The Measurement Protocol - Canberra Web Analytics Wednesday
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Transcript of The Measurement Protocol - Canberra Web Analytics Wednesday
Going to the Toiletin Web Analytics
(The Measurement Protocol)
Ben GradyWeb Analytics Wednesday – Canberra
wawcanberra.com
Traditional Uses
• Insights – Customer demographics– Keywords searched– Social activity
• Page Quality• Trending
Alternative Uses
• Manual QR Codes– Tasks completed like changing window displays– In store purchases to online refills– Offline “present this flyer” redemptions.
Store uses
• Automated– Measuring shop entry/exit points– Hours of activity– Measuring shop migrations – Shop temperature – Air quality.– Till transaction rates– Delivery Times
Office Uses
• First one in and last one out hours.• Detection of out of hour usage.• Temperature rates• Trends of breaks• Power usage per day• Delivery rates
Software Usage
• Trends of daily usage• Areas of usage• Depth of usage• Value to business – Actions– Times– Costs