the media and the mass

8/13/2019 the media and the mass

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Institute of

Communications

StudiesFACULTY OF PERFORMANCE,VISUAL ARTS AND COMMUNICATIONS


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2Institute of Communications Studies Undergraduate Brochure

WelcomeThe Institute of Communications Studies (ICS) is a world-leading

department in the field of media scholarship and practice. It currently

offers four undergraduate courses and has a large number of

postgraduate students at MA/MSc and PhD levels.

CONTENTSAbout the Institute of Communications Studies ...................3

BA Honours Broadcast Journalism ......................................5

BA Honours Cinema and Photography ................................9

BA Honours Communications and Media .........................13

BA Honours New Media ....................................................17

Study Abroad .....................................................................20

Industrial Placements ........................................................20

Leeds University and Media Opportunities .........................21

University Life.....................................................................22

Admissions and Funding ...................................................23

The information contained in this document was right at time of going to press. For current information on courses and entry requirements please visit

our website at http://www.leeds.ac.uk/undergraduate

Legal notice

Whilst the University endeavours to ensure that the information contained in this brochure is accurate at the date of publication the University does not

accept liability for any inaccuracies contained within it. Where circumstances change outside the reasonable control of the University, the University

reserves the right to change or cancel parts of, or entire, programmes of study or services at any time without liability, even after students have registered

at the University. Circumstances outside of the Universitys reasonable control include, industrial action, over or under demand from students, staff

illness, lack of funding, severe weather, fire, civil disorder, political unrest, government restrictions and concern with regard to the transmission of serious

illness. The Universitys contract with its students does not confer third party benefits for the purposes of the Contract (Rights of Third Parties) Act 1999.


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About theInstitute ofCommunications

StudiesWe are an internationally renowned centre for teaching andresearch in communications, media and culture. Formed in

1988, ICS is now one of the largest departments of its kind

in Europe, combining strengths in communications and

media research with the teaching of communications history,

theory and practical skills.

We are a highly regarded multidisciplinary

research department, with particular strengthsin the analysis of international communication,

media industries and political communication.

ICS researchers have written many key books

and articles on communications, media, film

and culture.

In September 2010, ICS moved into a specially

refurbished building at the heart of the Leeds

campus (Clothworkers Building North). Our

excellent new facilities include a cinema, a new

media lab and a television studio.

The Institute has a strong history of graduates

undertaking prestigious postgraduate work and

starting careers in the television, journalism, film

and web industries. Our alumni are credited

across television, radio, print and online media,

as well as fields outside media. The names

below give an indication of the range covered:Timothy Glass Sky Sports; Owen Gibson

Media Correspondent, The Guardian; Natascia

Phillips Producer, Revolver Entertainment;

Sara Tiefenbraun Director, The Culture Show;

Tom Holland Producer-Director, ITV; Timothy

Gallagher Deputy Executive Producer, Sky

News; Nick Francis Director, Black Gold

(Sundance Official Selection); Will Beardmore

Digital Content Manager, EMI; Tom Cavill

Lead Designer, top10.com; Faye Ellis

eLearning & Young Audience manager,

British Museum.

We want to make sure that you choose the

degree programme that is right for you and for

your career aspirations.

http://ics.leeds.ac.uk/3


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ICS has a strongtradition of ground-breaking student

achievement,including awardwinning studentmedia such asLeeds StudentTelevision


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BA Honours

BroadcastJournalism(course code PJ59)Accredited by the Broadcast Journalism Training Council

The BA in Broadcast Journalism is a challenging

degree which investigates the multimedia

world of news production. You will engage in

intellectual debate about the communications

industry as well as learning hands-onbroadcasting skills.

The degree offers an insiders look at the media

industry, studying the key principles and issues

of broadcast newsgathering. You will look at

how news organizations research, report and

produce their stories in the fast-changing world

of international news and global programming.

Media law will be taught alongside an

examination of journalists ethical standards and

responsibilities. You will look at the political and

social climate in which journalists work, and how

the industry is regulated.

Under the guidance of professional

broadcasters, youll be practising your journalism

skills for 50% of the time. You will produce your

own news output for radio, television and online

outlets. You will be taught how to record for

radio, film for TV, and how to edit your stories.

By the third year, youll move towards examining

current affairs output. You will research your own

TV and radio documentaries, with the choice of

the news subject up to you. It could for example

tackle a more specialist area, such as sports or

science journalism.

You will have the opportunity to undertake a

three-week professional attachment in the

broadcasting industry at either a public or

independent broadcaster. Assessment methods

include assessed essays, written examinations,practice-based coursework and a dissertation

or major practice-based project in year three.

By the end of your three years at Leeds, you

will have the broadcasting skills and experience

necessary to apply for jobs in the competitive

multimedia industry.

Our former students work in some of the top

newsrooms and documentary production

companies in the country, acting as news and

current affairs reporters, producers, presenters

and researchers. Whatever their career choice,

this degree gives you the intellectual rigour,confidence and communication skills to tackle

any job when you leave Leeds.


