The Media & How it Affects Our Decision Making
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Transcript of The Media & How it Affects Our Decision Making
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The Media & How it Affects Our Decision Making
English 1201: A Closer Look at Advertisements
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What exactly is MEDIA?
Media – forms of public communication that are designed to reach large numbers of people.
Examples: newspaper, radio, tv etc
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Important Media Terms
Advertisement – persuading people to buy a product. Uses your desires, emotions and biases to change the way you think.
How are they trying toPersuade you in this Ad?
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Demographic – the group of people to whom a message is directed.
What is the demographic for the following pictures?
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What is the Demographic?
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Endorsement
a testimonial strategy, where a famous person supports a product
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Watch this!!
http://www.youtube.com/watch?v=Ke07IMQu8aI&safety_mode=true&persist_safety_mode=1&safe=active
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Logo
a symbol used to advertise an organization, event or product.
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Target Audience
consumer group most likely to buy a product.
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REMEMBER!
When answering questions on advertisements, think MAP
M – what is the message being conveyed in the ad?
A – who is the intended audience?P – what is the purpose?
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Class Work
1. What is the MAP of the following advertisements?
a. B.
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c.
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Class Assignment
Using the chart, list the message, audience and one strategy used in the following advertisements.
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Write Answers Down on Chart1. http://www.youtube.com/watch?v=L
sJiGF_Groo
2. http://www.youtube.com/watch?v=nivGKo2Q32c
3. http://www.youtube.com/watch?v=7p5fhPkdJZM&feature=fvwrel&safety_mode=true&persist_safety_mode=1&safe=active
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Your Turn!
* With a partner find 4 online ads for products and fill in the same chart.