The Merger of KM and e-Learning: A New Framework for Design
Transcript of The Merger of KM and e-Learning: A New Framework for Design
201 The Merger of KM and e-Learning:
A New Framework for Design
www.eLearningGuild.com
Marc Rosenberg,Marc Rosenberg and Associates
July 23 & 24, 2009Boston, MA
Page 1Session 201 – The Merger of KM and e-Learning: A New Framework for Design– Marc Rosenberg, Marc Rosenberg and Associates
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 1
Marc J. Rosenberg, Ph.D.
Copy right, 2009, by Marc J. Rosenberg and is provided for internal educational purposes only. It may not be altered, distributed externally, used in any commercial or marketing venture, or published in any medium, including the Internet, without written permission f rom the copy right holder.
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
Instructional Design SymposiumChicago, July 9-10Boston, July 23-24
The Merger of KM and The Merger of KM and EE--Learning:Learning:
A New Framework for DesignA New Framework for Design
Selected Slides
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 2
About your speakerAbout your speaker
Dr. Marc J. Rosenberg is a leading management consultant, speaker and educator in the fields of training, organizational learning, e-learning, knowledge management and performance improvement.
He is the author of the best-selling book, E-Learning: Strategies for Delivering Knowledge in the Digital Age (McGraw-Hill). His new book, Beyond E-Learning: Approaches and Technologies to Enhance Organizational Knowledge, Learning and Performance, is published by Pfeiffer.
Marc is a past president of the International Society for Performance Improvement (ISPI), and holds a Ph.D. in instructional design, plus degrees in communications and marketing. He also holds the Certified Performance Technologist (CPT) designation from ISPI. Dr. Rosenberg has spoken at The White House, keynoted numerous professional and business conferences, authored more than 40 articles and book chapters in the field, and is a frequently quoted expert in major business and trade publications. He is an elected member of his local community’s Board of Education.
More information about Marc is available at www.marcrosenberg.com.
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 3
Merging knowledge management and e-learningMerging knowledge management and e-learning
July 23 & 24, 2009Boston, MA
Page 2Session 201 – The Merger of KM and e-Learning: A New Framework for Design– Marc Rosenberg, Marc Rosenberg and Associates
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 4
New choices, new decisions for learningNew choices, new decisions for learning
Performer
New ParadigmThe employee/learner is viewed as a knowledge seeker, with constantly changing learning needs and time frames.Online and offline services enable greater access to the total set of knowledge, learning and performance resources.On-demand learning in the workplace, at the moment of need, becomes essential.
Online Training Classroom Training
Information Repositories
Communities of PracticeExpertsPerformance
Support
Mentoring/ Coaching
Simulations and Games
Old ParadigmThe instructor is viewed as the center of all knowledge.Everyone learns the same way.The classroom is seen as the place where all knowledge disseminates.The course is viewed as the preferred format for learning.
Classroom Training
Learner
Learner
LearnerLearner
Learner
Learner
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 5
Information Repositories
Communities of PracticeExpertsPerformance
Support
What is knowledge management?What is knowledge management?
Performer
Online Training Classroom Training
Mentoring/ Coaching
Simulations and Games
Information Repositories
Communities of Practice
Experts and Expertise
Knowledge Management
The creation, archiving and sharing of valued information, expertise and insight within and across communities of people and organizations with similar interests and needs, the goal of which is to build competitive advantage.
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 6
The rise of “web 2.0”The rise of “web 2.0”
Information Repositories
Communities of Practice
Experts and Expertise
Knowledge Management
Documents Presentations
“The early web” was focused on information storage and viewing; mostly a passive user experience.
“e-Commerce” introduced the concept of transactions.
“Web 2.0” moves from static information and transactions to dynamic collaboration. It is a more interactive, personable and social experience.
July 23 & 24, 2009Boston, MA
Page 3Session 201 – The Merger of KM and e-Learning: A New Framework for Design– Marc Rosenberg, Marc Rosenberg and Associates
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 7
Information Repositories
Communities of Practice
Experts and Expertise
Knowledge Management
Documents Presentations
Web Conferencing
Social Networking
Wikis
RSS Feeds
Podcasting
Blogs
The rise of “web 2.0”The rise of “web 2.0”
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 8
Intellectual Capital Business ProcessesEnterprise Repositories
and Portals
Synthesize information across the business
Personalize, organize and synchronizethrough repositories, portals & web 2.0 tools
Optimizeknowledge for business value
…Which is then synchronized to provide a seamless view into the collective intelligence of the business…
Employee Development
Employee Development
HRHR
E-Commerce-
Supply Chain ManagementSupply Chain
Customer Relationship Management
Customer Relationship Management
Customer Care
Customer Care
Management
E
FirmwideKnowledge
Network Commerce
E
…Creating a knowledge-centric organization that puts knowledge and expertise at the core of key business operations*
*Non-exhaustive sample of knowledge-centric business operations provided in the illustration.