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6Institute of Communications Studies Undergraduate BrochureBroadcast Journalism: Why Leeds?n ICS boasts 15 years of excellence in broadcasting education

and training, and you will be taught by some of the countrys

leading academics in this area;

n Leeds is the only Russell Group University to offer an industry

accredited BA in Broadcast Journalism which means you

benefit from training informed by research into the latest

developments in media scholarship and practice;

n Theres no need to top up your BA with a postgraduate

qualification saving you time and money that you can devote to

building your career.

n In the summer before your final year at Leeds, you will follow

an industry placement, for credit, enabling you to gain vital

contacts in broadcasting.

BA Broadcast Journalism Course StructureThe degree is a challenging mix of theoretical study and hands-on

multimedia training that produces graduates who are reflective

practitioners, with the knowledge and skills required for a career

in the demanding, multimedia broadcast industries. Our facilities

include a television studio and designated newsroom, built to

professional broadcast standards, and we are accredited by the

Broadcast Journalism Training Council (BJTC).

Year OneYou will learn the principles of broadcast journalism through

modules focusing on key debates in the study and practice of

news and current affairs. Alongside key areas of scholarship in

communications and media, you will learn the basics of British

politics, media law, the history of broadcasting, and develop film

and editing skills using industry standard equipment.

Semester One Core Modules

Introduction to Journalism

The History of Communications

Introduction to Communications Research

Semester Two Core Modules

Journalism News Skills

Camera and Editing

British Politics

Year TwoYou will produce radio and television news stories and learn how to

package these into multimedia news. You will examine the ethical

decisions made by journalists and analyse the influences on the

production of television news coverage. In addition you will choose

two optional modules.

Semester One

Core Modules

TV News Production

Radio News Production

TV News JournalismSemester Two

Core Modules Two Options from

Broadcast Journalism Ethics Communications Research

Methods

Multimedia Journalism

The Reporting of Politics

Working in New Media

Digital Cultures

(new module 2012)


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Industry PlacementBetween years two and three you will gain more real world

experience with a three-week work placement in a radio

or television newsroom, a current affairs department or an

independent production company specialising in factual

programming. Our partnership with the BBC offers us placements

in TV, Radio and Online newsrooms. You will also have the

opportunity to join extra broadcast industry projects, as part of the

BBCs drive to recruit new talent to Salford, their new network site

in the North.

Study Year AbroadAs part of the BA Broadcast Journalism you have the opportunity

to study abroad for a year between the second and third years of

your degree.

Year Three

Alongside a compulsory module in Media Law, you will besupervised in the completion of either a dissertation, or a final year

practical project on a topic of your choosing. You will also choose

two optional modules.

Semester One

Core Modules One Option from

Broadcast Journalism

Placement

Creative Work in the Cultural

Industries

Broadcast Journalism Project

or Dissertation

International Communications

Media Law TV Documentary Feature

Production

Semester Two


Broadcast Journalism Project

or Dissertation

Advanced Multimedia News

Production

Media Law Citizen Media

Communications & Conflict

The Documentary & Reality

Politics, Performance

& Rhetoric

Broadcast Journalism:From our current students:The course is second to none; both staff and facilities in the ICS

are exceptional. The course allows you to experience both the

vocational training required to become a journalist, alongside the

academic work expected at a top University. Calum McKenzie

I really enjoy the mix of academic and practical work on this

course. My placement this summer proved to be an invaluable

experience from which I have gained some solid contacts in the

professional media industry. Florrie Critchley

Broadcast Journalism: Careers and AlumniLeeds broadcast journalists are employed by a broad range

of broadcast companies and media outlets including: the

BBC, Sky News and Sport, CNN, ITV, GMTV and Channel 4;

commercial, regional and local radio and television; large and

small independent production companies (some have founded

their own!). Many graduates choose to work for public relations

companies or in press offices for government, charities and NGOs.

Many of our graduates work overseas from Channel 4s offices

in Washington to The Japan Times. A graduate who became

a Channel 4 trainee spent six months in China making a

documentary about the first railway to cross China to Tibet. Others

have made names for themselves in influential London PR firms.

Some broadcast journalists prefer politics and the civil service. A

number have worked in the BBCs political unit at Westminster, for

parliamentary bodies or MPs.

After graduating, I freelanced for a year before getting a job

at a commercial station as news editor where I won a Sonyaward for journalism. I then moved on to my current job as BBC

Somersets drive presenter and producer. The BA in Broadcast

Journalism in Leeds has played a huge role in shaping my career.

It gave me the vital tools I needed to have the confidence to both

apply for jobs and perform in them.

Ben McGrail Presenter/Producer at BBC Somerset

Id wanted to go into a career in journalism from an early age

and didnt really have a desire to study anything else at University.

The course at Leeds University gave me a fantastic grounding in

broadcast journalism. It covered all the key building blocks

of journalism such as law and ethics as well as the practical side

of actually translating basic journalistic skills into producing radioand television packages. I continue to draw on those very early

lessons in my career now and will always be thankful to Judith

Stamper whose guidance and advice through those early years

set me in good stead. I regularly see mates from my year who

are all now working for a variety of network broadcasters and

randomly bump into other alumni who have attended the

course and who have gone on to a career in the industry.

