the media and the psychological impact on women’s body image
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Transcript of the media and the psychological impact on women’s body image
Presented by: Shayla AlaminoPresented by: Shayla AlaminoCMC 100 Professor GournelosCMC 100 Professor Gournelos
““Does this Does this make me make me
look fat?” – look fat?” – The The
GirlfriendGirlfriend
““If I lose a If I lose a couple more couple more pounds. He’ll pounds. He’ll
notice me notice me again.” –The again.” –The
WifeWife
““If I look If I look just like just like
her. I’ll get her. I’ll get the guy!” – the guy!” –
The GirlThe Girl
““If I use this If I use this Nivea Nivea
Redefining Redefining Gel-Cream I Gel-Cream I will be as will be as
thin as her.” thin as her.” – The Young – The Young
WomanWoman
I am doing a textual I am doing a textual analysis of the 2009 analysis of the 2009 September issue of September issue of O MagazineO Magazine. This . This paper will discuss paper will discuss the psychological the psychological
impact media has on impact media has on women’s body women’s body image in the image in the
American culture. I American culture. I am going to be am going to be looking at the looking at the situation, the situation, the
physical attributes, physical attributes, and the imagery and the imagery
techniques to techniques to support my analysis.support my analysis.
Happiness is equated Happiness is equated with romantic with romantic
fulfillment. Romantic fulfillment. Romantic fulfillment is equated fulfillment is equated
with physical with physical attraction. Physical attraction. Physical
attraction is equated attraction is equated with ideal body image.with ideal body image. Woman gets man Woman gets man
through physical through physical attraction.attraction.
Man loses interest in Man loses interest in his hobby and gains his hobby and gains interest in woman, if interest in woman, if slim and attractive.slim and attractive.
Ideal women are Ideal women are slender, confident, and slender, confident, and
attractive.attractive. Getting slim means Getting slim means you are one step closer you are one step closer
to getting a man.to getting a man.
““Rediscover your favorite jeans. Rediscover your favorite jeans. And how they still get his And how they still get his
attention.”attention.”
The woman who is The woman who is already skinny is being already skinny is being used to sell a “bio-slim used to sell a “bio-slim complex” gel-cream.complex” gel-cream.
The woman is wearing a The woman is wearing a similar outfit to the similar outfit to the
other woman on the box other woman on the box of the product.of the product.
The woman is wearing a The woman is wearing a fitted outfit to reveal fitted outfit to reveal
her figure.her figure. Upper-Middle class Upper-Middle class
woman from the woman from the reflection of her reflection of her
surrounding surrounding environment. environment. (large (large
mirror, wood floor, beautiful blue mirror, wood floor, beautiful blue curtains, comfortable bed with curtains, comfortable bed with
earth toned comforter.) earth toned comforter.)
NIVEA TOUCH AND BE TOUCHEDNIVEA TOUCH AND BE TOUCHED
Photo taken from males Photo taken from males perspective. The Male Gaze.perspective. The Male Gaze.
Man examines woman which Man examines woman which reenfornces sexual aesthetic reenfornces sexual aesthetic and sexual attraction.and sexual attraction.
Slice of life moment of romantic Slice of life moment of romantic physical attraction.physical attraction.
Woman’s reflection is the center Woman’s reflection is the center of focus and not actual woman. of focus and not actual woman. When a woman looks at a When a woman looks at a mirror, this is what the mirror, this is what the advertisement might encourage advertisement might encourage their target audience to see.their target audience to see.
The actual woman looks slightly The actual woman looks slightly larger than her reflection.larger than her reflection.
The jeans of the actual woman The jeans of the actual woman are more washed out than the are more washed out than the woman in the reflection.woman in the reflection.
Earth toned colors are used in Earth toned colors are used in this image, making the jeans a this image, making the jeans a focus point in the focus point in the advertisement. Women are advertisement. Women are mostly self- conscious around mostly self- conscious around their thighs and stomach area.their thighs and stomach area.
Media has a Media has a substantial impact substantial impact on women’s self on women’s self
esteem towards their esteem towards their personal body personal body
image.image. It’s an unhealthy It’s an unhealthy
obsession. obsession. We are told everyday We are told everyday
through thousands through thousands of advertisements of advertisements how to dress, what how to dress, what
size pants are size pants are socially acceptable, socially acceptable, and what essentially and what essentially
looks good on looks good on women’s bodies. women’s bodies.