Managing Content, Product and Motivation in Meetings Industry
The Meetings Industry in 20 Years
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The Meetings Industry in 20 Years Trends and predictions in events, meetings, hospitality, and travel November 2015 Dan Berger | CEO | Social Tables
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Transcript of The Meetings Industry in 20 Years
The Meetings Industry in 20 YearsTrends and predictions in events, meetings, hospitality, and travel
November 2015
Dan Berger | CEO | Social Tables
@danberger | #HX2015 | 2015
I am a participant. I am a planner. I am a believer.
@danberger | #HX2015 | 2015
@danberger | #HX2015 | 2015
@danberger | #HX2015 | 2015
Global trends and how they will impact our industry
@danberger | #HX2015 | 2015
6. Everything is a function space for meetings
and events.
7. Every industry is consolidating.
8. Traditional education is losing significance,
moving online, and becoming free.
9. Business models are changing to due to
increased competition.
10. Technology is seamlessly integrating into
our lives.
1. Time is the most valuable resource in
business.
2. Events are becoming a strategic marketing
product.
3. Software is eating the world.
4. We’re transitioning from bureaucratic
hierarchies to technology-driven networks.
5. The sharing economy is not slowing down.
10 global trends to be mindful of
@danberger | #HX2015 | 2015
1. Time is the most valuable resource in business
Meeting planners will be more strategic than ever.
Meetings will be smaller and more intimate.
Source: US Bureau of Labor Statistics
The number of meeting planners will continue to rise.
@danberger | #HX2015 | 2015
2. Events are becoming a strategic marketing product
@danberger | #HX2015 | 2015
Live events will be an important source of revenue for the most
meaningful companies.
@danberger | #HX2015 | 2015
Experiences will be more common and more expensive.
@danberger | #HX2015 | 2015
3. Software is eating the world
The industry’s current processes as we know them will be obliterated.
Event logistics will be automated.
Group business will be booked mostly online.
Hotel sales people will become meeting consultants.
1990s 2010s 2030s
Most events will have a virtual audience.
@danberger | #HX2015 | 2015
4. We’re transitioning from bureaucratic hierarchies to technology-driven networks
Content will be crowdsourced.
Our industry will be embrace transparency.
@danberger | #HX2015 | 2015
5. The sharing economy is not slowing down
@danberger | #HX2015 | 2015
Hotels will do mostly group business.
Everything planners need will be available on-demand.
@danberger | #HX2015 | 2015
6. Everything is a function space for meetings and events
Meeting space will be more commoditized than ever.
@danberger | #HX2015 | 2015
Events will mostly be indoors or under covered structures.
@danberger | #HX2015 | 2015
7. Every industry is consolidating
Meeting and event planning companies will begin consolidation.
Source: IBISworld, USA Today
@danberger | #HX2015 | 2015
8. Traditional education is losing significance, moving online, and becoming free
Workshops for exchanging knowledge will be the key component at meetings.
Meeting planning will be a more organized, respected,
and common practice.
@danberger | #HX2015 | 2015
9. Business models are changing to due to increased competition
Event software will be free.
There will be a subscription model for events.
@danberger | #HX2015 | 2015
10. Technology is seamlessly integrating into our lives
Networks at meetings and events will be a target for hackers.
Rooms will be setup automatically with robots.
@danberger | #HX2015 | 2015
Connecting | Q&A
email: [email protected]
twitter: @danberger if you give me your card, I
can send you the slides!