Matt Williams News Editor, ITV News


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Our courses offerindustry placementsand study abroadopportunities



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BA HonoursCinema andPhotography(course code W600)

This degree provides you with the necessary knowledge

and skills to play a significant role in the rapidly expanding

digital media industries. The degree develops the skills

necessary to produce high quality short films, screenplays

and photographs, and embraces an understanding of critical

and historical traditions in these areas.

Over the three years of this degree you will

study a variety of production practices including

digital filmmaking, screen writing and digital

photography, as well as developing professionally

focused research skills, archival and pre/post

production techniques.

You will also study the history of dominant

communication forms and learn about

theoretical approaches to understanding these

media. You are encouraged to develop a critical

and reflective approach to your own practice.

This degree is highly distinctive in its

combination of core production and

postproduction skills with a broader reflective

knowledge of the historical, cultural, business

and managerial contexts of these key media.

This degree is taught by a range of professionally

active academics and enjoys close links with the

National Media Museum.

Cinema and Photography Why Leeds?n The course successfully blends both cinema

and photography through a distinctive

balance between theory and practice, where

one informs the other;

n The course reflects technological changes

(such as those in the world of D-SLR

technologies) and new business paradigms

within the cinema and photography sectors;

n Flexible pathways through the course enable

students to focus on cinema, photography,

script writing or a more theory based route.



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Cinema and Photography Course StructureThe distinctiveness of the course is in the combination of core

production and postproduction skills with a broader reflective

knowledge of the historical, cultural, business and managerial

contexts of these key media.

Year OneYou begin to develop the necessary academic and practice based

skills which will enable you to fully engage with the key elements

of this degree. You will study a combination of practice, skills and

academic based modules.

At the end of this year you will be able to demonstrate

considerable practical abilities, and have a strong sense of how

digital media texts are historically, culturally and critically situated.

Semester One Core Modules

Introduction to Communications Research

The History of Communications

Photographic Practice

Semester Two Core Modules

Introduction to Cinema

Camera and Editing

Screen Narrative

Year TwoYou will begin the in-depth development of your practical and

academic skills. You will be able to demonstrate an understanding

of the development, production and commercial exploitation of

digital media products. You will also be able to demonstrate aprofessional attitude, commitment and technical fluency.

In semester 1 filmmaking and professional abilities are further

developed through two dedicated modules in short film production

and thinking photographically. Semester 2 enables you to

strengthen your cinematic knowledge and develop a better

understanding of professional practice. In addition to these core

modules you will undertake a specialist module in each semester

in for example; motion graphics, screen fiction, music as

communication or communications research techniques to

name a few.

Semester One


Thinking Photographically:

Developing Approaches to

Photography

Film Noir to Asia Extreme:

Questioning Genre in World

Cinema

Short Film Production Screen Fiction

Visual Communications

Technology in Communications

and Media

Interactive Narrative and

Gaming

Semester Two


Cinematic Themes Communications Research

Methods

Professional Practice Critical Theories of Media

The Making of Screen Fact

Motion Graphics

Music as Communication


Digital Cultures

Introduction to Public

Relations

Study Year AbroadAs part of the BA Hons Cinema and Photography you also have

an opportunity to study abroad for a year between the second and

third years of your degree.

Year ThreeYou will study a major project which runs throughout the year. You

can choose from four areas. These include: making a short film

drama or documentary (as part of a production team); producing a

photographic portfolio, writing a screenplay, or undertake a written

dissertation. You will also choose from a broad range of associated

options which can include an industry placement or if you prefer a

specialist elective.

This major project is at the core of the work undertaken in the

final year and will provide evidence of the skills and knowledge

developed as well as acting as a significant portfolio for future

employment. You are carefully guided through module choices

to ensure you maximise your potential and leave university with

the skills and potential to develop careers in the digital media

industries or continue to advanced postgraduate study.



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Semester One


Group Project (Film) Cinema & Society in Western

Europe

Individual Project(Photography)

Cinema in the Digital Era

Individual Project (Script) Creative Work in the Cultural

Industries

Communications Dissertation International Communications

Media Philosophy

Placement

Semester Two


Group Project (Film) The Documentary & Reality

Individual Project

(Photography)

Film Theory & Aesthetics

Individual Project (Script) Placement

Communications Dissertation Themes in Contemporary

Photography

BA Cinema and Photography:From our current students:The course is both challenging and enjoyable, and allows you

to follow the path that you want. The teaching staff will go the

extra mile to help you with anything you are struggling with,

and the course requires lots of group work so you are always

integrating with fellow students giving you essential experience

of team work in preparation for working in industry.Johnny Marshall, current student

I really enjoy the amount of creativity that I can express through

practical projects that I have worked on. Its also really useful and

fun to be able to work with and be taught by people who have

experience of the industry.Jasmine Dempsey, current student

Ive really enjoyed my time on the Cinema and Photography

course. Its helped provide me with the knowledge and experience

that has proved extremely advantageous in the outside world.

