid yourself of phobias andaddictions, exercise regularly, eat healthier food, and on and on. Itis also important to realize how much personal power you alreadyhave. Increasing your personal power is a lifelong project. The mostgeneral approach to increasing personal power is to continuouslyevaluate your level of personal power and identify ways of

increasing it. You can apply the small-step progression principledescribed in a previous 'Millionaire' report to your own self-development and for increasing personal power.- Tendency to become swamped in pettiness and trivialities.One of the quickest ways to descend into a state of negativity is toget caught up in pettiness and trivialities. Many of us waste so muchof our time on this pettiness and negativity.- Self-Rejection. Consider the possibility that self-rejection or self-hatred may be the most fundamental of all human problems. Asimple litmus test or measure of self-hatred is to observe your

reaction to the prospect of extending your life indefinitely; askyourself how you feel about the idea of living forever. If you find


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yourself rejecting the idea out of hand, could it be that at some levelyou suffer from self-hatred?Self-affirmation, the opposite of self-rejection, is connected to abasic attitude of self-acceptance. Nathaniel Branden, the father ofself-esteem psychology, says in The Six Pillars of Self-Esteem:

"An attitude of basic self-acceptance is what an effectivepsychotherapist strives to awaken in a person of even the lowestself-esteem. This attitude can inspire an individual to face whateverhe or she most needs to encounter within withoutcollapsing intoself-hatred, repudiating the value of his or her person, orrelinquishing the will to live. It entails the declaration: 'I chooseto value myself, to treat myself with respect, to stand up for myright to exist.' This primary act of self-affirmation is the base onwhich self-esteem develops."It can lie sleeping and then suddenly awake. It can fight for our life,even when we are filled with despair. When we are on the brink ofsuicide, it can make us pick up the telephone and call for help. Fromthe depths of anxiety or depression, it can lead us to the office of apsychotherapist. After we have endured years of abuse andhumiliation, it can fling us into shouting 'No!' When all we want todo is lie down and die, it can impel us to keep moving. It is the voiceof the life force. It is 'selfishness,' in the noblest sense of that word."[emphasis added]For more information regarding self-hatred, I recommend readingthese books: Learn to Love Yourselfby Sharon Wegscheider-Cruseand The Six Pillars of Self-Esteem by Nathaniel Branden - see

Bibliography, Part 1A.- Defeatism. An important yet little recognized fundamentalhuman problem is defeatism. At some point in their maturationprocess, most individuals come to accept a kind of defeatism withinthemselves. This defeatism is not present in most children;somewhere along the road from childhood to adulthood, individualsbecome "defeated" - life loses its freshness and potentiality andbecomes an uphill battle, a long drawn out defeat, with very littlechance of "winning." A kind of dullness seems to begin to envelopmost of us when we become adults, and continues to enclose us likea spider's silk encloses a fly caught in its web.

- Immaturities. I chose to label this section as "immaturities"rather than "immaturity" in order to emphasize the point that anygiven individual may be mature in some areas of development andimmature in others. A good example is the filmmaker Woody Allen.Woody Allen is a highly talented artist and filmmaker. He is alsofunny and perceptive and his films reflect these qualities. Yet inanother area of his life Woody Allen has demonstrated that he isseverely immature (I am referring to his affair with hisstepdaughter). One only need read any book on famous scandals tosee how many highly "successful" people have demonstrated their

immaturities.


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shampoo, pollution, dyes and preservative chemicals on newclothing, hair spray, cleaning solvents, etc.The presence of toxins can make it difficult to get someone out ofpsychological reversal. And provided someone is reversed in acertain area, they will not be able to improve in that area. For

example, if you have a bad cold and are reversed when it comes tobeing healthy, the cold won't go away. You need to correct thereversal in order for the body to mend itself.A major source of toxins is cooked food. You can significantly (andsometimes profoundly) reduce your toxic load by switching, as faras possible, from eating cooked food to raw food. Many books havebeen written demonstrating the toxicity of cooked food. One of thebest books regarding the toxicity of cooked food is InstinctiveNutrition by Severen L. Schaeffer.In addition to eliminating cooked food from your diet, you may alsowant to look for less toxic alternatives to various household itemsand personal toiletries. You may also want to pay attention to airquality and start using air filtering systems.You can begin to see how important the issue of toxins is topsychological alignment. If you are reversed in any given area (suchas your career, your relationships, or making money), you will notbe able to make any significant improvements. And what if the onlything holding you back is the presence of some toxin which iskeeping you reversed in that area?- Gullibility. Consider what would have happened if, from the startof his political career, nobody believed a word Hitler said; everyone

simply laughed and turned their backs whenever Hitler saidanything political. What power would he have had? How manyvictims would have died because of his words?Practically all humans are gullible to an extraordinary degree. Why?As children, if we didn't believe our parents, they punished usemotionally and even physically. As students, if we didn't believeour "teachers," they punished us in all kinds of way. As achurchgoer, if we don't believe the preacher, we risk "going to Hell."As a worker, if we don't believe the boss, we may well get fired.Pretty well everyone in society is subjected to enormous peerpressure to conform. If you don't share the beliefs of those around

you, you're considered crazy. There are some areas of life wherepractically everything the average person believes is false. Thesolution is to question everything.- Obedience. Once a horse has been broken it timidly acceptsbeing saddled and bridled. The saddle is placed on the horse's backand held in place by a strong strap around the horse's body.Attached to the saddle are stirrups for the rider's feet. The rider'sboots may have spurs used to inflict pain on the horse in order tomake it run faster. The rider may also use a horsewhip.Around the head of the horse a bridle is strapped. Part of the bridle

is a metal bit that passes horizontally through the horse's mouth.The reins are attached to the ends of the bit and are used to steer


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the horse and make it slow down and stop. Pain can be inflicted onthe horse by yanking the reins or pulling on them with a seesawmotion.The above paraphernalia are used to make it easy for a rider tocontrol his or her horse - difficult for the horse to disobey its rider.

The leg of a baby elephant is tied with a rope to a wooden postplanted in the ground. The rope confines the baby elephant to anarea determined by the length of the rope. Initially the babyelephant tries to break the rope, but the rope is too strong. Thebaby elephant "learns" that it can't break the rope.When the elephant grows up into a ten-ton colossus, it could easilybreak the same rope. But because it "learned" that it couldn't breakthe rope when it was a baby, it believes that it still can't break therope, so it doesn't even try. So the largest elephant can be confinedby the puniest little rope.In a sense, the elephant's mind was broken by the rope when it wasa baby.Obedience is the greatest obstacle to discovering who you are -obedience to others, obedience to your own beliefs about yourlimitations.However, disobedience may be punished. The horse that fightstooth and hoof to prevent you from putting on bridle and saddle,may be sold as horse meat. The child who disobeys his or herparents may be spanked. The student who disobeys his or herteachers may be expelled. The citizen who disobeys governmentbureaucrats may be fined, jailed, paroled, etc.

Disobedience has to be creative. Disobey without breaking the law.You also have to formulate your own principles - the guidelines foryour behavior to ensure that you don't harm others or violate theirrights.Disobedience essentially means thinking for yourself and decidingfor yourself what to do and what not to do. When you follow thehow-to instructions of a car-repair manual, you do so out of personalchoice and conscious judgment, rather than blind obedience.Throughout history, people who call themselves "government" haveincluded the worst parasites and destroyers. They have developed ahost of "bridles," "saddles," and "ropes" to ride their subjects. They

call themselves "Kings" (cowboys) and their victims "subjects"(horses). They call their theft "taxes." They brainwash their victimsinto believing that some of the noises and scribbles that emanatefrom their "holy" mouths and "royal" pens, constitute "the law" (so-called) that must be obeyed.The elephant was conditioned or brainwashed to believe that itcouldn't break a puny little rope. Humans are brainwashed tobelieve they must obey the noises and scribbles of destructivepoliticians, lawyers, and bureaucrats. Humans are brainwashed thatthey are like cattle who need a cattle herder to look after them, tell

them what to do, and even feed them.


