The Meetings Report: Five Game-Changing Tactics Redefining Education Strategy and Success
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Transcript of The Meetings Report: Five Game-Changing Tactics Redefining Education Strategy and Success
The Meetings Report: Five Game-Changing Tactics Redefining
Education Strategy and SuccessAaron Wolowiec | Event Garde
Status QuoRisk Taking
(bonus content)
↠ Background
↠ Recommendations
↠ Strategic planning
↠ Next steps
↠ Wrap-up
Professional Development Landscape
• Industry best practices • Member expectations• Volume of education• Access to information• Competition
– Social media– Webcasts– Online resources
• Free/low-cost options• Immediate gratification
• Learner-directed• Informal learning
– Blogs– Whitepapers– Listservs
• Resources– Money– Time– Travel
• Opportunity costs• Information overload
Redefine how
success
is measured.
Drumroll,
please.
Tactic 1:Diversify Revenue
Diversify Revenue
• Percentage of annual revenue attributable to conventions, exhibits and meetings
• Type and number of meetings• Exhibitions and sponsorships• Credentialing programs• Major meeting/annual income ratio
Strategy 1:
Action item Resource(s) Completion date
1.
2.
3.
Accountability partner/team: Your turn.
Tactic 2:RewardDifference
Reward Difference
• Unique identity, culture and experience• Greater variation, creativity and innovation• Diversity of thought• Function leaders/staff• Speaker bureau and CVB services• Methods used to identify prospective speakers • Decisions about professional speakers/venues
Strategy 2:
Action item Resource(s) Completion date
1.
2.
3.
Accountability partner/team: Your turn.
Tactic 3:Value
Context
Value Context
• Your members, organization and industry• Position titles/salaries• Total number of concurrent sessions• Percentage of members attending major
meeting • Industry speaker compensation packages• Form and content of formal evaluations
Strategy 3:
Action item Resource(s) Completion date
1.
2.
3.
Accountability partner/team: Your turn.
Tactic 4:Maximize
Opportunities
Maximize Opportunities
• Relevant, competitive and sustainable
• Change and experimentation
• Industry standards, practices and networks
• Internship programs
• Blended learning• Digital meetings• Outsourcing meeting
planning activities• Optimizing speakers• Collecting evaluations• Live video streaming
Strategy 4:
Action item Resource(s) Completion date
1.
2.
3.
Accountability partner/team: Your turn.
Tactic 5:PrioritizeLearning
Prioritize Learning
• Logistics vs. learning/networking• Utilize professional/ industry speakers• Schedule intentional speaker follow-up • Call for presentations • Speaker preparation• Measure learning• Verify expanded speaker submissions
Strategy 5:
Action item Resource(s) Completion date
1.
2.
3.
Accountability partner/team: Your turn.
1. Diversify revenue
2. Reward difference
3. Value context
4. Maximize opportunities
5. Prioritize learning
• Refine your ideas• Implement your ideas• Check in with your
accountability partner• Evaluate outcomes• Repeat the process
• Elevate the quality and sophistication of your programs
• Build the reputation of your meetings department
• Improve your organization’s bottom line
Leave a business card…
I’ll email the slide deck.
Aaron D. WolowiecMSA, CAE, CMP, CTA
(616) [email protected] www.aaronwolowiec.com
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