The membership economy 4 22-15
21
BMA/ APRIL 22, 2015 ROBBIE KELLMAN BAXTER WHAT THE MEMBERSHIP ECONOMY MEANS FOR B2B
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Transcript of The membership economy 4 22-15
Online%Subscrip<on%
%Companies%
Online%
Communi<es%
Organiza<on%with%%
loyalty%programs%
Mainstream%Membership%%
Businesses%
Small%Businesses%%
and%Consultancies%
Nonprofits,%Professional%%
Socie<es%&%Trade%Associa<ons%
FREE%%
PROFIT%%
SubscripHon%
A%la%carte%services%
Ancillary%products%
Partnership%streams%
Aggregated%analyHcs%
AdverHsing%
IS%THE%GOAL%
IS%THE%TACTIC%