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Obedience is a major obstacle in achieving psychological alignment- particularly obedience to others and obedience to your own beliefsabout your limitations.- Acceptance of Coercion / Slave Mentality. If you accept inprinciple that others have the right to coerce you - to use force or

the threat of force to compel you - to do what you wouldn't do underyour own volition, you accept being a slave to some extent.Advanced psychologically-aligned people believe that they own theirown lives, minds, bodies, and the fruit of their labor. Self-ownershipis a vital element of advanced psychological alignment.Currently practically all humans believe that the politicians, lawyers,and bureaucrats who call themselves "government" have the rightto coerce others. To the extent that you share this belief, you're apsychologically-reversed slave.- The De Rock Hallucination. In an article Mr. John de Rockincluded the following:"Humans coexist on this planet with entities made up of humansas their cells etc., these entities being called governmentsIt may be very difficult for individual humans to be aware of thethought processes of governmentsI think the best approach may be to try and communicate with thegovernmentGovernments "farm" individuals for their productivityCommunicating with a government is not easy at all"I responded as follows to the de Rock article:"I would like to examine the notion of "communicating with a

government." Let me start by telling you about something thathappened at our seminar in Florida earlier this month. I asked theaudience if any of them believed that "government teaches peoplein school." About a quarter of the audience raised their handsindicating "yes." I asked them how many had actually seen "thegovernment teaching people." Again, about a quarter indicated"yes." I told them that I had seen teachers teaching people, but Ihad never seen any so-called "government" teaching people.I asked them to tell me what this supposed "government" they saythey saw teaching people looked like. I asked them to tell me whatthey actually saw. Nobody had any answers.

In order to communicate with an entity, that entity needs to be ableto receive, process, and return communications. If we want tocommunicate to a "government" we need to ask some questions:

1. Does this "government" have eyes or ears to receive communications; or does

it have a sense of touch so it can receive communications in the form of

braille? (It's no use saying that, "Well, I can communicate to people in

government," because then you're communicating to people, not to a

"government.")

2. Does this "government" have a brain with thought processes to understand

communications?

3. Can this "government" read or write?


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4. Does this "government" have a mouth with which to speak?

5. Does this "government" have an address where you can write to "it"; does "it"

have a phone number where you can call "it?"

6. Has anyone ever observed communication with a "government?"

7. How will you know if you've successfully communicated with a

"government?"

By "hallucinate" I mean "perceive something that isn't" - "seeingsomething where there's nothing." Mr. De Rock - together withabout 99.999% of other humans - hallucinate volitional entitiesthey call "governments" and they imbue their hallucinated"government" idols with magical powers.This is a primitive and debilitating thinking habit about 99.999% ofhumans suffer from. Most people actually believe that some of thenoises that emanate from the mouths and pens of some of theterrocrats masquerading as "government" (so-called) is "the law"(so-called). They imbue these noises and scribbles with magicalpowers as being "special words" which must be obeyed, changed, orrepealed.Many people believe that if "the government" utters the right noisesor writes the right scribbles (they hallucinate as "the law"), then allkinds of problems will magically disappear. Many others believe thatif "the government" (so-called) "repeals" some of "its" noises andscribbles, then all kinds of problems will magically disappear.The phenomenon of "government" (falsely-called) is primarily aphenomenon ofcollective hallucination."

It is really unfair of me to call it the "De Rock Hallucination" becauseabout 99.999...% of humans suffer from it. But who says I have tobe fair?! Henceforth I shall call it the "De Rock Hallucination"because Mr. De Rock has expressed it in the most extreme andabsurd form I've encountered so far - he went so far as to writeabout "the thought processes of governments."The purpose of my comments and questions above was to exposethe hallucination. First I told the story of the people who said theyhad seen "government teaching students in school." But when Iasked them what they had actually seen, they had no answers.There are people who claim to have seen a creature they call

"bigfoot" or "sasquatch." If you ask these people what they saw,they'll tell you that it was something like, "an eight-foot-tall, hairycreature that walks on two big feet." They might even show you apicture or video of it - or a plaster cast of its footprint.I've asked quite a few people who believe in "government" and whostate that they've seen a "government," to tell me what theyactually saw. Nobody has been able to tell me. Nobody has shownme any pictures of a so-called "government"The De Rock Hallucination stems partly from a combination ofgullibility and obedience partly from massive brainwashing andpartly from the "need" to conform, which is really a form ofobedience.


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If you hallucinate an entity outside yourself, and imbue it with allkinds of magical powers, you automatically degrade yourself. Ittends to be a debilitating affliction. Most people feel helpless in theface of the all-powerful "government" monster they hallucinate.Recognizing that the people who call themselves "government" are

all hucksters and the people who believe them are all suckers, isprofoundly empowering.- The Triune Brain. Although we often refer to our brains as asingle, solid unit, it is clear that this is not an accurate description.Rather, our brains consist of a conglomerate of various sub-brainsand sections, all interconnected. Dr. Paul D. MacLean, a prominentbrain researcher, has developed a model of brain structure which hecalls the "triune brain." In other words, humans have not one brainbut three. (Actually, even this is an oversimplification; but thismodel has the advantage of displaying our evolutionary heritage.)MacLean states that the human brain "amounts to threeinterconnected biological computers," with each biocomputerhaving "its own special intelligence, its own subjectivity, its ownsense of time and space, its own memory, motor, and otherfunctions." Each of the three brains corresponds to a majorevolutionary development and are categorized as follows: thereptilian brain, the old mammalian brain, and the new mammalianbrain. MacLean illustrates this point facetiously by pointing out thatwhen a psychiatrist asks his patient to lie down on the couch, he isasking him to stretch alongside a horse and a crocodile.According to the triune model of the brain, evolution has simply

added new sub-brains to preexisting ones like a man who keepsbuilding additional structures onto an old house. But, to continuewith the analogy, with each new addition to the house the physicalstructure of the older components were altered or modified to someextent. In other words, the reptile brain in humans is not exactly thesame as the brain of a lizard. That is not to say we haven't retainedany reptilian functions in our brains; we most certainly have.MacLean has shown that our reptile brains play a major role in ouraggressive behavior, territoriality, and our ritual and socialhierarchies.The reason the triune model of the brain is relevant to the

discussion of psychological alignment is this: personal growth andevolution is largely a matter of exerting more control over our built-in reflexes. Moving more towards the psychological alignment sideof the continuum involves taking steps to gain more control over the"programs" of our lower and more primitive brains. These programswere installed in our brains by evolution and enabled our ancestorsto survive. However, many of these old programs have become"failure programs" in modern humans. Take fear for example. Thiswas an evolutionary-sound program at one time. Although it is stillvery useful today, it can also be a "failure program," as when you

allow yourself to be held back from expanding in new directionsbecause of fear.