Data Mining & Aggregation
Employee Data
Sales Data
R&DCustomer
Data Supplier Data
Competitive Intelligence
Cost Data
Knowledge management transforms business information from raw data into useable, accessible knowledge and expertise…
• Services & Tools• Content• Communities &
Expert Networks• Integration• Applications &
Transactions
Portal Components
Knowledge Synchronization
Customer
PortalCustomer
Portal
Executive
PortalExecutive
Portal
Employee
PortalEmployee
PortalKnowledge Repository
hDocuments
Shared Drives
E-Learning
Web SitesE-Mail
Experts
Business Information
CommunitiesWorker
Expertise
Sales Strategy
Business Strategy
Technology Services
Product Specs
Marketing Plans
Customer Profiles
Knowledge management process: High-level overviewKnowledge management process: High-level overview
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 9
Knowledge management mythsKnowledge management myths
1. KM is about knowledge publishing and storage.
2. KM is about knowledge control.
3. The goal of KM is to create a document repository.
4. To generate an appropriate level of benefit relative to cost, KM projects must be huge.
5. Eventually, KM will replace training.
6. If you build it, they will use it.
7. KM is a technology.
July 23 & 24, 2009Boston, MA
Page 4Session 201 – The Merger of KM and e-Learning: A New Framework for Design– Marc Rosenberg, Marc Rosenberg and Associates
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 10
Scheduled Classroom Instruction
Scheduled Classroom Instruction
Conferences, Seminars, Workshops
Conferences, Seminars, Workshops
Technology-Based, Point-of-Need Instructional
Offerings
Technology-Based, Point-of-Need Instructional
Offerings
Information Services and Knowledge
Repositories
Information Services and Knowledge
Repositories
INDIVIDUAL
GROUP
KN
OW
LED
GE
SKIL
LS
Knowledge ManagementKnowledge
Management
Information
Information
Online TrainingOnline
Training
Instruction
Instruction
Instruction vs. informationInstruction vs. information
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 11
Stable content.Learn for the future.Apply to broad situations.Primarily knowledge-based.Develop the person.
Less stable content.Learn for the near term.Apply to specific situations.Primarily skills-based.Build the performance.
Stable and unstable content.Learn for now.Apply to any situation.Knowledge and skills-based.Support the person and the performance.
Education Training Information
Education Training Information
Our Role TodayOur Role Today
Our Role Today
Education Training Information (On-line)
Our Emerging RoleOur Emerging Role
Our Emerging Role
Instruction vs. informationInstruction vs. information
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 12
Gilbert’s Behavior Engineering ModelGilbert’s Behavior Engineering Model
Learning and Performance
Information
35%
ExpectationsStandardsFeedback
Required Info.
Resources
26%
ToolsSystems
ProceduresRef. Manuals
Experts
Knowledge and Skills11%
Training/EducationDevelopment
Work Assignments
Incentives and Consequences
14%
RewardsRecognitionPromotionsPunishment
Motivation
6%Value
ConfidenceMood
Capacity
8%Personal
Characteristics, Traits, Preferences; Physical & Mental
Ability
The broader the toolkit, the more likely a successful solution!
Environment
Individual
Two weeks a year90 % or more of the training/development budget
Two weeks a year90 % or more of the training/development budget
July 23 & 24, 2009Boston, MA
Page 5Session 201 – The Merger of KM and e-Learning: A New Framework for Design– Marc Rosenberg, Marc Rosenberg and Associates
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 13
Disruption
Work Work Work Work Work Work
Train Train TrainTrain Train
Stop
Work Stop
Work Stop
Work Stop
WorkStop
Work
Return
to Work Return
to WorkReturn
to Work Return
to Work Return
to Work
Weak alignment of work and learning
Work
Move learning into the flow of workMove learning into the flow of work
Disruption Disruption
WorkWork Work Work Work Work
Train
Stop
Work
Return
to Work Train
Stop
Work
Return
to Work
Greater alignment of work and learning
Work-Based
Learning& Support
Work-Based
Learning& Support
Work-Based
Learning& Support
Knowledge Management, Performance Support, Coaching, etc. (in addition to online training)
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 14
Relationship between training and knowledge managementRelationship between training and knowledge management
Purp
ose
Stop
W
ork?
