Thomas Bruessel, FANZCA Prof of Anaesthesia Canberra Hospital Canberra, AUS
The Measurement Protocol - Canberra Web Analytics Wednesday
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Transcript of The Measurement Protocol - Canberra Web Analytics Wednesday
![Page 1: The Measurement Protocol - Canberra Web Analytics Wednesday](https://reader036.fdocuments.us/reader036/viewer/2022083001/5583928ed8b42a282c8b5437/html5/thumbnails/1.jpg)
Going to the Toiletin Web Analytics
(The Measurement Protocol)
Ben GradyWeb Analytics Wednesday – Canberra
wawcanberra.com
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Traditional Uses
• Insights – Customer demographics– Keywords searched– Social activity
• Page Quality• Trending
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Alternative Uses
• Manual QR Codes– Tasks completed like changing window displays– In store purchases to online refills– Offline “present this flyer” redemptions.
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Store uses
• Automated– Measuring shop entry/exit points– Hours of activity– Measuring shop migrations – Shop temperature – Air quality.– Till transaction rates– Delivery Times
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Office Uses
• First one in and last one out hours.• Detection of out of hour usage.• Temperature rates• Trends of breaks• Power usage per day• Delivery rates
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Software Usage
• Trends of daily usage• Areas of usage• Depth of usage• Value to business – Actions– Times– Costs