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- Bicameral Stage Two. We humans are free and powerful bynature. Practically all "unfreedom" and powerlessness we sufferfrom, we have learned. Some of us may find the idea of beingnaturally free and powerful, frightening. There may be anoverpowering psychological "wimp" in our mind that blinds us to our

freedom and power. If so, the next step is to overcome that wimp.Deep within the psyche of practically every human there resides apernicious wimp. Your wimp is like gravity. It is invisible. It ispowerful. It pervades your life. It pulls you down. It affects yourevery thought, your every action It usurps your power.The wimp within you makes it possible for people to manipulate you.The reason politicians, lawyers, bureaucrats, and IRS (InternalRevenue Stealers) agents get away so easily with theirunconstitutional activities is that practically all their victims areafflicted with virulent wimps that inhabit the core of their psyches.In general it is easy to dupe wimps and separate them from theirconsciousness and their money.Once you begin to understand your own personal wimp andrecognize when it exerts its influence over you, you can begin toovercome it. You do it little by little. An understanding of theevolution of human consciousness will help you identify the natureof your personal wimp. Consider the bicameral model of the mind -table on page 8.According to Dr. Julian Jaynes (The Origin of Consciousness in theBreakdown of the Bicameral Mind), up to about 3,000 years agohumans were not conscious as we know consciousness today. Their

minds worked like this: Situations triggered mental voices and/orvisions that were automatically generated in the right brain, fromwhere they were communicated via the anterior commissure to theleft brain, where the visions were "seen" and the voices "heard."The mental voices and visions "told" people what to do. Today,some people still manifest this form of mentation - sometimes calledschizophrenia. I call this stage in the evolution of consciousness,bicameral stage one - the pre-conscious human. In this stageobedience is paramount.Many people are aware of an automatic, apparently uncontrollable"stream of thoughts" going on in their heads. Sometimes a situation

will trigger an automatic thought like "she doesn't love me,"followed by automatic feelings and emotions - apparently not undercontrol. When I watch and listen to a TV talk show like "GoodMorning America" or "Morton Downey, Jr.," it seems to me that mostof the participants, including the host and the specially invitedspeakers, merely regurgitate their automatic thoughts - theiremphasis being on trying to prove self "right" and others "wrong." Icall this bicameral stage two - the proto-conscious human. In thisstage being "right" is paramount.A rapidly growing number of people have started questioning and

critically examining concepts, beliefs, and behaviors, held sacred bytheir elders and most of their contemporaries. These people want to


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produce better results in their lives: their health, their relationships,their careers. In any area where they think their results are belowexpectations they seek to improve their knowledge, their skills, theircompetence. They also realize that some of their difficulties stemfrom destructive thoughts and behavior patterns acquired or

developed during childhood. Their emphasis is on producingresults. I call this the conscious stage.By conscious I mean critically aware, particularly critically self-aware. The proto-conscious person in bicameral stage two operates"on automatic" most of the time - like driving a car without thinking,or regurgitating automatic thoughts, or reacting emotionally like apuppet, or compulsively making self "right" and others "wrong"without critical awareness of the results being produced.The critically conscious are conscious of their consciousness. Theycritically monitor what they think, say, and do in order to producethe results they want. They develop the thinking skill of self-observation.Many people are in transition from bicameral stage 2 to theconscious stage. Some are still in transition from bicameral stage 1to bicameral stage 2. Some show signs of all three stages.Where does your wimp fit into all this? If you believe in totalobedience to something outside yourself (an external "authority"),your wimp may have total control over your life. If you're abicameral stage two proto-conscious human, your wimp willprobably make you a true believer, a somewhat helpless apathetic,or a compulsive rebel. These three types compare to three of the

life-orientations identified by Dr. Eric Byrne in TransactionalAnalysis: "I'm not OK - you're OK" (true believer); "I'm not OK -you're not OK" (helpless apathetic); and "I'm OK - you're not OK"(compulsive rebel). As you evolve into the conscious stage youmove towards "I'm OK - you're OK."The way you recognize your wimp is to identify any area of your lifewhere the results you produce don't meet your expectations. If youare inclined to lose your cool in certain situations, or in the presenceof certain kinds of people, you have another pointer to your wimp. Ifyou consistently blame things or people outside yourself for yourlack of success or your lot in life, you have another indication that

your wimp is at work. If you're involved in any activity where it isclaimed that "X is the only truth, philosophy, politics, etc.," yourwimp is of the true believer kind. Similarly, your wimp may be thehelpless apathetic or compulsive rebel type. If there are things youwant to do but somehow you don't think you can do them, or youjust never get around to doing them, that is another pointer to yourwimp. If you're stuck in some destructive habit - you want to drop itbut don't seem able to - that is your wimp at work. If you often getvictimized - for example, provoke violence or coercion againstyourself - that is a definite wimp pointer.

If you believe you can't escape the clutches of the Internal RevenueStealers (IRS), then your wimp has got you - there are probably at


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would also label the belief in "government" as a form ofbicameralism.I suggest you study Jaynes's The Origin of Consciousness in theBreakdown of the Bicameral Mindand start examining yourself forsigns of the External "Authority" Syndrome. (See the Bibliography

for more information about this book.)- Poor Thinking Skills. Thought leads to action, which producesresults. Thought is most fundamental. It follows that if we want toimprove the results we produce in life, we have to improve ourthinking.The most basic human problem is poor thinking. If you review all theabove human problems, you find that practically all of them involvethinking. In fact, if you review all these 'free-enterprise money-making reports' you find that practically everything in them revolvesaround better thinking.Social, political, and economic systems are consequences of thequality of thinking. If there is to be improvement in these areas ithas to start with improving the individual quality of thinking. Youhave to start with yourself.Where to StartThe sad fact is that most of us, including myself, still have a longway to go to reach our ideal or achieve our potential. Looking at allthe human problems I've outlined, it may seem an overwhelming orimpossible task to elevate yourself above all these failure programs.Let me suggest that you apply the small-step progression principle -see Special Report #TL13A: The Millionaire's Secret (I) - and start

withWeatherill's Right-Action Ethic: Right thinking causes right actionwhich gets right results: always think, say and do what is right;refuse to think, say or do what is wrong - see Bibliography, Part 1A,page 12.Weatherill and his personnel have made a concerted effort to applythe Right-Action Ethic throughout their company. As a result, duringthe past two decades, annual sales have increased from around $1million to over $70 million!You could also start with Michael LeBoeuf's book The PerfectBusiness - see Bibliography, Part 1A, page 12.

Personal Growth and Self-DevelopmentRecently I discovered a company called Centerpointe ResearchInstitute. They seem to have developed the most advanced "brain-enhancement" technology I know of. Get more information fromtheir Website www.centerpointe.com, or contact them at 4470 SWHall Blvd #173, Beaverton, OR 97005; 1-800-945-2741.How to Make a Fortune from these Human ProblemsSimple. Develop products and services that help solve theseproblems and sell them at a profit. (You may have to elevateyourself - replace some of your personal failure programs with

success programs - in order to get going and succeed.)
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By the way, in my opinion, DEATH is the greatest human problem.Develop the commercial solution to death and you'll make trillions!Let me give you some more tips. Three-hundred-and-seventy-sixyears ago, Francis Bacon wrote in his Novum Organum: "The goodeffects wrought by founders of cities, law-givers, fathers of the

people, extirpers of tyrants, and heroes of that class, extend but forshort times: whereas the work of the Inventor, though a thingof less pomp and show, is felt everywhere and lasts forever." [emphasis added]Now let me introduce the concept of"HEURISTIC." A heuristic is ageneral rule of thumb. Bacon expressed a heuristic, a rule of thumb,that says the inventor is more important than the politician.A heuristic I have often expressed is "the economic means ismore powerful than the political means." In looking forsolutions to the above human problems, look for economicsolutions, rather than political solutions. Look for solutions you canmake money with.Look for inventions. In a sense, these 'free-enterprise money-making reports' are an invention - a marketable invention. I can sellthese reports and make money doing so. In fact, I can even givethem away for free and still make money! How? Some readers willparticipate in some of the programs recommended here, from whichI'll earn commissions.The Bacon Heuristic also illuminates an important problem: Giventhe thousands of books being published every year, how do youidentify the most useful ones? And why would you want to identify

the most useful books? Because the solutions (at least, partialsolutions) to practically all human problems have already beenpublished.Fortunes can be made by developing practical implications forexisting solutions. For example, free enterprise is a solution to ahost of problems. World Trade Clearinghouse is an invention thatexpands free enterprise. (Generally, begging politicians to "changethe law" - the political means - is no solution. You want to look forsolutions you can personally implement.)But let's get back to identifying the most useful books. I foundBacon's heuristic quoted in Adrian Berry's book The Next 500

Years: Life in the Coming Millennium. The very appearance ofthis profound heuristic indicates that Mr. Berry is most likely aprofound thinker and integrator, and that his book is likely to bevery useful.If you quickly look through a book and you find a few powerfulheuristics, then the chances are it's a useful book. When I cameacross the Centerpointe information, I quickly found the heuristic:"Providing the brain progressively with input it finds difficult tohandle, pushes the nervous system to reorganize at higher levels offunctioning."

