American political life Political parties Campaigns and elections.
The Mass Media & Its Impact on the American Political System.
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The Mass Media The Mass Media & & Its Impact on the Its Impact on the American Political System American Political System
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Transcript of The Mass Media & Its Impact on the American Political System.
The Mass MediaThe Mass MediaThe Mass MediaThe Mass Media&&
Its Impact on the Its Impact on the
American Political SystemAmerican Political System
Sources of Media Influence on Politics
• Television• Radio• Newspapers/Magazines• Film• Internet
Factors that Limit the Media’s Influence
• Political socialization• Selective exposure• Selective perception• Recall and comprehension• Audience fragmentation
Impact of the Media on Public Opinion
• Agenda setting
• Issue framing
How the Media Affects Elections
• Choice of candidates
• Campaign events
• Technology
How the Media Affects Voter Choice
• Media frames campaigns as horse races; focusing on the the game of politics as opposed to the issues.
• Political advertising has become increasingly negative.
How the Media Affects Voter Choice (con’t.)
• The emergence of civic journalism• The media seems to have greater
influence on undecided voters.• Election night reporting is rife with
problems.