David Horner, current student

Cinema and Photography: Careers and AlumniBA (Hons) Cinema and Photography opens up a wide range of

potential career paths for graduates wishing to work in the media,

equipping them with core skills in production, research, marketing

and professional practice. Recent graduates have gone on to work

in a variety of sectors including:

n Film and Television Production

n Marketing

n Advertising

n Casting

n Photography

n Research and Writing.

Many have also set up their own companies or gone on to

teaching or postgraduate work.

Reading Cinema and Photography at Leeds University primed me

not only for life outside the education system, but also for one of

the most difficult careers an undergraduate can aim for. The ICS

department allowed students like myself a balance between taking

ones own initiative and feeding a desire for independent learning,

but also receiving much needed advice from our friendly andcaring tutors. One of the things that Leeds offers and is respected

for is the fact that the course is half academic and half practical.

This gives you the freedom to learn in a way that suits you as

you pick your modules, and provides your employers with the

knowledge that you are capable of both. My experience at Leeds

taught me a valuable lesson, that the obstacles you encounter that

seem impossible rarely are and a confidence in ones own abilities

is the greatest tool at our disposal. The most important thing that

you can take away with you from your experience at University

is simply learning exactly what you want to do with your life, but

Leeds also taught me how to get there. I made some friends that

I will keep for life and some films that I will always remember

as they taught me my first and most important lessons about

filmmaking. I now face the TV & Film industry in London with a

clear confidence in my career and have found that most of the

people I meet working in the top companies in the industry are

Leeds graduates! Vivienne Errington-Barnes, Graduate, 2009

My time at Leeds Uni allowed me to transform my passion for

filmmaking into a feasible career path. I now have technical skills

in editing and visual effects which are much in demand. More

importantly I understand the theoretical and artistic merit of my

craft that courses at other universities simply dont teach. Before

I came to the department, I knew I wanted to be involved in the

visual arts but I had no idea in what capacity. I never thought ofspecialising in animation and motion graphics until in my final

year. My tutors spent time with me developing my skills and more

importantly my confidence. Because of the course content and

enthusiastic experienced tutors I have a highly valued technical

skill that allows me to work across the whole media spectrum

TV, film, DVD or even on mobile phones.

To succeed in the media you must have an exceptional mix of

creativity and technical ability. While most visual arts courses

teach you how to work the most up to date camera, or the latest

video editing software, they often neglect to give students a sound

understanding of the underpinning principles why you should

do it as well as how. Thats where Leeds has the edge; I nowunderstand why I should edit a scene in a specific way as well

as how. Chris Urmston, Graduate



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The city of Leeds

is a great place tostudy. The cultureand nightlife issecond to none,and it is a regional

hub for creative,communication andmedia industries inthe north of England


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BA Honours

Communicationsand Media(course code P900)The BA Communications and Media is for students who want to

critically examine the role of the media in modern society and

who are seeking a career in the media but do not yet want to

specialise. It will help you to develop into a well rounded and

skilled communications professional who will be able to movebetween different media and job roles.

In the communications industries of the

21st century demand is high for graduates

who are multi-skilled and who can work in

changing circumstances. This is a challenging

academic degree that will provide you with

the analytical tools to study and understand

the social, cultural and political role of the

communications and media industries. It

offers an exciting and contemporary approach

to communications in one of the leadingdepartments of its kind, known for its

excellence in teaching and research.

This degree offers a diverse range of modules,

relating to all facets of the media, from political

communication to audience studies, creative

industries to Internet policy, popular music to

world cinema. One of the degrees strengths

is the high quality of teaching you will receive

from research-active staff, many of whom are

internationally renowned in their specialist fields,

and authors of the books and articles you will

read on the degree. As well as a solid groundingin communications and media theory you will

be provided with an insight into current media

policy debates and the very latest developments

in media research.

Alongside an in-depth understanding of the

media professions and creative work, you will

gain the confidence and learn the analytical

and critical skills that can be transferred to a

range of careers, in the media and beyond.

Many students on this degree complement

their studies with participation in the universitys

award-winning student media in television, radio

and journalism.

Why Leeds?n Uniting theory with empirical research and

practice with critical reflection, this unique

course enables you to develop your individual

interests in the media and communications

industries.

n It provides a solid skills grounding, and covers

a range of subjects related to communications

and media including communications theory,

political communications and the work

practices of communications professionals.

n You will be equipped with the analytical andtransferable skills necessary to be highly

employable in a wide variety of fields.



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14Institute of Communications Studies Undergraduate BrochureCommunications and Media Course StructureThe degree offers students a critical, research-led and

contemporary approach to media and communications.

Year One

You will be introduced to the key areas of communications andmedia studies, addressing vital questions such as:

How can we understand the role that media play in our society?

What roles do media play in political processes?

How do changes in the media relate to our understandings of

gender, race, religion and sexuality?

What are the factors that influence the work of communications

professionals?

Core Modules

n Introduction to Communications Research

n The History of Communications

n Power, Politics & the Media

n Introduction to Communications Theory

n Sociology of Media Practices

n Introduction to Cinema

Year TwoYou will study specialist modules that will deepen your

understanding of core themes introduced in the first year. You

will study how media policy is formed, expand your knowledge

of communications theory and learn about research methods

that will help you conduct your own research into the media andcommunications industries. You will also have the opportunity

to choose modules in areas of your choice (e.g. popular music,

film, journalism).