(Incidentally, when I started writing and compiling these reports Iwas relatively poor. By applying these principles, I became


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financially independent in about six months, even before I hadcompleted reports VII and VIII!)

MAKING MONEY WORK FOR YOUby Frederick MannMost individuals - and most companies - work for money. They tend

to have huge debts and pay a great deal of interest. They tend to beat the effect or mercy of money. They frequently experiencecash-flow problems - difficulties with paying the bills. Sometimesmajor companies have to sell off some of their assets and lay offthousands of personnel just to pay their bills and survive.Some individuals - and companies - shift into a mode of operationwhere money works for them, rather than working for money. Ihave personally experienced this shift. I no longer have to work formoney, because money now works for me. And the same applies tosome of the companies I've launched.When money works for you, you are cause over money. Youexperience "Mind-over-Money!" Money - or the lack of it - ceases tobe problem.The value of this shift is priceless, because once you have madethe shift, you can simply create whatever money you want. Knowingthat you do not have to work for money is extremely liberating andgives you an intense feeling of happiness and well-being.[The Arizona Republic of April 16, 1996, carried a report on "BryantUniversal Roofing Inc., one of the nation's largest roofing contractorswith an estimated $150 million in business last year, laid off itsentire workforce of 1,300 workers"

"[H]as closed its doors and left about 370 Arizona employeesjobless, some of them without paychecks for as long as threeweeks.""The company had undergone a debt restructuring about twomonths ago, receiving a $15 million revolving loan"So, here we have a company with 1,300 workers and $150 millionannual revenue. They also have a big debt and have to makesubstantial interest payments. They run into severe cash-flowproblems. Suddenly they can't cover their payroll and they have toclose their doors.Had this company applied Nick Penn's Most Basic Wealth Principle -

see Special Report #TL13A: The Millionaire's Secret (I) - instead ofsuffering from ever-increasing debt, they would have accumulatedcash and applied the cash to create additional income streams. Theinformation in these reports is potentially worth hundreds of millionsto such a company.]Debt can be a horrendous obstacle to wealth. In a sense, debt is aviolation of the Most Basic Wealth Principle, because in essence itinvolves consuming more than you produce. For many people, thefirst step to learning to become wealthy is to learn how to get out ofdebt.

When you borrow money on which you have to pay interest, you atleast partially have to work for the lender to pay his interest. (Of
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course, if you can borrow money at 10% per year and use it to earn15% per year for you, then you're making someone else's moneywork for you!)My father was a farmer who early in his career got into debt. Heworked hard - mostly to pay interest to the bank. He died a poor

man. Most of his working life was spent enriching the bank.To learn how to get out of debt I recommend the superb book YourMoney or Your Life by Joe Dominguez and Vicki Robin. - seeBibliography.Most paper currencies constitute "debt money" - in order for thecurrency to be printed and put into circulation, debt has to becreated first. Historically, all such currencies have eventuallydropped to zero value - see Special Report #TL13C: The Millionaire'sSecret (III). The same is likely to happen to modern "paper money."

ANNOTATED BIBLIOGRAPHYby Frederick MannIncluded here are books I believe to be of the greatest practicalvalue for expanding and raising your comfort zone, and increasingyour personal wealth. No one person can tell you everything youneed to know about realizing your potential or how to make afortune or become a millionaire. Most successful people and/ormillionaires don't really know completely why or how they did it -much knowledge is tacit or unspoken; and, as Nietzsche said,human consciousness is in its infancy. The more people you learnfrom, the better. And the more information you have available toyou, the more powerful the decisions you make.

This Bibliography is divided into three parts. Part 1 - see SpecialReport #TL13F: The Millionaire's Secret (VI) - contains the books Iregard as most important -fundamental. Part 2 is important -primary. Part 3 is less important - secondary. Part 1A containsimportant books I discovered recently, as well as additional booksreferenced in reports VII and VIII.Part 1ABerry, Adrian:The Next 500 Years: Life in the Coming Millennium(W.H. Freeman, NY; 1996). Vital insights, principles, and heuristicsrelating to wealth. Inspiring view of our future.Bieler, Henry G., M.D.:Food is Your Best Medicine (Ballantine, NY;

1982). An excellent raw-food diet book. Strong argument andevidence for eating raw meat.Branden, Nathaniel:Taking Responsibility: Self-Reliance and theAccountable Life (Simon & Schuster, NY; 1996). What self-responsibility is and why it's the key to all else. "Branden willundoubtedly rank as one of the great psychologists of the twentiethcentury." - Colin Wilson, famous author ofThe Outsider.Branden, Nathaniel:The Six Pillars of Self-Esteem (Bantam, NY;1994). Probably the best book on self-esteem in existence.Brown, Tony:Black Lies, White Lies: The Truth According to

Tony Brown (Morrow, NY; 1995). Tony Brown is a black conservativejournalist who hosts the Tony Brown's Journal show on the Public
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Broadcasting Service. He's a strong advocate of self-reliance andpersonal empowerment. He has played a major role in exposing the"AIDS" hoax.Cook, David & Sellers, Deborah:Launching a Business on theWeb (Que Corp., Indinapolia, IN; 1995). An excellent manual for

launching a business on the Internet's Worldwide Web.Deci, Edward L.:Why We Do What We Do: The Dynamics ofPersonal Autonomy(Putnam, NY; 1995). An important manual ofmotivation, personal autonomy, and freedom. Includes importantmotivational studies that yielded surprising results and findings.Dominguez, Joe & Robin, Vicki: Your Money or Your Life:Transforming Your Relationship with Money and Achieving FinancialIndependence (Penguin Books, NY; 1992). A comprehensive,systematic, step-by-step approach to implement the Most BasicWealth Principle: Produce More than You Consume. A superbapproach to getting out of debt. Thoroughly tried and testedmethods that have worked for thousands of people. One of the bestbooks on wealth creation I know of.Duesberg, Dr. Peter: Inventing the AIDS Virus (Regnery,Washington, DC; 1996). More than 300 leading medical researchers,physicians, scientists, academics, and Nobel prize winners fromaround the world have publicly questioned the political dogma that"HIV causes AIDS." A comprehensively documented 720-pageexpos of the "AIDS" scandal.Emery, Gary, PhD. & Emery, Pat:The Positive Force:Overcoming Your Resistance to Success (Penguin, NY; 1992).

Whenever you want something, there also tends to be automaticresistance to getting what you want. Your desire is the first force.The resistance is the second force. "When you work only with yourfirst-force desire or the second-force resistance, you're stuck on thehorizontal level. Good feelings, the third force, allow you to ascendto a higher level of perception and functioning." Includes a chapteron psychological reversal.Goldratt, Eliyahu M.:The Goal: A Process of OngoingImprovement(North River Press, Great Barrington, MA; 1986). Oneof the best management books available. Translated into 13languages; sold over a million copies.

Goldratt, Eliyahu M.:It's Not Luck(North River Press, GreatBarrington, MA; 1994). Breakthrough problem-solving thinkingprocesses.Golomb, Jacob.:Nietzsche's Enticing Psychology of Power(IowaState University Press, Ames, IA; 1989). In my opinion, Nietzschewas both one of the greatest psychologists and one of the greatestphilosophers of all time. More than anyone else, Nietzsche inspiredme to throw off my slave mentality and develop my personal power.(See also Thiele below.)Gross, Martin L.:The Political Racket: Deceit, Self-Interest and

Corruption in American Politics (Ballantine, NY; 1996).


