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The Mighty Shed The Download€¦ · Creating Powerful Connections “What’s amazing is the way...
Transcript of The Mighty Shed The Download€¦ · Creating Powerful Connections “What’s amazing is the way...
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The Download
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Overview
The Mighty Shed was founded in 2012 on the single belief
that a small but mighty independent agency collective of
world-class experts will outperform big agencies on any job
that requires disruptive thinking. We exist to shape the white
space for brands to grow with integrity and purpose,
nationally and globally.
When you partner with us, you get a think tank combined
with a creative skunk-works unburdened by bureaucracy
and entirely focused on what matters most – making your
brand mightier by building equity that maximizes perceived
value and increases profit margins.
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We Ignite Brand MightWe specialize in Imaginaction – the art and science of turning
knowledge into action. Think of us as a consultancy blended
with a creative agency that knows how to unleash the power
of brands to become more meaningful and relevant in
today’s ever-changing landscape.
Clients tell us our engagements are valuable, fun and unlike
anything they’ve ever experienced before – truly collaborative
and highly effective. We are more than an extension of your
team, we are on your team.
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Our Approach is Different
Imagine your way into a different
future by always starting with
strategy that solves real problems.
Inspire desire, love & trust by
defining the source of brand love.
It’s the sweet spot between what the
brand needs and consumers want.
Invent at the pace of culture by
quickly creating and testing ideas
through workshops, collaboration,
and co-creation.
Ignite the might in everything the brand
says and does, by always making an
impression. It’s way more valuable
than buying one.
We partner closely with clients to solve business problems through collaboration. This partnership helps us explore problems from all angles, using our unique approach to Imagine, Inspire, Invent and Ignite Brand Might. Our strategists are creative. Our creatives are strategic.
And everyone is aware of the business issues at hand.
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We Do 3 Things Really Well02_Brand Strategy
01_Immersive Insights 03_360 Experiences
PositioningPurposeProductsPackaging
Insight SafarisCulture ReportsFuture ReportsCultural Immersions
PlanningPromotionContentDigital
ArticulationIdentityVoiceDesign
CommunicationsCampaignsExperientialSocial
Insight IdeationMacro TrendsListening ProgramsConsumer Hang Outs
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01_Immersive Insights
We partnered Coca-Cola through an Immersive
Insights and Ideation series generating a commercial
pipeline of 24 insight-led ideas and earning 30 million
shareable experiences around the world, so far.
Get in touch to learn more about what we did for Coca-Cola and how we
generated insights for brands like Taco Bell, Sam Adams, Angry Orchard,
Twisted Tea, Starbucks, Vuse, and more.
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02_Brand Strategy
We brought Storm Troopers, filmmakers, A-list
celebrities, 5-star sponsors, and local Caymanians
together to launch a film festival that's grown into
an international success in only five years.Our team has experience growing brand equity and exponential value
for brands including Starbucks, Hendricks Gin, McDonald’s, Perrier,
and Brooks Running Shoes. Much of the strategy work we do is highly
confidential, but we’re always happy to share what we can.
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03_360 Experiences
We engaged new audiences for a 173 year-old brand,
through lifestyle-focused content and experiences.
Fernet-Branca is now able to break through to new
audiences and earn much-needed relevance with
prime consumers.We’ve created marketing plans and delivered 360 experiences including
campaigns, packaging, promotions, digital, content, social and
experiential, for Fernet-Branca, Pabst Blue Ribbon, Newport, Logi
Analytics, Coca-Cola, CayFilm, Wicked & Wonderful, and more.
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3 Ways to Get Started
Is your brand reaching it’s full potential at the pace you
need it to? Our Brand Strategy workshops will elevate your
results and accelerate the process.
02_Brand Strategy
Looking for fresh insights to inform strategy or better
understand consumers? Our Safaris produce actionable
insights that transform teams to think and act differently.
01_Immersive Insights
Does everything your brand say and do make the
impression it should? Our 360 Audit quickly reveals
strengths, opportunities, and plans to make magic happen.
03_360 Experiences
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Creating Powerful Connections
“What’s amazing is the way they bridged
connections and created emotional
bonds between people and the brand.”
Coca-Cola, Leonardo O’Grady
“The team is outstanding! I am blown away
by their ability to reach consumers through
innovative and powerful lifestyle campaigns.”
Fernet-Branca, Andrea Cromaz
CayFilm, Tony Mark
“We started with an idea and grew it into an
international success. That just wouldn’t
have happened without these guys.”
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Partnering in Brand GrowthOur team has created 100+ brands in 100+ countries, launched 300+ products, designed 3000+ packs,
and created work that has made an impression with 100,000,000+ people.
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421 N 36th St
Seattle, WA 98103
701 East Bay Street, Suite 511
Charleston, SC, 29403
55 Broadway, 4th Floor
New York, NY 10006
191 Fazeley Street, Studio 39
Birmingham, England B5 5SE
We’d Love to Hear from [email protected]
US: +1 (833) 494-2843
UK: +44 (0)121 224 7810
www.TheMightyShed.com