Semester One


Visual Communications Technology in Communications

and Media

Media Policy Film Noir to Asia Extreme:Questioning Genre in World

Cinema

Introduction to Public

Relations

TV News Journalism

Semester Two


Communications Research

Methods

Broadcast Journalism Ethics

Cinematic Themes

Critical Theories of Media




Digital Cultures


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Study Year Abroad or industrial variantAs part of the BA Hons Communications and Media you also have

an opportunity to study abroad or work in industry settings for a

year between the second and third years of your degree.

Year ThreeThe final year is based largely on optional modules allowing you to

specialise in a particular field or continue to cover a broad range of

media and critical perspectives.

Semester One


Communications Dissertation Understanding the audience


Industries

Cinema & Society in Western

Europe


Internet Policy

Media Philosophy

Semester Two


Communications Dissertation Citizen Media



Film Theory & Aesthetics

New Communications

Technologies & the

Information Society

Politics, Performance

& Rhetoric

Promotional Culture

The Preservation of

Communication

Communications and Media:Careers and AlumniThis degree will provide you with the analytical and team-work

skills that are valued across a range of careers particularly in, but

not limited to, the media and creative industries.

Our graduates work in a variety of media sectors including

television production, film, public relations, events organisation,

magazine publishing, and media and cultural policy and research.

Moreover, the degrees grounding in social science and humanities

approaches and perspectives provides a foundation for careers

beyond the media, in the public, private and third sectors. In fact,

the rate of our students in full-time employment within six months

of graduation is one of the highest in the university.

I am a brand and communications assistant in an international

research consultancy. Although mainly involved in PR and events

I feel that my degree has given me a more rounded perspective

of the media industry as well as developing skills that have helpedme find employment. I not only learnt about the industry but

developed skills while being able to focus on what I enjoyed doing

most. Studying photography in the third year gave me a balance to

the academic modules and another skill I can put in my CV. The

professors and lecturers are definitely the best part of studying at

Leeds; they are experts in their fields willing to help at every point.

They are truly passionate about what they do and have taught me

to look for that same passion in my chosen career.

Daniele Phillips, BA Communications Studies graduate


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ICS is home to some of theworlds leading media andcommunications researchers,and excellent practitioners,who teach you throughout

your degree


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BA Honours New

Media(course code P390)The BA Hons New Media offers a unique blend of new mediatheory and practice, teaching you all you need for a future in

digital and interactive media. The degree covers practical new

media design and production, from visual, web and interaction

design to advanced database design and programming, as well

as the important critical thinking skills that will help you to make

sense of new media developments and their place in our social

and political world.

You will be encouraged to apply critical thinking,

creativity and imagination to all that you do,

whether it is designing and developing new web-

based products or essay writing and academic

research. The diverse nature of the curriculum

helps you to develop a flexible set of skills, not

simply in technology but also in communications,

providing you with a broad range of options

for employment and further study when you

graduate from Leeds.

The Institute of Communications Studies is home

to some of the worlds leading new media and

communications researchers as well as excellent

new media practitioners. You will benefit from

interactions with undergraduates on other

degrees in the department, sometimes working

alongside cinema and photography students,

communications students, and students of

journalism on shared modules, as well as

undertaking specialist new media modules. As

the degree progresses, you will be able to focus

on your specialist interests, whether these relate

to creative or technical new media practice, or to

a theoretical analysis of key developments in the

new media industries.

This degree provides a unique opportunity to

develop your creative, thinking and practical

technical abilities at one of the worlds leading

universities. There are no other degrees offering

this blend of new media theory and practice in

the UKs top 20 Russell Group of universities. If

you are interested in the opportunity to develop

rich portfolios of work to a professional standard,

to make sense of current trends in new media intheir social and political context, and to develop

other important skills such as team working,

presentation skills, project planning and research

skills, then this is the degree for you.

Why Leeds?n Leeds has a dynamic new media sector,

hosting a range of companies, from global

branding and design companies like

Elmwood, to local companies, some of which

have been started up by our graduates,

such as the award-winning Creode. We have

fantastic relationships with them, which

results in more work placement opportunities

than we can find the students for, and

exciting assessment briefs set by people at

the cutting edge of new media practice;

n Our graduates have gone into new media jobs

at some of the biggest and best companies

around, including EMI, the British Museum,

M&C Saatchi. New media and digital media

jobs account for around half of all of The

Guardians media jobs, an indication of the

wide range of career opportunities opened up

by studying new media;

n The ICS is equipped with excellent media

facilities, including a new media lab dedicated

solely to students on this degree.



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18Institute of Communications Studies Undergraduate BrochureNew Media Course StructureThe curriculum has been designed to offer a distinctive

combination of new media theory and practice, equipping

students with the knowledge and skills they will require for a future

in digital and interactive media.

Year OneThe first year provides you with a solid foundation for the

rest of your degree, covering key skills in new media design

and production and introducing you to new media and

communications theory. You also select one optional module in

either new media or communications.