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Comprehensive expos of corruption in the American politicalsystem.Hartmann, Thom:Attention Deficit Disorder: A DifferentPerception (Underwood Books, CA; 1993). If anyone you know hasbeen branded as "suffering from attention deficit disorder," you

better read this book. Contrasts "hunter-types" to "farmer types."Your success in life may depend on establishing whether by natureyou're a "hunter" or a "farmer."Hawkins, David R., MD.:Power vs Force: An Anatomy ofConsciousness (Veritas Publishing, SR2 Box 817, Sedona, AZ 86336;Fax: 520-282-4789; 1995). Important information on raising level ofconsciousness, increasing personal power, and kinesiology. Containssome powerful heuristics.Katselas, Milton:Dreams Into Action: Getting What You Want!(Dove Books - Distributed by Penguin, NY; 1996). Down-to-earthtechniques for converting your limitations and blocks into triumphs;how the most "unlikely winners" can transform their dreams intoeffective action and spectacular results.LeBoeuf, Michael:The Perfect Business: How to Make a Millionfrom Home (Simon & Schuster, NY; 1996). You already have thegreatest moneymaker in the world: your mind. But you may nothave a user manual for it. LeBoeuf has produced an excellent usermanual on how to create your perfect business.Morris, Roger:Partners in Power: The Clintons and their America( Henry Holt, NY; 1996). A 500-page expos and indictment of Billand Hillary Clinton. If you don't yet realize just how corrupt the

Clintons are, you should read this. Written by a former member ofNixon's National Security Council - who resigned his post in protestover the Vietnam War - and published by a major New Yorkpublisher.Savage, Eric:How to Start a Global Business Empire - Even fromYour Own Home (Neo-Tech Publishing, 850 S. Boulder Hwy,Henderson, NV 89015; Tel.: (702) 891-0300). Important guidelinesand principles for "globalizing" your business.Schaeffer, Severen L.:Instinctive Nutrition (Celestial Arts,California; 1987). One of the best raw-food diet books available.Schuller, Robert H.:Self-Love: The Dynamic Force of Success

(Hawthorne Books, NY; 1969). "[T]hose who think negativelysimply do not think highly of themselves. Every negative thinker Ihave ever met distrusts himself, belittles himself, and downgradeshimself. This lack of self-worth lies at the root of almost every one ofour personal problems." A comprehensive manual of self-love.Sieden, Lloyd Steven:Buckminster Fuller's Universe (PlenumPress, NY; 1989). A comprehensive biography with an emphasis onthe principles and methods discovered and developed by aremarkable philosopher/inventor.Thiele, Leslie Paul:Friedrich Nietzsche and the Politics of the

Soul: A Study of the Heroic Individualsim (Princeton University Press,NJ; 1990). One of Nietzsche's most powerful themes was; "how to


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become who you really are." Thiele writes, "The individual is not somuch a reality as a goal. The heroic task, assumed only by the few,is to become a sovereign individual The aim is to the curse ofindividuation into the blessing of autonomy." Must reading foranyone who wants to become an autonomous sovereign individual.

(See also Golomb above.)Van Fleet, James K.: The Power Within! Tap Your Inner Force andProgram Yourself for Success (Prentice Hall, NJ; 1994). "[W]ithineach and every human being there is an infinite, unlimited, andpowerful force that works even better than the most sophisticatedcomputer you could ever imagine. That infinite and unlimited forcewithin every person is the subconscious mind, The Power Within! lying there dormant, just waiting for you to use it You need only toactivate it and put its power to work in your life so that all thesemarvelous benefits - and more - can be yours."Wegscheider-Cruse, Sharon.:Learning to Love Yourself: FindingYour Self-Worth (Health Communications, Dearfield Beach, FL;1987). Self-worth is a choice. How to rid yourself of self-defeatingthinking and behavior. All the things you need to do to develop yourself-worth and learn to love yourself.Wetherill, Richard W.:Dictionary of Typical Command Phrases(Alpha Publishing, Royersford, PA; (800) 992-9124; 1992). "Peoplethink their way into trouble; therefore, they can think their way out."An indispensable manual for improving your thinking skills. Acomprehensive dictionary of "command phrases" that trap people inwrong thinking that produces wrong results.

Wetherill, Richard W.:How to Solve Problems and PreventTrouble (Alpha Publishing, Royersford, PA; (800) 992-9124; 1991).The Right-Action Ethic: Right thinking causes right action which getsright results: always think, say and do what is right; refuse to think,say or do what is wrong. All preventable problems are caused bypoor thinking. An excellent manual of thinking skills.Wetherill, Richard W.:Leadership Into the 21st Century(AlphaPublishing, Royersford, PA; (800) 992-9124; 1992). How to apply theRight-Action Ethic in business.Wetherill, Richard W.:Right is Might: A Basic Book on EthicalBehavior(Alpha Publishing, Royersford, PA; (800) 992-9124; 1991).

"Of all the vital faculties available to man, the ability to base one'slife on the principle of absolute right is the ability that underlies allthe rest." The basic exposition of the Right-Action Ethic.Part 2Applied Cynergetics: The Cynergetics Sixty MinuteSuccess/Wealth Guidebook(Applied Cynergetics, 1308 Broad St,San Luis Obispo, CA 93401; 1991). Key success principles you canread in 60 minutes. Down-to-earth. Very powerful.Bandler, Richard & Grinder, John: Reframing: Neuro-LinguisticProgramming and the Transformation of Meaning (Real People

Press, PO Box F, Moab, UT 84532; 1985). Powerful techniques for


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changing the ways we see things and the meanings we attach towhat we see.Bandler, Richard & Grinder, John: Using Your Brain - for aChange (Real People Press, PO Box F, Moab, UT 84532; 1985).Powerful self-reprogramming techniques.

Bridwell, Rodger W.: Reality in the Stock Market(Lancer Books,NY; 1970). Important information on how to win in the stock market,including the "Unique Profit Breakthrough" concept.Davidson, James Dale: The Squeeze (Simon & Schuster, NY;1980). The Chairman of the National Taxpayers Union writes abrilliant and insightful analysis of the U.S. economy:"The professions have so augmented their incomes throughlegislation, regulation, and litigation that the law itself has becomethe public enemy.""New rules, regulations, and laws are being churned out in analmost incomprehensible volume.""The thief maximizes his profits when the rules allow an exceptionfor him. If he could, he would explicitly amend the law to granthimself a licence to steal."Contemporary politics does not have an answer for the decliningstandards of the middle class.""Everything government touches turns to crap." - Ringo Starr.Dowling, Colette: The Cinderella Complex: Women's Fear ofIndependence (Simon & Schuster, NY; 1981). For women tounderstand and overcome their dependence on men. For men tounderstand how the same principles apply to their dependence on

big-daddy government.Ellis, Albert, Ph.D.: Human Psychotherapy: The Rational-EmotiveApproach (McGraw-Hill, NY; 1973). Manual for psychotherapists onRational-Emotive Therapy - how to solve psychological problemswith improved thinking skills.Freeman, Dr. Arthur & DeWolf, Rose: The 10 Dumbest MistakesSmart People Make and How to Avoid Them (Harper Collins, NY;1992). Excellent identification of types of mistakes many of usmake. Can greatly increase your decision-making power.Fromm, Erich: On Disobedience and Other Essays (Routledge &Kegan Paul, London; 1984). Why disobedience is a virtue and

obedience is evil. Why disobedience is the first step towarddeveloping real consciousness.Gillies, Jerry: Friends: The Power and Potential of the CompanyYou Keep (Coward, McCann & Geoghegan, NY; 1976). Superb how-tomanual for handling friendships.Gillies, Jerry: Moneylove: How to Get the Money You Deserve forWhatever You Want(Warner Books, NY; 1978). "Wealth is attractedto the person who is emotionally and intellectually ready to acceptit, expect it, and enjoy it. Poverty consciousness will overwhelm youif you don't have a personal program for prosperity."