View
of
Lear
ning
Goal
TrainingTraining Knowledge ManagementKnowledge
Management
InstructInstruct InformInform
Requires Interruption of
Work
Requires Interruption of
Work
Less Work Interruption than
Training
Less Work Interruption than
Training
Program Dictates How Learning will Take Place
Program Dictates How Learning will Take Place
User Determines How Learning will Take Place
User Determines How Learning will Take Place
Transfer Skill and KnowledgeTransfer Skill
and KnowledgeResource for User;
Catalyst for Organizational Learning
Resource for User; Catalyst for
Organizational Learning
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 15
LMSLMS
COURSESCOURSES
Leadership CoursesProject Management
Strategy Supervision
Assessing Performance
Sales & Marketing Courses
Selling Skills
Product Development
Making Presentations
Communications
Research Methods
Consumer Research
I.T. Courses Networking
Web Design Software Development
Voice
Java
Data
HTML
Introduction to Java(Classroom)
Advanced Java Tools(Online)
A “course centric” view of knowledgeA “course centric” view of knowledge
You want to learn about Java programming…
July 23 & 24, 2009Boston, MA
Page 6Session 201 – The Merger of KM and e-Learning: A New Framework for Design– Marc Rosenberg, Marc Rosenberg and Associates
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 16
LMSLMS
KNOWLEDGEBASEKNOWLEDGEBASE Java
Courses
Introduction to Java(Classroom)
Advanced Java Tools(Online)
Live Events
Corp. Java Conference
Monthly Java Team Meetings
JavaOne(National Expo)
Information Repositories
Sample Java CodeArchived Podcasts
& Webcasts
Java Technical Manuals & Glossaries
JavaDevelopment
Process
Blogs & WikisProject InformationVirtual Communities
www.javasoft.com Corp. Java Developers’ Forum
JavaWorld
A “knowledge centric” view of knowledgeA “knowledge centric” view of knowledge
You want to learn about Java programming…
Experts
Joe Smith (Java Developer)
Sue Miller(Java Instructor)
Luis Garcia(Java Project Mgr.)
Webcast
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 17
Simple ideas for incorporating KM into instructional designSimple ideas for incorporating KM into instructional design
*OK, not so simple
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 18
Gro
up
Activity
Brainstorming design ideas: How would you blend classroom, e-learning and KM?Brainstorming design ideas: How would you blend classroom, e-learning and KM?
July 23 & 24, 2009Boston, MA
Page 7Session 201 – The Merger of KM and e-Learning: A New Framework for Design– Marc Rosenberg, Marc Rosenberg and Associates
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 19
Gro
up
Activity
Thanks to Harold Stolovitchfor these case studies.
Brainstorming design ideas: How would you blend classroom, e-learning and KM?Brainstorming design ideas: How would you blend classroom, e-learning and KM?
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 20
Multiple levels of mastery require multiple learning and performance strategiesMultiple levels of mastery require multiple learning and performance strategies
NoviceNew to Job; Knows Little
Primary Strategy:Training
(Classroom and Online)
“Show Me How”
CompetentCan Perform to Basic
Standards
Primary Strategy:Practice, Coaching“Help Me Do It Better”
ExperiencedCan Vary Performance
Based on Unique Situations
Primary Strategy:Access to Knowledge
& Performance Resources
“Help Me Find What I Need”
Master/ExpertCan Invent New, Better Ways to do Job; Can Teach Others
Primary Strategy:Collaboration & Problem-Solving“I’ll Create My Own
Learning”
P u
s h P u l l
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 21
Implementing KMImplementing KM
Gro
up
Activity
What might you say to people who suggest that KM is not part of your role as a training/e-learning (or performance improvement) professional? After all, they say, KM is not training.
How might you respond to the suggestion that KM is I.T.’s responsibility?
July 23 & 24, 2009Boston, MA
Page 8Session 201 – The Merger of KM and e-Learning: A New Framework for Design– Marc Rosenberg, Marc Rosenberg and Associates
marc rosenbergmarc rosenbergwww.marcrosenberg.com
& A S S O C I A T E S& A S S O C I A T E S
The Merger of KM and E-Learning: A New Framework for Design©2009 by Marc J. Rosenberg , all rights reserved
Slide 22
For more information, contact:
Marc [email protected]
Thank You!Thank You!
On the web at www.marcrosenberg.com