Core Modules Optional modules (you choose

1 of the following)

Whats New About New Media

& Digital Communications?

Animation & Interactivity

Design for New Media Camera & EditingIntroduction to


Screen Narrative

Interface Design Sociology of Media Practices

Introduction to

Communications Theory

Year TwoBy the end of your second year, you will be equipped with

advanced skills in web/database coding, interactive design, visual

communication and analysis, group work, project planning and

communications research skills. You will also choose two options

from a wide range of modules in new media, communicationsand design.


2 of the following)

Visual Communications Technology in Communications

and Media

Dynamic Web Development Media Policy

Working in New Media Motion Graphics


Methods

Colour Art & Science

Critical Theories of Media

Eco-Design



Interactive Narrative & Gaming

Digital Cultures

Study Year AbroadYou have an opportunity to study abroad for a year between the

second and third years of the degree.

Year Three

In your final year, you will cover new media legislation, policyand regulation and work with a supervisor on either a final-year

practical project or an academic dissertation. You can also

develop your specific interests in new media and communications

by selecting three modules from a wide range of options on

offer, both theoretical and practice-based. This includes an

industry placement module that allows you to build up real-world

experience of work in the media industries.


3 of the following)

New Media Project OR

Dissertation


IndustriesInternet Policy Datamining Techniques

Information Design


Media Philosophy

Placement

Understanding the Audience

Citizen Media



New Communications

Technologies & the Information

Society

Politics, Performance &

Rhetoric

Promotional Culture


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From our current studentsThe BA New Media is giving me the opportunity to study my

interests, and to really learn more about myself. Whilst broadening

my skill set, I am able to specialise in my main interest, that is,

interface design. I feel like a better designer and coder, and more

importantly a better thinker. I have really enjoyed the lectures, as

well as the extra-curricular talks, by the likes of Bruce Lawson

and Patrick Lauke from the Opera team. And with help from

Leeds Spark and the Enterprise Society, I have stretched my

career prospects further than I ever imagined. I am constantly

overwhelmed with the opportunities available here, which are just

fantastic. Oliver Ash, 2nd year BA Hons New Media

This New Media degree has opened my eyes to the impact the

Internet has on our lives and the importance of understanding

it. It is an integral part of life now, thus studying New Media

has enabled me to fully engage with the future. I am excited to

graduate from this course knowing that I understand where the

world is going and how to embrace that. Being the student rep for

the New Media degree has set me up for roles of responsibility and

a voice for people. This degree has allowed me to exceed my own

expectations of what I thought I would learn and achieve

at university.

As a student ambassador on open days, I love meeting new

people who are to embark on the same academic journey that I

have been on. The prospective students are always great to talk to

because there are common interests. Voicing my own experiences

of this degree has made me realise how much I have enjoyed this

course. Sarah Keeble, 3rd year BA Hons New Media

New Media: Careers and AlumniWe have excellent links with new media industries and many of

our award-winning graduates are offered jobs before they even

graduate. Our graduates have careers in web design, online

marketing, project management, web management, e-commerce

and advertising. Many have gone on to work at national

media organisations. More generally, new media and digital

communications play a vital role in almost every organisation and

therefore career opportunities for our graduates are especially rich

and varied. We also have excellent links with leading new media

researchers internationally, and so can support our students into

further study and academic and research careers.

I am involved with everything from designing and building

websites through to brainstorming and animating flash games.

Were a small team with a lot of work turnover so I often have

to play varied roles from project to project. Our clients include

Nickelodeon, Franz Ferdinand, Disney, Channel 4 Ideas Factory,

The Box and Yorkshire Forward. Theres a lot of opportunity to

express yourself in the New Media course, especially in the final

year project and it launched me into a career Im really enjoying.

Ben Smith, Designer Ralph http://www.ralphandco.com

Digital media is an incredibly broad field, and studying New

Media gave me a great grounding in design and communications

not only the theory, but also in the technical and practical

aspects. A really unique mix. It allowed me to develop some of

the essentials skills of the industry but also to specialise in what I

wanted, and in the way I wanted to.

After studying interface design and some human-computer

interaction modules on my study abroad year in Australia, myinterest in user research and interaction design was really

sparked. So, after my degree, I went on to study a Masters in

Human-Computer Interaction in the hope of becoming a user

experience consultant.

One of the things that stood out for me at Leeds was the

abundance and variety of social opportunities, both on and off

campus. It has a really great music scene and the Leeds Uni

Snowriders Society is the biggest and best snow society in the

country. Bella Slade, ICS graduate and currently doing a

Masters in Human-Computer Interaction at UCL


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Study AbroadAt Leeds we recognise how important it is for our graduates to be able to live and work

in an increasingly global environment. In response the University of Leeds offers one of

the widest ranges of opportunities for students to study abroad of any UK university, with

more than 40 worldwide partners including 17 in the world top 50 universities and 150

European exchange partners (although these are limited by subject area).

Studying abroad is a great opportunity for you to discover a new

culture, develop your knowledge and skills, learn or improve a

language, and make yourself stand out from your peers in the

job market and elsewhere. Students can choose from nearly 200

institutions in Europe and worldwide. See http://studyabroad.

leeds.ac.uk/outgoing.