Hansen, George (Congressman): To Harass our People: The IRSand Government Abuse of Power(Positive Publications, PO Box


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23560, Washington, DC 20024; 1984). Exposes many IRS atrocities,including its assault on religion.Hapgood, David: The Screwing of the Average Man (BantamBooks, NY; 1974). A brilliant, detailed analysis of how we getscrewed by government, bankers, stock- and insurance brokers,

lawyers, and other professionals:"The average man has of course always been a loser, at least sincethe invention of agriculture made it profitable for one person toexploit another Sometime in the late sixties, the average man'sdomestic economy stalled In 1974 a group of congressmen led byJohn McFall of California estimated that wealth was beingtransferred to the richest one fifth of the population from thosebelow them at the rate of $10 billion a year This divine right ofhustlers flourished from the earliest days in America"Hazlitt, Henry: Economics in One Lesson (Arlington House, NY;1979 - first published in 1946). The classic text on economics for thelay person. Read it and you will understand more than mostprofessional economists with their "doctorates."Hopkins, Claude C.: My Life in Advertising & Scientific Advertising(NTC Business Books, 4255 W. Touhy Ave, Lincolnwood, IL 60646;1990 - first published in 1927 and 1923, respectively). A must foranyone involved in advertising. Down-to-earth. David Ogilvy said,"Nobody should be allowed to have anything to do with advertisinguntil he has read this book (Scientific Advertising) seven times. Itchanged the course of my life."Kawasaki, Guy: Selling The Dream: How To Promote Your Product,

Company, or Ideas - and Make a Difference - Using EverydayEvangelism (Harper Collins, NY; 1991). A former Apple Computerexecutive - who played a major role in the development of theMacintosh computer - explains how a vision or dream is spreadthrough "everyday evangelism." Includes the "Macintosh ProductIntroduction Plan."Lancaster, Don: The Incredible Secret Money Machine (Howard W.Sams, 4300 West 62nd St., Indianapolis, IN 42268; 1980).Unconventional advice for starting your small private business.Provides very useful guidelines for entrepreneurs of the new realfree-enterprise economy:

"Your own trip has to be the absolute center of everything you do,everything you work with, and everything you believe in. Doing ithas to be much more important to you than making money, moreimportant than worrying about what people think, and moreimportant than behaving, competing, or complying the way othersthink you should."Laut, Phil: Money Is My Friend(Trinity Publications, 1636 N. CursonAve, Hollywood, CA 90046). Exposes money myths. Affirmations.Inspired by Leonard Orr, founder of "Rebirthing." "Financial Freedomis when you never do anything that you don't want to for money and

you never omit doing something that you want to do because oflack of money. Another way of describing the condition of financial


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freedom is that money works for you, instead of you working formoney."Mungo, Raymond: Cosmic Profit: How to Make Money WithoutDoing Time (Little, Brown, Boston; 1980). "There must be, I thought,there ought to be, a different kind of profit, the kind that gives

people a way to make a living doing what they enjoy, enables themto live free in their hearts. It is the rarest kind of profit, the gift oflife, energy runaround, cosmic profit - the sense of being restoredand excited and energized, rather than drained, by a day's work."Nadler, Gerald & Hibino Shozo: Breakthrough Thinking: Why WeMust Change The Way We Solve Problems, And The Seven PrinciplesTo Achieve This ( Prima Publishing, PO Box 1260GN, Rocklin, CA95677; 1990). A brilliant synthesis of the principles the mosteffective problem-solvers use. Why organizations - particularlygovernments - can't solve problems. "Individual human brainpoweris the world's most valuable resource."Patent, Arnold M.: You Can Have It All: The Art of Winning theMoney Game and Living a Life of Joy(Money Mastery Publishing, Box336, Piermont, NY 10968; 1984). Powerful concepts and principlesfor mastering money and life in general. Inspired by Leonard Orr,founder of "Rebirthing."Phillips, Michael: The Seven Laws of Money(Random House, NYand Word Wheel Books, Menlo Park, CA; 1974). "My understandingof the First Law of Money [money will come when you are doing theright thing] is that a person's focus must be on his passion. He mustbe able to integrate who he is with what he is doing, see his project

as a whole, and do his work systematically in order to legitimatelyexpect the money to take on its secondary "helping" role."Rand, Ayn: Capitalism: The Unknown Ideal (New American Library,NJ; 1967). An immigrant from Russia explains capitalism toAmericans. Includes three articles by Alan Greenspan: "Antitrust,""Gold and Economic Freedom," and "The Assault on Integrity." Hehas since become Chairman of the Federal Reserve Board.Reeves, Rosser: Reality in Advertising (Alfred A. Knopf, NY; 1979 -first published in 1960). An enduring advertising classic. Describesimportant advertising concepts and principles. Down-to-earth.Ries, Al & Trout, Jack: Horse Sense: The Key to Success Is Finding

a Horse to Ride (McGraw-Hill, NY; 1991). A most important "successbook." According to Ries and Trout: "The purpose of this book is toshake you out of your concentration on yourself. We think you needto open your mind to the outside world. You need to search forsuccess outside of yourself. This book will describe some of thepeople, places, things, and ideas where you can find it. Losers lookinside themselves for the key to success when success is all roundthem, needing only an open mind and a keen eye. Winners look toothers to make then successful. You have to know where to look andwhat to look for."

Ries, Al & Trout, Jack: Positioning: The Battle For Your Mind(Warner Books, NY; 1986 - first published in 1981). A marketing


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classic. How to get your company and your product "in the mind" ofyour customer. Down-to-earthRinger, Robert J.: Looking Out For #1 (Fawcett Crest Books, NY;1977). "Dedicated to the hope that somewhere in our universe thereexists a civilization whose inhabitants possess sole dominion over

their own lives, where every individual has the ability to recognizeand the courage to acknowledge reality, and where governments aswe know them do not exist.""Looking out for Number One is the conscious, rational effort tospend as much time as possible doing those things which bring youthe greatest amount of pleasure and less time on those which causepain. Everyone automatically makes the effort to be happy, so thekey word is "rational.""Ringer, Robert J.: Restoring the American Dream (Harper & Row,NY; 1979). Important guide to understanding government andfreedom. Chapter called "Keeping It All in Place" provides one of themost important keys to the ability of governments to maintain theirdestructive power.Ringer, Robert J.: Winning Through Intimidation (Circus/Futura,London; 1978 - first published in 1973). A very important book forlearning the principles, mechanics, and dynamics of intimidation. "[T]he results a person obtains are inversely proportionate to thedegree to which he is intimidated." The reason it is vital tounderstand intimidation is to make it more difficult for people toscrew you.Robbins, Anthony: Unlimited Power(Ballantine Books, NY; 1986).

Loaded with power and success principles.Rogers, David J.: Fighting to Win: Samurai Techniques for YourWork and Life (Doubleday, NY; 1984). Important Samurai powerprinciples.Ropp, Robert S. de: Warrior's Way: The Challenging Life Games(Dell Publishing, NY; 1979). Autobiography of a "truth seeker."Important power principles for different styles of warriors.Rothschild, Michael: Bionomics: The Inevitability of Capitalism(Henry Holt, NY; 1990). A brilliant integration of biology andeconomics. Explains from a biological viewpoint, why coercive(government) interference with the free market can only make

things worse. Rothschild says: "Capitalism, or the market economy,or the free-enterprise system was not planned. Like life on earth,it did not need to be. Capitalism just happened, and it will keep onhappening. Quite spontaneously. Capitalism flourishes whenever itis not suppressed, because it is a naturally occurring phenomenon.It is the way human society organizes itself for survival in a world oflimited resources."Sher, Barbara: Wishcraft: How to Get What You Really Want(Ballantine Books, NY; 1979). A superb practical guide to help youfind your goals and make your dreams come true. How to create a

support system, often vital to success. Extensive list of resources.


