The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success
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Transcript of The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success
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The Meetings Report: Five Game-changing Tactics Redefining
Education Strategy & Success
Georgia Society of Association Executives
Wednesday, Feb. 20, 2013
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@AaronWolowiec
AaronWolowiec.com
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• Elevate the quality and sophistication of your programs
• Build the reputation of your meetings department
• Improve your organization’s bottom line
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Learning Road Map
• Background• Recommendations• Aha moments• Final thoughts• Resources• Wrap-up• Contact information
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1. Association best practices
2. Benchmarking data/metrics
3. Annual education strategy
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Alex Kontras
Kristen Parker
Aaron Wolowiec
Cheryl Ronk
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1. Senior education/professional development staff
2. Association meetings
3. Professional speaker hiring practices
4. Industry speaker preparation and compensation
5. Meeting evaluation practices
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Survey
Analysis
Report
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1. Instructive, actionable and universal tactics
2. Redefines how success is measured
3. Valuable to both associations/industry partners
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1. Office of the Governor
2. Michigan Economic Development Corporation
3. ASAE Legislative Fly-in
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Tactic 1:Diversify Revenue
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Diversify Revenue
• Percentage of annual revenue attributable to conventions, exhibits and meetings
• Type and number of meetings• Exhibitions and sponsorships• Credentialing programs• Major meeting/annual income ratio
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Tactic 2:RewardDifference
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Reward Difference
• Unique identity, culture and experience• Greater variation, creativity and innovation• Diversity of thought• Function leaders/staff• Speaker bureau and CVB services• Methods used to identify prospective speakers • Decisions about professional speakers/venues
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Tactic 3:Value
Context
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Value Context
• Your members, organization and industry• Position titles/salaries• Total number of concurrent sessions• Percentage of members attending major
meeting • Industry speaker compensation packages• Form and content of formal evaluations
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Tactic 4:Maximize
Opportunities
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Maximize Opportunities
• Relevant, competitive and sustainable
• Change and experimentation
• Industry standards, practices and networks
• Internship programs
• Blended learning• Digital meetings• Outsourcing meeting
planning activities• Optimizing speakers• Collecting evaluations• Live video streaming
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Tactic 5:PrioritizeLearning
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Prioritize Learning
• Logistics vs. learning/networking• Utilize professional/ industry speakers• Schedule intentional speaker follow-up • Call for presentations • Speaker preparation• Measure learning• Verify expanded speaker submissions
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1. Diversify revenue
2. Reward difference
3. Value context
4. Maximize opportunities
5. Prioritize learning
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Final Thoughts
• Business as usual is not an option• Evaluate current education strategies• Operationalize each of the five key
recommendations • Develop actionable next steps• Implement new strategies within this
calendar year
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• Purchase The Meetings Report at msae.org
• Attend the follow-on workshop
• Consider one-on-one consultation
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Leave a business card…
I’ll email the slide deck.
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Monday, Aug. 5, 2013
3:15 p.m. – 4:30 p.m.
Building Financial Momentum Through Meetings & Membership Collaboration