Students at the Institute of Communications Studies have studied

all over Europe, Australia and the USA. This is agreed on an

individual basis with students who are eligible and who have clear

plans and proposals.

Students who successfully complete a year abroad are awarded an

international degree.

Theres no doubt about it, the world of media is fiercely

competitive and for an employer to even read your CV it will

definitely need to contain something above and beyond the now

ever-common quality degree. Thats why I decided to take a study

abroad year as part of my New Media degree. Its an amazing

chance to meet new people, spread your wings in a new countryand add a new, dynamic level to your course by taking modules

that are not available at Leeds. Its also a great talking point at a job

interview and demonstrates that youre capable, adventurous and

slightly more interesting than competing candidates! Holly Cufflin,

New Media (International) graduate

Industrial PlacementsPotential employers consider work experience to be a very valuableasset when applying for jobs, whether in the media or elsewhere.

An optional industrial placement year is available for students

on the BA Hons Communications and Media programme. Other

programmes have placements built into the degrees. Working with

the Universitys Careers Centre, we assist you in identifying and

applying for placements.

Students taking a placement year normally do so between the

second and third year, and have with Industrial Placement added

to their final degree certificate. The advantage gained by taking

a years placement will far outweigh the extra year it will take to

get it. Students do not apply directly for the industrial placement

scheme, but are given the opportunity to transfer during the

second year at Leeds.

Industrial placement years are agreed on an individual basis with

students who have clear plans and proposals. This option may not

be available to all students.


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Leeds University and

Media OpportunitiesThe University of Leeds is a great place to study media-related subjects andoffers you extra-curricular activities for you to develop additional professional skills.

Leeds Student TelevisionLeeds Student Television is the award-winning student-run

television station broadcasting to Leeds University Union and

online. Every week they broadcast a new 2-hour long programme

around the Student Union, including news, entertainment and

comedy, all presented from the studio in the Students Union.

Like any society, any registered student is allowed to join, and they

hold regular meetings to discuss how things are going. Ls:tv has

its own room in the Union that functions as an office, editing suite

and live studio.

All their members are allowed to use the facilities in the office

to produce, shoot and edit video. The studio is equipped with a

purpose-built gallery from which they can send broadcasts around

our distribution network, as well as produce live programmes.

Leeds Student Television is also a proud member of the National

Student Television Association (NaSTA). They have won numerous

national awards, including the Best Student Broadcaster Trophy

for the last three years running. For more information check out

http://lstv.co.uk/aboutawards.php.

Leeds Student RadioLSRfm is the premier student radio station in the country. A big

winner at the Radio One Student Radio Awards over the past five

years, LSRfm specialises in playing music ignored by mainstream

radio. LSRfm is also home to a myriad of speech-based radio,

including their Radio One award-winning current affairs show

Newslink. For more information check out http://lsrfm.com/info/.

Leeds Student NewspaperLeeds Student is the newspaper for students at the University of

Leeds, Leeds Trinity University College and Leeds College of Art

and Design. The print edition comes out on Fridays in term time

and the web edition uploads later that day.

The 24-page LS1 includes campus news, features, comments

and sport, and their new 32-page LS2 supplement will reflect

everything thats Leeds leisure and lifestyle for students, with

reviews and previews of music, clubs, arts and books, as well as a

7-day TV guide.

In addition you can join other related societies at the University of

Leeds such as Film-Making, Photography or Game Development.


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University LifeThe University of Leeds is one of the UKs top civic universities, in the heart of one of

the UKs most vibrant and student friendly cities. Established in 1904, Leeds is one of

the largest universities in the UK and one of the giants of the higher education system.

The Sunday Times University Guide

Recognised worldwide for the quality of teaching and research, the

University has invested heavily to provide students with first-class

facilities, including modern, well-equipped lecture theatres and

laboratories, an internationally acclaimed university library, first-

rate computing resources, a well resourced language centre and

one of the biggest and most active students unions in the country.

At Leeds we provide students with a fulfilling education and anactive social life all underpinned by a network of people and

organisations offering help, advice and support.

A city within the city, the campus has everything you would

expect from a traditional redbrick university, lecture theatres,

libraries, laboratories, students union, computing facilities and

accommodation, as well as a large supermarket, hairdressers,

bookshop, gift shop and nightclubs. This means that at Leeds

you will experience the best of both worlds; a friendly, campus

community and a vibrant city only a ten-minute walk away.

At Leeds you can pursue your sporting interests whether thats

competing at club level or simply playing for fun, or to keep fit.

The Sports Centre, on the campus, is well equipped and the

University has extensive playing fields at Weetwood, close to

the halls of residence. Top-class performers who represent the

University can apply for a Sports Bursary Award, a number of

which are awarded annually.

City LifeA sophisticated commercial centre with more law and

accountancy firms than anywhere outside London.

The city itself is friendly and lively, and the cost of living

is generally low. The Times Good University Guide 2007

The rise of Leeds as a clubbing mecca to rival Manchester

has added to the attractions of a university which has long

been one of the giants of the higher education system.