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Spence, Gerry: With Justice for None: Destroying an AmericanMyth (Penguin Books, NY; 1989). Comprehensive expos of theAmerican system of injustice. The corruption of the law.Stang, Alan: Tax Scam: How the IRS Swindles You and What YouCan Do About It( Mount Sinai Press, PO Box 1220, Alta Loma, CA

91701 - (714) 980-3165). Exposes a wide range of aspects of the IRSscam, including court corruption. Important information on what youcan do about it.Steward, Hal D.: Money Making Secrets of the Millionaires (ParkerPublishing, NY; 1972). Powerful set of money-making and successconcepts and principles. Biographical.Suarez, Benjamin: 7 Steps to Freedom II: How to Escape theAmerican Rat Race (Suarez Corporation Industries, 7800 WhippleAve, NW, North Canton, OH 44720 - (216) 494-5504; 1993). Awealth of practical mail-order know-how. Autobiographical. Down-to-earth.Sugarman, Joseph: Success Forces (Contemporary Books,Chicago; 1980). Autobiography of the successful mail ordermarketer of calculators and other electronic gadgets. Down-to-earth.Toffler, Alvin: Powershift: Knowledge, Wealth, and Violence at theEdge of the 21st Century(Bantam Books, NY; 1991). Violence,money, and knowledge as sources of power. Force or violence orcoercion used to be the dominant source of power. Then moneybecame the dominant source. The new dominant source of power isknowledge. This is the "powershift." The power of the future will

belong to those best able to apply knowledge. Highlyrecommended.Uris, Auren: The Mastery of People (Prentice-Hall, NJ; 1964).Important principles to increase your power in dealing with others.Wing, R.L., Translator: The Tao of Power: A Translation of the TaoTe Ching by Lao Tzu (Doubleday, NY; 1986). The most usefulrendition of the Tao Te Ching I've come across. Good commentaries.Zunin, Leonard, M.D,: Contact: The First Four Minutes (BallantineBooks, NY; 1972). A technology for creating good first impressions,Part 3Antin, H. Brad and Alan J: Secrets from the Lost Art of Common

Sense Marketing (The Antin Marketing Group, 600 Cleveland St#780, Clearwater, FL 34615). Practical, powerful marketingprinciples. How to succeed during recessions and depressions.Down-to-earth.Arden, Lynie: The Work-At-Home Sourcebook(Live OakPublications, PO Box 2193, Boulder, CO 80306; Fourth Edition;1992). Already, 40 million Americans work at home. This number isgrowing by almost 20% per year. Eventually, as much as three-quarters of the work done in the U.S. could be done at home. Thisbook constitutes a comprehensive resource guide for home-based

work and business opportunities.


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Axelrod, Robert: The Evolution of Cooperation (Basic Books, NY;1984). Why and how cooperation tends to evolve spontaneously.Bennis, Warren & Nanus, Burt: Leaders: The Strategies forTaking Charge (Harper & Row, NY; 1985). An attempt - in myopinion, successful - to formulate a general theory of leadership. A

leader formulates an inspiring vision; communicates that visioneffectively; generates trust in himself or herself, the vision, and theorganization; regards the activity of leadership as a means for self-development.Block, Stanley, M.D. & Correnti, Samuel, Ph.D.: Psyche, Sexand Stocks: The Psychodynamic Key to Beating the Market(WindsorBooks, PO Box 280, Brightwaters, NY 11718; 1973). Psychologicalforces (sometimes hidden) behind winning and losing. How totranscend compulsive losing. Important information onunderstanding money, personal growth and development, anddecision-making.Brothers, Dr. Joyce: How to Get Whatever You Want Out of Life(Random House, NY; 1978). Superb advice and skills for increasingyour personal power. A range of psychological principles you canapply.Brown, Barbara, B.: Supermind: The Ultimate Energy(Harper &Row, NY; 1980). How to wake up the power of your mind.Clance, Dr. Pauline Rose: The Impostor Phenomenon:Overcoming the Fear that Haunts Your Success (PeachtreePublishers, Atlanta, GA; 1985). Important for anyone who feels he orshe might be an impostor when successful.

Comfort, Alex: Authority and Delinquency: A Study in thePsychology of Power(Sphere Books, London; 1970). "Thegovernment of a modern industrial state, backed by the police,army, the media of communication, wields powers undreamed ofone hundred years ago. The abuse of these powers by politicalopportunists, gangsters, psychopaths and authoritarian cliques posea far more serious threat to society than the ordinary criminal."Cooper, Dr. Morton: Change Your Voice Change Your Life (Harper& Rowe, NY; 1985). Practical exercises for improving the quality ofyour voice.Cunningham, Jan: All About Multi-Level Marketing - The Wave of

the Future with Five Steps to Success (CMC Multi-Level Marketing,1020 15th Street, Suite 41C, Denver, CO 80202; 1986). "Of the500,000 millionaires in America today [1984], 20% of them madetheir fortune from 1978 to 1984, in six short years, in Multi-LevelMarketing."Dawson, Roger: Secrets of Power Persuasion: Everything You'llEver Need to Get Anything You'll Ever Want(Prentice Hall, NJ; 1992).The most comprehensive and most powerful book on persuasion Iknow of. Down-to-earthDrexler, K. Eric: Engines of Creation: The Coming Era of

Nanotechnology(Anchor Press, NY; 1986). "Nanotechnology" is thescience and engineering of the very small - the domain of machines


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that manipulate matter at the molecular and atomic levels. Profoundimplications for knowledge, communication, computing,engineering, health, longevity, and even biological or physicalimmortality.Duck, Steve: Friends, for Life: The Psychology of Close

Relationships (The Harvester Press, Brighton, England; 1983). Apractical methodology for establishing and managing relationships,based on scientific research.Du Vall, Dean F.V.: DAX Complete Guide To Direct Mail and MailOrder(Du Vall Press, Box 1595, Boulder City, NV 89005; 1982).Useful, practical advice from a highly successful practitioner.Autobiographical. Down-to-earth.Du Vall, Dean F.V.: The Du Vall Method For Acquiring Great Self-Publishing Wealth (Du Vall Press, Box 1595, Boulder City, NV 89005;1982). Du Vall describes how he did it. Important principles.Autobiographical. Down-to-earth.Du Vall, Dean F.V.: Grab Your Share of the Wealth: AComprehensive Course on Commercial Newsletter Publishing (DuVall Press, Box 1595, Boulder City, NV 89005; 1984). A valuableguide to newsletter publishing. Cost me $100. Autobiographical.Down-to-earth.Dyer, Dr. Wayne, W.: Your Erroneous Zones (Sphere Books,London; 1977). Excellent advice on improving the power of yourchoices. Dyer: "You are the sum total of your choices."Eisen, Jeffrey, Ph.D.: Powertalk!: How to Speak It, Think It, andUse It(Simon & Schuster, NY; 1984). Increasing your power through

the way you talk.Elias, Christopher: Fleecing the Lambs (Fawcett Publications, CT;1971). What you should know before investing on Wall Street.Elgin, Suzette Haden: The Gentle Art of Verbal Self-Defense(Prentice-Hall, NJ; 1980). Strategies and tactics for defendingyourself against verbal attacks.Emery, Stewart: Actualizations: You Don't Have to Rehearse to BeYourself(Doubleday, NY; 1978). Excellent how-to-manual formanaging a wide range of relationships.Emery, Stewart: The Owner's Manual for Your Life: The Book YouShould Have Gotten at Birth but Didn't(Doubleday, NY; 1982). An

outstanding book about fear, power, and love.Erikson, Erik H.: Gandhi's Truth: On the Origin of MilitantNonviolence (Norton, NY; 1969). A penetrating analysis andbiography of Mohandas Gandhi.Fensterheim, Herbert, Ph.D. & Jean Baer: Stop Running Scared!Fear Control Training: The New Way to Conquer Fears, Phobias andAnxieties (Dell Publishing, NY; 1977). Comprehensive analysis offear. How to overcome specific fears.Fleet, James K. Van: Miracle People Power(Parker Publishing, NY;1975). Powerful, practical techniques for influencing people. Down-

to-earth.