The Times Good University Guide 2007

Rich in history, with a diverse economy, thriving cultural scene and

a cosmopolitan atmosphere, Leeds is a city of regional, national

and international importance. So whether youre a cinema buff,

a fan of opera, a lover of the concert hall or a theatre enthusiast,

Leeds has something to suit you.

Or if you prefer retail relaxation, Leeds has over two miles of traffic-

free shopping, beautiful Victorian and Edwardian arcades and

more than a thousand shops.

The city also offers an extensive choice of places to eat and drink

whatever your budget. All culinary tastes are catered for and many

restaurants have early bird menus ideal for a student budget.

There are lots of cafs in and around the city that provide an ideal

venue for spending time with friends.

Nightlife in and around the city is known for its diversity and

popularity. The clubs in Leeds offer a sophisticated and relaxedclubbing experience with a great range of music to suit all

tastes. In the last few years the bar scene in Leeds has grown

dramatically and the developed waterfront is now a well-

established dining quarter.

Musically, Leeds offers a huge variety which is hard to beat,

ranging from brass to bhangra, Afro-Caribbean to Andalusian.

There are loads of live music venues in the city, including the

Refectory at the University, which has played host to the top bands

of the last forty years from the Rolling Stones to Groove Armada.

Leeds also offers a unique selection of commercial and

independent cinemas and hosts an international film festival

every year.

The city of Leeds has a proud sporting tradition and is home to

famous teams such as the Yorkshire Cricket Club, the Leeds

Rhinos and the Leeds Tykes. Located throughout the city are

numerous gyms and health clubs for those who want to keep fit or

unwind and there are lots of opportunities to participate in sports

at all levels both within the University and city.

Leeds is also famous for being one of the greenest cities in Britain

and has more parkland than any other European city. From the

romantic ruins of the 12th century Kirkstall Abbey to the Palladian

splendour of Harewood House, there are many areas of natural

beauty and interest in or close to Leeds which form the idealbackdrop for a great day out. Leeds is also within easy reach of the

Yorkshire Dales, the Peak District, the Lake District and historic

towns such as York, Harrogate and Ripon.


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Admissions and FundingAll applications should be made via UCAS.

Non-standard applicants whose applications are considered strong may be asked for an interview and/or written test. However, all

applicants must hold a recognised English qualification with a good grade.

Because of the nature of our courses international applicants should have excellent spoken and written English. Applicants shortlisted for

an offer of a place may be asked to complete a written test. If offered a place, students will be invited to Leeds for an open day.

BA Broadcast Journalism Entry Requirementsn A level grades of at least ABB are normally required or

equivalent for Scottish, international or other qualifications.

Students offering the International Baccalaureate should have

at least 34 points with a high score in English. We usually

include General Studies.

n A total of 40 places are available each year.

BA Cinema and Photography EntryRequirementsn A level grades of at least BBB are normally required or






BA Communications and Media EntryRequirements

n A level grades of at least ABB are normally required orequivalent for Scottish, international or other qualifications.





BA New Media Entry Requirementsn A Level grades of at least BBB are normally required or






Access to LeedsAccess to Leeds is the University of Leeds alternative entry

scheme and guarantees special consideration for applicants

whose personal circumstances may affect their ability to

demonstrate their full potential through grades alone. Successful

applicants receive an alternative offer alongside a standard offer.

Applications are welcomed from students who meet the eligibility

criteria and have the potential to study at the University of Leeds.

For more information please go to www.leeds.ac.uk/ace/access/

leedsor contact [email protected].

Financial SupportInformation for new UK and EU undergraduate students

Government SupportEligible UK or EU students, whether full-time or part-time, will be

able to apply for financial support from the government to help

with tuition fees. Eligible UK full-time students will also be able to

apply for help with living costs. Find out more about the financial

support available from http://www.leeds.ac.uk/info/30504/

government_support

If you live in Scotland, Wales or Northern Ireland, the support

package from the government, and details of how to apply for it,

may be slightly different; see http://www.leeds.ac.uk/info/30504/

government_support/420/how_to_apply_for_government_support

University SupportAt Leeds we are committed to encouraging students from all

backgrounds, and we want to make it easy for everyone to

learn without worrying about financial difficulties. We offer

comprehensive financial support to help you with the costs of

studying. Support from us does not have to be repaid.

Find out more about the financial support available from http://

www.leeds.ac.uk/info/30503/financial_support

AccommodationAll first year undergraduates at the University of Leeds applying

before July 1st in their year of entry are guaranteed a place

in our accommodation. Once you have accepted a firm or

insurance offer at Leeds, you can apply online at www.leeds.

ac.uk/accommodationor by telephone on 0113 343 7777.

You will find lots of useful information about our different types

of accommodation on our website and details of accommodation

viewing days.

Contact UsUndergraduate Admissions Administrator

Institute of Communications Studies

University of Leeds

Leeds

LS2 9JT

Telephone: 0113 343 5809

Email:[email protected]

Web: http://ics.leeds.ac.uk


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University of Leeds

Leeds, United Kingdom

Institute of Communications Studies

The University of Leeds

Leeds LS2 9JT

the media and the mass

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