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Fleet, James K. Van: The 22 Biggest Mistakes Managers Make AndHow to Correct Them (Parker Publishing, NY; 1973). An importantset of tools for every leader or manager. Down-to-earth.Fraser-Robinson, John: The Secrets of Effective Direct Mail(McGraw-Hill, London; 1989). Comprehensive British textbook,

specifically on direct mail - advertising via mail. Covers the minutestdetails, for example designing mailpieces with a "natural eye path" -various items are placed so the eye follows a natural path, pickingup the essential information on each page in a second or two.Extremely sophisticated.Gabor, Andrea: The Man Who Discovered Quality(Penguin, NY;1990). The management philosophy of W. Edwards Deming, themain inspiration behind the quality revolution in Japan. HowDeming's principles were implemented in major U.S. corporationssuch as Ford, Xerox, and GM.Glasser, William, M.D.: Positive Addiction (Harper & Rowe, NY;1985). One of the best starting books for increasing personal power.Hagberg, Janet O.: Real Power: The Stages of Personal Power inOrganizations (Winston Press, MN; 1984). Important formulas foracquiring and increasing power.Hawken, Paul: Growing a Business (Simon & Schuster, NY; 1987).While in his twenties, Hawken started Erewhon, which became thelargest distributor of natural foods. Says Hawken:"[For] the new and growing business, too much money is a greaterproblem than too little"" [T]he successful business is an expression of a person."

"The self-owned and -operated business is the freest life in theworld.""Being in business is not about making money. It is a way tobecome who you are."Helmstetter Shad: Choices (Pocket Books, NY; 1990). How toimprove your ability to choose.Helmstetter Shad: Finding the Fountain of Youth Inside Yourself(Pocket Books, NY; 1991). To increase your youthfulness, vitality,and health.Helmstetter Shad: The Self-Talk Solution (Pocket Books, NY;1988). Important principles of personal programming.

Hoge, Cecil C., Sr.: Mail Order Moonlighting (Ten Speed Press;1976). How to start a mail order business in your spare time. Atreasury of practical advice. Sophisticated.Holtz, Herman: Great Promo Pieces: Create Your Own Brochures,Broadsides, Ads, Flyers, and Newsletters That Get Results (JohnWiley, NY; 1988). Excellent instruction manual for writingadvertising copy. Down-to-earth.Hopkins, Tom: How to Master the Art of Selling (Warner, NY; 1980).Comprehensive textbook on selling by one of the world's greatestsalesmen of all time. Down-to-earth.


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Hutchison, Bruce, Ph.D.: Psycho-Logic: How to Take Charge ofYour Life (Prentice-Hall, NJ; 1983). Excellent for discovering personalillogical "psycho-logic" and replacing it with logical "counter-logic."Keirsey, David & Bates, Marilyn: Please Understand Me:Character & Temperament Types (Prometheus Nemesis Book Co.,

CA; 1984). Classifies 16 different character types. Important keys tohuman behavior.Kennedy, Daniel S.: The Ultimate Sales Letter(Bob Adama, 260Center St, Holbrook, MA 02334; 1990). Powerful, step-by-stepprocedure for writing winning sales letters. Down-to-earth.Kiley, Dr. Dan: The Peter Pan Syndrome: Men Who Have NeverGrown Up (Corgi Books, London; 1983). For men who haven't grownup and women who want to help their men grow up.LeBoeuf, Michael, Ph.D.: How to Win Customers and Keep Themfor Life (Berkley Books, NY; 1989). Covers product development,marketing, selling, and customer service. Down-to-earth.Levinson, Jay Conrad: Guerilla Marketing: Secrets for Making BigProfits from Your Small Business (Houghton Mifflin, Boston; 1984).Covers a wide range of marketing methods and vehicles, "Guerillamarketing demands that you scrutinize every single one of thesemarketing methods and more, then use the combination that seemsbest for your business."Lilly, John C.: The Human Biocomputer(Sphere Books, London;1974). Important characteristics of your brain as a programmablecomputer.Lynch, Dudley & Kordis, Paul L.: Strategy of the Dolphin: Scoring

a Win in a Chaotic World(William Morrow, NY; 1988). Importantbusiness and management principles.Milgram, Stanley: Obedience to Authority: An Experimental View(Harper & Row, NY; 1974). Must reading for appreciating the degreeof obedience and the potential consequences.Nash, Edward L.: Direct Marketing: Strategy, Planning, Execution(McGraw-Hill, NY; 1982). Comprehensive textbook, covering a rangeof media - mail order, direct mail, telephone, radio, TV.Sophisticated.Ogilvy, David: Ogilvy On Advertising (Pan Books, London; 1983).One of the most successful advertisers tells how it is done. On page

210 there is a picture of Governor Dewey ("a scientific demagogue")with two posters from his 1950 campaign: "CRUSADE FOR FREEDOM- SEND A MESSAGE BEHIND THE IRON CURTAIN" and "CRUSADE FORFREEDOM - LIGHTS THE TORCH OF LIBERTY FOR THE CAPTIVEPEOPLE OF EUROPE AND ASIA." Ogilvy says, "There is one categoryof advertising which is totally uncontrolled and flagrantly dishonest:the television commercials for candidates in Presidential elections.I have never taken political parties as clients"Ries, Al & Trout, Jack: Bottom-Up Marketing (Penguin, NY; 1990).The essence of "bottom-up marketing" is finding a tactic that works,

then building that up into a strategy. Example: A flyer advertisingThe Economic Rape of America was given to three people in a small


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business. They all bought. If further testing proves this tacticworkable, then it could be developed into a marketing strategybased on the theme: "America is bankrupt! What can you do torescue yourself?"Roller, David: How To Make Big Money in Multi-Level Marketing

(Prentice Hall, NJ; 1989). Excellent multilevel marketing "how-to"manual.Saussy, F. Tupper: The Miracle on Main Street: Saving Yourselfand America From Financial Ruin (Spencer Judd, Publishers,Sewanee, TN 37375; 1980). Excellent treatment of lawful moneyand inflation. Suggests a strategy and tactics for using the moneyissue to thwart government.Schwartz, Eugene M.: Breakthrough Advertising: How to WriteAds that Shatter Traditions and Sales Records (Boardroom Books,1984 - first published in 1966). "There is a way to develop anentirely new market for a new or an old product. That way involvesa certain number of clearly-defined steps. And in this book I showyou every single one of those steps."Sharp, Gene: Gandhi as a Political Strategist - with Essays onEthics and Politics (Porter Sargent Publishers, Boston; 1979). Acomprehensive analysis of Gandhi's philosophy, strategy, andtactics.Simon, Julian L.: How to Start and Operate a Mail-Order Business(McGraw-Hill, NY; 1980). A comprehensive guide to mail order.Sophisticated.Sinetar, Marsha: Do What You Love, The Money Will Follow:

Discover Your Right Livelihood(Paulist Press, NY; 1987). "Our rightwork is just as important to personality health and growth as theright nutrients are for our bodies. [N]inety-five percent ofAmerica's working population do not enjoy the work they do."Smith, Dr. Manuel J.: Kicking the Fear Habit: Using YourAutomatic Orienting Reflex to Unlearn Your Anxieties, Fears andPhobias (Bantam Books, NY; 1978). Analysis of fears and phobiasand how to handle them.Wallace, Dr. Frank R.: Infinite Riches through Cassandra's Secret(Neo-Tech Publishing, PO Box 906, Boulder City, NV 89005; 1993).Important information on the creation of prosperity and civilization.

Zuker, Elaina: The Seven Secrets of Influence (McGraw-Hill, NY;1991). If there is a technology of how to influence then this is it.

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